Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling
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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling

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3.94 of 5 stars 3.94  ·  rating details  ·  1,489 ratings  ·  79 reviews
Book Yourself Solid-"now in paperback-is a complete instructional guide for startingn and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting profes...more
ebook, 288 pages
Published June 4th 2010 by John Wiley & Sons (first published April 1st 2006)
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Josh Patrick
I would have given this book five stars if Mr. Port had not promoted his services at least once a chapter. I get it, he wants to show how his methodology works. At the same time, I got the point. Mr. Port promotes opt in marketing while using push marketing during the entire book.

Now, on to the book itself. You need to read this book if you're in a professional service business. There is great nugget after great nugget that you can use. I suspect that if you only use 10% of what's in this book,...more
Trevor
Michael Port begins his book practically: "[T:]here may be two simple reasons why you don't serve as many clients as you'd to today. You either don't know what to do to attract and secure more clients or you know what to do but you're not actually doing it" (p. xxvii).

In the pages that follow, he unpacks his "Booked Solid System" to which he ascribes the power to solve both of those stated problems.

Contrasting "old school" and "new school" marketing methods, he writes, "[Many:] have come to beli...more
Kevin
"Snake Oil for the Empirically Impaired"

So friends, let me tell you how much I hated this book that I did not finish and won't: take your pick as to which (if any) gets your attention.

a) I kept it several extra days from the library to carve out the time to write this review.
b) It is one of the very few books (I was an English major, and have a catholic reading taste) I refused to finish. The only one that comes to mind as being as unintentionally ridiculous and celebrated (for very different re...more
Farnoosh Brock
Most honest, USEFUL, brilliant & Actionable book & I AM getting booked solid!

Since I first heard about Michael Port, I changed the way I have my conversations with my clients, I became fully self-expressed and totally honest, I said no to lousy clients, I raised my rates 3 times, I shared my package pricing on my website for full transparency, and I am getting booked a lot more frequently.

I am still not even done with his book - I am doing the workbook and seriously paying attention to e...more
Stacey Moore
Jan 23, 2008 Stacey Moore rated it 4 of 5 stars  ·  review of another edition
Recommends it for: any service professional.
Shelves: business, marketing
I have recommended this book to many people...all have thanked me. More than a typical treatise on how to create a lead funnel, it is about serving with integrity and being rewarded for doing what you love. If you are a service professional wanting to acquire clients, read it.
Darrin Holst
meh...It was ok. The last couple chapters taught me how to use twitter and create a blog. Probably not as useful as it could have been considering my current employment status.
Gabriela
In 'Book Yourself Solid', Michael Port offers a manual that shows how any professional in the business of offering services can start and grow a profitable business. The book entails over 200 marketing techniques aimed at generating clients, obtaining more referrals and building a fruitful relationship with your existing clients.

I like the fact that this book takes a conversational tone so that the author uses simple language without the jargon. The book begins by differentiating between the tra...more
Julia Doherty
I read this book after a recommendation from Michael Hyatt. I must admit, I read every single word but there was really nothing new for me but it was a good prompt to highlight things that I really should be doing.

One thing that did annoy me a little bit was the constant plug of his own material, seminars, workshops, carts etc. I intend to write a book this year and I've made a mental note to not self promote as much, so a valuable lesson learned here.

Overall, I would recommend thus book.
Dr Kenworthy
This visual version is a great improvement on the original book - which was good. The ease of following the ideas in Michael Port's book to develop a new, or existing professional service business means that anyone can do it.

I particularly like the access to templates and the app to use to actually do what the book recommends to create a clear plan of your target market, what you offer to them and why and then how to market effectively.

Highly recommended for anyone in professional service busine...more
Rachel
The first half of this was interesting and worthwhile but the second half was too outdated to be compelling. It's amazing to realize how much social media has changed business. Ended up skimming starting at the referral chapter.
Chuck
I had great hopes for this book. Alas, it is a rehash of the old, long discredited "Do what you love and the money will follow."

But wait! The author has found THE secret formula, and once you finish his book, you can take a course and get "certified" to make money teaching others the secret formula.

And after that, I guess we'll all get rich raising llamas.


Laurie
May 26, 2009 Laurie is currently reading it  ·  review of another edition
Unbelieveable! I have been going through this book with a book club and it is a major business generator. I have a group of friends that I am moving through it with chapter by chapter and it has really made a difference. I am going to definitely buy the next book.
Randy Fox
This book far surpassed my expectations. There are real, useful, implementable ideas that will work to help grow almost any business. It could take a lifetime to get everything in place but doing just 10% of the suggestions will make a huge difference
Shawn Grimes
Fantastic book about service oriented professions and marketing yourself and keeping your customers interested and happy.
Wendy
Finally finished it - It got boring to me - I think I could have written most of this myself. Hmmmm........
Loy Machedo
About Michael Port
Michael Port has been called “an uncommonly honest author” by the Boston Globe and a “marketing guru” by The Wall Street Journal. He is the author of four bestselling books including Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect, and the New York Times Bestseller, The Think Big Manifesto. Michael blogs for the Huffington Post and has written monthly columns on sales and marketing for Entrepreneur Magazine and American Express Open Forum, is a regular guest on...more
Tiffany Wright
I consider myself a strategy, finance, and operations expert of sorts. I am definitely not a sales and marketing person. So when I read this book, with its methodical yet engaging approach, I was entranced. I like how the author, Michael Port, first gets you to identify and confront your fears. I have found that by breaking down internal barriers, it is easier to absorb useful information and act on it. Obviously he knows this and successfully incorporates this concept/belief into "Book Yourself...more
Robert
I believe this is one of the few 'must' reads books I have come across for those that run their own business. I really got a lot out of the information provided and it have given me a list of things that I need to do to work on and improve my business.

