Small Is The New Big
Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.
Then small happened.
Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.
The book, though not written specifically for those in the arts or even small business owners, is crammed with riffs, rants, and provocative ideas that are worth contemplating if you’re thinking about transitioning from creating art to creating markets.
Take writers. Many worry about criticism, which bloc ...more
Like all his work, he sparks your creativity. You are free to pick and choose and see what makes sense in your own world.
Loosely alphabeticalized, you can read this book in small or larger (would that be appropr ...more
The book was page after page of short sections, essentially explaining an idea Godin has about marketing and business. While "Small is the New Big" isn't a textbook, I feel like I came away with an incredible amount of new knowledge.
Here are some great tips/quotes:
Every single article about Google (until recently) included the phrase 'And employees eat lunch in a cafeteria where the food is prepared by a former chef for the Grateful Dead.'...For no good reason. It's a jarring juxtapositions of facts that no one expects but is pretty easy to remember. Oxymorons make it easy to tell stories. (BTW, This is the reason why I want ...more
Reunindo uma série de reflexões sobre temas vários, gerados ao longo de seis anos, todos os artigos são comunicados na perspectiva de um marketeer com uma visão refrescante e suficientemente abrangente das mudanças que acometem a sociedade actual.
Seth Godin é, sem dúvida, uma força a ter em conta ...more
Godin himself warns you not to read this from cover to cover because that’s now how he imagined you reading it, but there’s no reason why you couldn’t if you had a long flight and had nothing be ...more
Este livro é um aglomerado de artigos que Seth Godin, o seu autor, publicou no seu blogue ao longo de anos. Portanto, não tem um fio condutor nem vai falar sobre algo específico mas aborda muitas situações, problemas, acasos do dia-a-dia e recomendações ou soluções " ...more
This book is not a real book actually. It's a collection of best blog posts from Seth. For the weirdest reasons it's in alphabetic order, but it still flows quite nicely forward.
It's hard to say anyt ...more
Small is the New Big is a collection of various Godin blog posts so it really isn't meant to be read as a straight-ahead narrative. In fact, Godin contradicts himself several times along the way but his overriding message is this: We live in an age where be ...more
What ages would I recommend it too? – Fifteen and up.
Length? – Three days read.
Characters? – None.
Setting? – Real World Marketing (Or upper class marketing).
Written approximately? – 2006.
Does the story leave questions in the readers mind? – Somewhat unrealistic in start up funds ideas.
Any issues the author (or a more recent publisher) should cover? Start up funds need to be covered more. A few updates would help, as it is nearly ten years out of date.
Short storyline: Lots of short stories abou ...more
These collected entries that best-selling marketing author Seth Godin gleaned from his blog offer a variety of world-of-work musings, from the reasons benchmarking can boost employee performance to the nature of hard work and the challenge of change. Godin himself warns that this is not a dense, researched report, but a compilation of bright ideas, inspirations and tales from the work of business. His fairly random assortment of observation ...more
2.5 stars. An engaging read.
I got about halfway through this book (or maybe a little further than that) and I'm not sure why I never finished it. I didn't dislike it at all. In fact, I really enjoyed reading it at the time but I'd just put it down and forgot to come back to it.
Ultimately, when I step back, I'm not convinced any of it is that revolutionary, but the interesting nuggets it provides it can be inspiring. I think Seth Godin actually suggests reading the book by dipping in on occas ...more
Overall: I like most of Seth's other books, however this one wasn't my favorite. I know that the book is supposed to be a compilation of ramblings, but it seemed like a rough draft, just a bunch of Seth's blogs stitched together. T ...more
While I agree that Godin accurately outlines many of the problems companies face today, I completely disagree with the idea he espouses many times in this book of noting what companies are doing wrong and then suggesting the solution is to do the complete opposite of it. Sometimes the opposite of a bad business practice is a different, yet equally bad business practice. To consistently propose this "opposites" approach strikes me ...more
No big deal really - it was a fun read and really had me thinking. This is a good thing. This is my first Godin experience and something tells me I should have started with another one of his books prior to this one. Hope it makes sense - t ...more
I have reviewed business books for years and can smell BS a mile away. Godin is one of the few "experts" who really get it. Highly recommended. Buy a ...more
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Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.
Seth was founder and CEO of Yoyodyne, the indust ...more