Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.
Then small happened.... read full description
reviews
May 16, 2009
Mark
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Being a business librarian leads me to read some books that I would never have given a chance. For good reason, often. But it turns out that Mr. Seth Godin has the following going for him: He is a good writer and possesses an interesting mind.
Small is the New Big is a collection of various Godin blog posts so it really isn't meant to be read as a straight-ahead narrative. In fact, Godin contradicts himself several times along the way but his overriding message is this: We live in More...
Small is the New Big is a collection of various Godin blog posts so it really isn't meant to be read as a straight-ahead narrative. In fact, Godin contradicts himself several times along the way but his overriding message is this: We live in More...
Mar 16, 2009
getAbstract
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Tidbits and insights from best-selling author Seth Godin
These collected entries that best-selling marketing author Seth Godin gleaned from his blog offer a variety of world-of-work musings, from the reasons benchmarking can boost employee performance to the nature of hard work and the challenge of change. Godin himself warns that this is not a dense, researched report, but a compilation of bright ideas, inspirations and tales from the work of business. His fairly random assortment of More...
These collected entries that best-selling marketing author Seth Godin gleaned from his blog offer a variety of world-of-work musings, from the reasons benchmarking can boost employee performance to the nature of hard work and the challenge of change. Godin himself warns that this is not a dense, researched report, but a compilation of bright ideas, inspirations and tales from the work of business. His fairly random assortment of More...
Aug 01, 2011
Carlos
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Este livro mexeu comigo e acredito que também possa mexer consigo. Ao contrário de outros livros desta colecção (Sociedade Global), este é um livro sem um tema em concreto mas que tem um objectivo claro: não nos deixar indiferentes.
Este livro é um aglomerado de artigos que Seth Godin, o seu autor, publicou no seu blogue ao longo de anos. Portanto, não tem um fio condutor nem vai falar sobre algo específico mas aborda muitas situações, problemas, acasos do dia-a-dia e recomendações ou More...
Este livro é um aglomerado de artigos que Seth Godin, o seu autor, publicou no seu blogue ao longo de anos. Portanto, não tem um fio condutor nem vai falar sobre algo específico mas aborda muitas situações, problemas, acasos do dia-a-dia e recomendações ou More...
Feb 02, 2012
Steve
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Once an artist puts some work up for sale, he or she, like it or not, becomes a small business owner. The time to read Seth Godin’s, “Small is the New Big,” is before taking this momentous step.
The book, though not written specifically for those in the arts or even small business owners, is crammed with riffs, rants, and provocative ideas that are worth contemplating if you’re thinking about transitioning from creating art to creating markets.
Take writers. Many worry about c More...
The book, though not written specifically for those in the arts or even small business owners, is crammed with riffs, rants, and provocative ideas that are worth contemplating if you’re thinking about transitioning from creating art to creating markets.
Take writers. Many worry about c More...
May 06, 2008
Alex
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Not one of my favorite books by Seth Godin. I had trouble getting excited to read it. The sequence of small sections being in alphabetical order made it seem long.
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Jan 28, 2010
Bianca
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I honestly couldn't finish this... and I rarely give up on a book.
While I agree that Godin accurately outlines many of the problems companies face today, I completely disagree with the idea he espouses many times in this book of noting what companies are doing wrong and then suggesting the solution is to do the complete opposite of it. Sometimes the opposite of a bad business practice is a different, yet equally bad business practice. To consistently propose this "opposites" More...
While I agree that Godin accurately outlines many of the problems companies face today, I completely disagree with the idea he espouses many times in this book of noting what companies are doing wrong and then suggesting the solution is to do the complete opposite of it. Sometimes the opposite of a bad business practice is a different, yet equally bad business practice. To consistently propose this "opposites" More...
Oct 12, 2011
Ann
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Since I follow Seth Godin's blog, I impulsively picked up his 2006 collection of earlier blog posts the last time I was in the library. Have I mentioned I love Seth? He rants about the same things I rant about and there is nothing more endearing than knowing someone else thinks as you do.
Like all his work, he sparks your creativity. You are free to pick and choose and see what makes sense in your own world.
Loosely alphabeticalized, you can read this book in small or larger (w More...
Like all his work, he sparks your creativity. You are free to pick and choose and see what makes sense in your own world.
Loosely alphabeticalized, you can read this book in small or larger (w More...
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Jul 11, 2011
Richard N.
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Seth does a good job of touching on a very wide range of topics, which is both the strength and weakness of this book. I had a few good ideas running through my head while reading this book, which is a very good thing... I just wish it was a bit more cohesive.
No big deal really - it was a fun read and really had me thinking. This is a good thing. This is my first Godin experience and something tells me I should have started with another one of his books prior to this one. Hope it m More...
No big deal really - it was a fun read and really had me thinking. This is a good thing. This is my first Godin experience and something tells me I should have started with another one of his books prior to this one. Hope it m More...
Jan 03, 2009
Nicholas
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This review has been hidden because it contains spoilers.
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Apr 06, 2008
Tamara
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I don't often read business books, but this one was amazing. Easy to read, with lots of anecdotes.
Here are some great tips/quotes:
Every single article about Google (until recently) included the phrase 'And employees eat lunch in a cafeteria where the food is prepared by a former chef for the Grateful Dead.'...For no good reason. It's a jarring juxtapositions of facts that no one expects but is pretty easy to remember. Oxymorons make it easy to tell stories. (BTW, This i More...
