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PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
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PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life

3.77  ·  Rating Details  ·  30 Ratings  ·  5 Reviews
How the marketing system that helped spark a bestselling customer revolution in the Christian marketplace can fuel the success of any business––by speaking to the integrity and passion of every customer.

Readers will discover a comprehensive strategy that can help any business reach and retain new markets, by tapping the secrets of what Zondervan marketing leader Greg Stiel
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Hardcover, 256 pages
Published September 27th 2005 by HarperBusiness
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(showing 1-30 of 68)
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Brian
Jul 04, 2008 Brian rated it did not like it
Shelves: business
This book should be titled "Jesus built my marketing plan." I don't recommend it if your want to learn about business, I do recommend it if you are a religious freak.
raquel soto
Apr 28, 2008 raquel soto rated it it was amazing
Recommends it for: business,advertisers,marketers,everybody
I bought the book after downloading the free audio version from the author's site:

http://www.pyromarketing.com/audio/in...

When I got to chapter four, I realized I needed the book version to.

It was everything I was sensing in my marketing and advertising research. Marketing, when done correctly, is like ministry. It's about offering solutions to the people that need it in an honest way.

The author (Greg Stielstra) does an excellent job of equating marketing to building a fire. It's alot of informa
...more
Liz
Nov 10, 2011 Liz rated it it was ok
I like the metaphor, I agree that marketing to the masses may not work; consumers are over exposed to a constant barrage of marketing. The author is trying to convey the idea that we should be marketing to a smaller select group that are most likely to purchase from you and emphasizes the importance of having a great product. I think he has good points, but I think he spends too much time in the book over explaining the metaphor instead of telling us HOW to find the "likely to buy" contacts, wha ...more
Chad
Jun 05, 2009 Chad rated it really liked it
OK, I seriously need to finish at least one of these books before I start reading another one.
Dave and Becky
Apr 12, 2008 Dave and Becky rated it really liked it
Shelves: marketing
simple, clear, excellent analogy.
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