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Completely Mad: A History of the Comic Book and Magazine
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Completely Mad: A History of the Comic Book and Magazine

4.15  ·  Rating Details ·  205 Ratings  ·  14 Reviews
Reidelbachs witty text analyzes the magazines influence on the culture at large & men & women who put out this national treasure (or desecration, depending on your point of view). Alexander Isleys lively, sophisticated design incorporates 200 black-and-white drawings from Mad masters, as well as over 350 color shots, including reproductions of every one of the maga ...more
Paperback, 208 pages
Published September 1992 by Little Brown (first published October 1991)
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Mar 27, 2008 Dan rated it liked it
In addition to tracing the origins and history of the magazine, there are separate chapters on the magazine’s dominant concerns—for instance, one chapter is on Mad’s parodies of popular culture (television, films, cartoons), while another is on its subversions of Madison Avenue. One particularly well-researched chapter explores the origins of the iconic Mad mascot, Alfred E. Neuman. Includes reproductions of cover art and panels from the stories. You might want a magnifying glass to see the fine ...more
Mar 04, 2010 Bea rated it liked it
Shelves: popular-culture
The best parts of this book are the numerous cartoons, articles, and cover reprints from Mad magazine over its 50-year history. I read the magazine as a teenager in the 60's and it brought back some of subversive glee it gave me at the time.

The subject matter content is also pretty good. I thought the most interesting parts were about Mad's pre-magazine origins and the side bars about the various artists.

Would recommend this to anyone who was ever enthralled by Mad, comic books, or satire.
Jan 31, 2013 Dave rated it liked it
Fine, benign overview of the magazine--best when talking about Gaines and his staff and controversies; worst when attempting to explain satire, the late twentieth century, or why Mad is funny. (Didn't quite kill the frog, but he's not looking at all well.) Biggest annoyance: sidebars that continue over several pages. No substitute for any copy or anthology of Mad, but a great reminder of why I miss them.
captain america
Jul 13, 2008 captain america rated it it was amazing
my opinion of the book itself may be marred by fond remembrances of hours of reading mad as a kid in the 60s. i had to sneak copies into the house as it was forbidden by my parents as "garbage".
times have changed.
Khairul H.
Oct 22, 2007 Khairul H. rated it it was amazing  ·  review of another edition
I love this book! About the early days of MAD Magazine and how it became one of America's favourite satirical comic mags.
Surprisingly informative! I was really impressed & learned a lot about the early comics industry in the United States. :D
Apr 27, 2009 Aaron rated it really liked it
Shelves: nonfiction
A good resource on the magazine Mad Magazine.
Tim Decker
MAD magazine is not only a cultural icon but an amazing journey of all the artist involved.
Mike Hunchback
Jul 13, 2015 Mike Hunchback rated it it was amazing
One of the best gateway drugs to EC fandom ... Reidelback created a legendary piece of work.
Jun 21, 2011 Mike rated it really liked it
Great stuff.When I got divorced I tossed a huge collection of Mad,which sucked.I just didn't have space.This is a great history book.
Scott Sandberg
Oct 23, 2012 Scott Sandberg rated it it was amazing
Shelves: fun-read
Always a fan of MAD magazine!! Fascinating insight into the best satarical periodical ever!!
Mar 31, 2009 Paul rated it it was ok
The most interesting parts with the reprints of old material from Mad. The story of Mad had some other notable events (Supreme Court battles, etc.), but not so much.
Zach Reddy
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Oct 16, 2008
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