Here are some great tips/quotes:
Every single article about Google (until recently) included the phrase 'And employees eat lunch in a cafeteria where the food is prepared by a former chef for the Grateful Dead.'...For no good reason. It's a jarring juxtapositions of facts that no one expects but is pretty easy to remember. Oxymorons make it easy to tell stories. (BTW, This i More...
Jan 08, 2010
Joel
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Small Is the New Big is a great book. Be sure before you read it though - this is no ordinary book. The book is a compilation of years of Seth Godin's blog posts, which have formed this book of short bursts of business and marketing ideas. The format is A-Z, and each idea is anywhere from less than half a page to a few pages long. This was my first Seth Godin book, and I kind of feel like his other books will be better. Definitely worth reading though, it's a very easy read and really opens your
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Mar 15, 2009
Thursday
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I'm a big fan of Seth Godin's blog and other online writing, and I've been working on picking up a few of his books. "Small is the New Big" was an exceptionally interesting read — particularly because I enjoy Godin's blog.
The book was page after page of short sections, essentially explaining an idea Godin has about marketing and business. While "Small is the New Big" isn't a textbook, I feel like I came away with an incredible amount of new knowledge.
The book was page after page of short sections, essentially explaining an idea Godin has about marketing and business. While "Small is the New Big" isn't a textbook, I feel like I came away with an incredible amount of new knowledge.
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Sep 22, 2010
Melody
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Okay, I just cannot get enough Seth Godin. Lots of good points here, but you cannot read this book in one sitting. I recommend reading it a little at a time to allow yourself time to really process the thoughts and commentaries. One cautionary note- If you currently work in a corporate cubicle with an established hierarchy and lots of bureaucracy, this book might bum you out or motivate you to quit your job!
Sep 20, 2007
Jonyleo
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Depois de As Mentiras do Marketing, Seth Godin regressa com um livro que irá motivar todos aqueles que se encontrem envolvidos no mundo dos negócios. Com o objectivo de poder alcançar um público mais variado e porque acredita que basta uma pequena ideia para que todos consigam ser bem sucedidos, Godin escreve de forma acessível e compreensível para todos. Neste livro, o autor reuniu 180 breves reflexões que, ao longo de vários anos, escreveu no seu blogue, em revistas e e-books, sobre diversos t
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Nov 27, 2010
Phil
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Godin is a really, really smart guy. His ideas on marketing, the publishing, and a whole host of other industries are not entirely conventional. That's what makes this book so insightful and thought-provoking. Many of the posts are quite long and well-developed. Unlike many books of this type, there are many common themes.
Great stuff.
Great stuff.
May 27, 2009
Kingsley
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Compilation of his blog. Main theme is: why are you reading this book and not out there BUILDING something? Do it now! Build it! Be remarkable. Provides motivation on why one should not sit in a desk and write reviews about books but rather provides insight on how to be successful through action. Oops!
Jul 23, 2011
Carol
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I've become quite a Seth Godin fan. I love his take on business, creativity, leadership, uniqueness, the future. He makes me think, and he makes me go, "Yes!" Come to find out, my own "business education" has fit his model for the New Order Business School -- NoBS. (The riff that starts on page 70.)
Jan 25, 2009
Diane
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Seth Godin continues his streak of cranking out compelling books on marketing and gaining customers in today's society. Short pieces are easily digested but make you stop and think. Highly recommended for anyone trying to sell anything these days.
Oct 04, 2009
Lenny
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A collection of blog posts from Seth Godin (a god), who's been blogging for about 10 years straight without missing a day. If you are interested in marketing or business, read this (and all of his other books).
May 25, 2011
Joel
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The book isn't set up in chapters, but more like short ideas like you'd post on a blog. Great business tips and snidbits, and very easy to read at any time in the day for 30 seconds or several hours.
Oct 04, 2011
Charmaine
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Love it when someone can teach me how to think outside the box or to think--period. Easy to read format written blog-style(taken from his blog, lol). It's like taking a think pill. Read one daily!
Oct 04, 2011
Jenn
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A fabulous introduction to Seth Godin, this book is a compilation of posts from his blog over the years. So insightful, I learned so much!
Jul 16, 2011
Gabe
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Pretty good compilation of Seth Godin's blog...he gets you thinking. I love the part where he talks about how an MBA degree is useless!
Apr 15, 2011
Katherine
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I listened to, rather than read this book and it was very entertaining, thought provoking and inspiring. Now to find my purple cow.
Aug 14, 2010
Don The Idea Guy
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Excellent collection of Seth Godin's "Greatest Hits." Should be consumed and studied one chapter at a time -- not all in one sitting.
Jul 05, 2008
Dayna
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Of all the concepts discussed in this book, the one I liked the most was about the over-emphasis on benchmarking. The author talks about how benchmarking puts pressure on us to always improve, which can sometimes derail the natural up and down of the learning process.
Overall: I like most of Seth's other books, however this one wasn't my favorite. I know that the book is supposed to be a compilation of ramblings, but it seemed like a rough draft, just a bunch of Seth's blogs stitche More...
Overall: I like most of Seth's other books, however this one wasn't my favorite. I know that the book is supposed to be a compilation of ramblings, but it seemed like a rough draft, just a bunch of Seth's blogs stitche More...
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Jun 16, 2011
Seth Godin was amazing in this book. I felt like reading a blog from well rounded marketing and business strategist.
Aug 08, 2011
Great short pieces on new marketing, but nothing that isn't already on Seth's blog. Disappointed.
Dec 11, 2008
charles
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If you like marketing and you like marketing gurus...
Good book. Lot's of ideas and opinions.
Good book. Lot's of ideas and opinions.
Dec 23, 2009
This book give inside business idea, things to use limited resources but gain much in turn