The book is easy to read and takes you through a logic progression of helping you understand what your business is, what it does and how it can help customers. I particularly like the focus on building a business that aims to satisfy customers. I a...more
Cara
Picking this up again Feb. 2013.

...

Holy crap. Never read this whole book in two days if you're already depressed and feeling inadequate. You will hurt yourself.

Why did I do that? I was comparing it to a $600 program I bought; wanted to see if I could get roughly the same thing from this book (if so, I wanted to know before the refund period ends next week!). As far as the info goes, the answer is YES. I'm 99% sure the program was based on the system described in this book. It's almost identical....more
Maria
Highly informative. Great action steps included - even if I can't implement it all at once, there are things I can implement NOW that can change the ways I offer services and do business. Great book. Highly recommended. One piece of advice: if you can't work through each and every step right now, at least flip through the book and identify some things you can implement right away. Ultimately, I switched from the ebook to the audiobook and made a LOT more progress, but ended up buying a hard copy...more
Dana Sitar
A must-read for any beginning entrepreneur or a vet who can't seem to get out of the hustle.

I had read so much about self-promotion, growing an audience, "branding', and the like, but it wasn't leading me toward any kind of growth in my business or community. Walking through Michael's step-by-step program and completing the written exercises thoughtfully, I have come to fully understand my brand and what I offer clients. In just a few weeks, I've become exponentially better at talking about who...more
Peggy Wendel
Many good ideas, some I've heard elsewhere. Worthwhile going through the exercises and giving thought to what you want your business to really be and what it will help others achieve. And to be excited about your business so that you love to market it.
The writing had a lot of unnecessary verbiage that dragged it down, could use editing. Not unusual for this type of book.
Shawn Camp
Set up within three modules; Setting your foundation, building your trust and credibility, and then the core 7 strategies

Your given specific instrustions and tasks to help identify what you have to offer and the how to methods to market that skill. If your marketing reading material is small then this book will offer lots of great tools for you to get started. For those who read numerous books to gather new tools and ideas then this may provide a few nuggets, but most likley it will be the same...more
Rachel Beider
One of the best, most influential books I have read about starting and growing a private practice! Absolutely helpful!
Steve
Michael Port is a very engaging author. There was so much valuable information in this book about building a professional practice that I found myself taking notes and giving myself tasks to do in the near future. I did not listen to this book under the best of circumstances – due to technical problems. My audible reader was lost, and I had troubles replacing it. I believe I need to listen to this book again, and challenge myself to follow Port's ideas with the workbook that I downloaded from hi...more
Erwin
Lot's of self promotion.
You can find most of the ideas here inside of other books, but if you sell professional services, this is worth a read.

Most interesting (original?) idea here is that as you create your elevator pitch, make sure it focuses on the WOW factor of your target audience. If the listener isn't in your target audience, it's not so important how you frame the response, they don't have the power to say yes.

Your elevator speech should WOW your target audience... Think about that. Don...more
Alex Boerger
great advice in the beginning, but too much tutorials in the end. The first part is worth it.
Mike Miller
Well written. Useful info and easy to use
Diana Dean-emig
Only gave it 4 out of 5 stars because I have yet to see whether or not it works---have to put it into practice first! Great topic--most get-started in business help books are not targeted towards those of us who are one-person hands-on service providers; well-written; makes sense that the tips WILL be useful & WILL work---we shall see. Already have put it on my re-read list----I believe it will prove itself to be a valuable resource! Just saw that there's a new edition & plan on using th...more
Scott Taylor
Oct 12, 2012 Scott Taylor rated it 5 of 5 stars  ·  review of another edition
Recommends it for: Consultants and Small Businesses
Recommended to Scott by: Custom Internet Search
Shelves: business, audio
Book Yourself Solid contains useful information for individuals and small businesses creating a marketing and sales plan. What pleased me was the organization, strategic mindset, and point by point descriptions. Each line of reasoning fits perfectly into a category, which in turn fits into the overall strategy and goals. The information was also of such breadth and depth that numerous situations and techniques were described, with a few given a great detail of coverage.
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The Think Big Manifesto: Think You Can't Change Your Life (and the World?) Think Again. Beyond Booked Solid: Your Business, Your Life, Your Way--It's All Inside Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite Beyond Booked Solid: Your Business, Your Life, Your Way--It's All Inside

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