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Sonic Boom: A Guide to Surviving and Thriving in the New Global Economy
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Sonic Boom: A Guide to Surviving and Thriving in the New Global Economy

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3.69 of 5 stars 3.69  ·  rating details  ·  110 ratings  ·  14 reviews
What can a spell-checker tell you about economic trends? Why is the world’s supply of ideas about to double? What did America get right in the nineteenth century that it’s getting wrong in the twenty-first? If Karl Marx were alive today, would he be hosting a show on Fox News?

These are just a few of the provocative questions asked by Sonic Boom, a (mainly) optimistic look
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Paperback, 272 pages
Published January 11th 2011 by Random House Trade Paperbacks (first published 2009)
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Community Reviews

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Brian
I enjoyed this book pretty well. It is much more optimistic than many books I have read recently. The book discusses many almost ready for prime time technological advancements that could help significantly with our current energy and greenhouse gas problems. Makes the general point that many environmental problems of the past have already been significantly improved through technology. And that providing an open market place to spur innovation is the best way to get these on the cusp technologi ...more
Jonathan Hines
For those anxious about the future (and who isn't?), Gregg Easterbrook had you in mind when writing Sonic Boom, a big-picture analysis of globalization and its emerging trends.

Easterbrook presents a convincing case that the future is not bleak. In fact, it will likely be better than the present for hundreds of millions of people. But in exchange for new technologies, less expensive goods and greater freedoms, people (and Americans, in particular) will lose a large portion of the economic securit
...more
Doug Cornelius
You may know Gregg Easterbrook from his previous book The Progress Paradox (one of his six books) or his articles in The Atlantic. I know him mostly from his hobby: writing the Tuesday Morning Quarterback column on ESPN.com.

Sonic Boom tries to look beyond the current recession. Easterbrook looks ahead to what to expect after we make our way out. He sees the continued growth of globalization, interconnectedness and technology improvements. That should lead to greater prosperity, knowledge growth,
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Johnsergeant
Narrated by Gregg Easterbrook

This was an interesting audiobook. They should have had a professional read it. Mr Easterbrook sounded like someone reading a book and occasionally having problems with the words. There were a number of faux pas, which I gather from one of the other reviews were in the printed book. The one that sticks in my mind was a comment about 'Betamax vs VCR'

8 hrs and 27 mins

Publisher's Summary

Signs that the recession is about to end are here. So what comes next? Growth will r
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Valarie
I didn't even finish this book because there were so many errors in the introduction alone. For example, Easterbrook claims that a few centuries ago, people on each continent didn't even know the other continents existed, which is just patently untrue if you do a little research on the global communication that was present in even prehistoric times. Easterbrook also cites a statistic on military expenditures, and then in the next chapter cites exactly the same statistic, but with a slightly diff ...more
Taran (Raj)
Great "layman's" book on globalization. Does a nice job balancing some of the goods and bads although there are definitely some underlying assumptions that stick out throughout. A nice bit of positive thinking in an area where we are mostly deluged with bad. Develops a couple of concepts really nicely. Mostly, a perfect companion to Funke's Econ. course, though not necessarily more "right" it allows one to look at both sides of the tracks, and then then find the truth somewhere in the middle.
Carl
I originally read Easterbrook's ESPN.com football column. His writing style is simple, and he really has some great ideas about how to approach a future that involves more and more uncertainty (political, economic, atmospheric and otherwise). The fact that he suggests ways to solve problems, rather than ranting and complaining, is refreshing. I will seek out more books by this author.
Marysg
I thought this was an interesting book, but didn't really provide the insight that one would expect from a futuristic book. Lots of examples of businesses that have failed because they couldn't adjust. I had expected the author to take more specific views on where the world is heading. We all know it is going to change. No real news here.
Dave
Mar 26, 2010 Dave marked it as to-read  ·  review of another edition
The roller coaster isn't over yet, folks. Globalization is still going to make some changes for us all in the next few decades!
John Trupiano
Typical Easterbrook. Overly verbose, repetitive, but a handful of interesting insights nonetheless.
Robin
Not quite as good as Progress Paradox, but many thought provoking ideas.
Lance
Love his sports column, didn't really get into this book.
Andrew
Good but a little redundant. For the regular TMQ reader it's nice to see Easterbrook in book form, but there needed to be more substance.
Steve
full of optimistic statistics with a style similar to Thomas Friedman
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111296
I was born in Buffalo, New York and have lived there plus Boston, Brussels, Chicago, Colorado, Pakistan and Washington, D.C. My wife is a State Department official, which accounts for the globe-trotting: currently she is the #2 officer of this http://www.state.gov/j/tip. Personal globe-trotting includes time in Ecuador as Fulbright fellow. We have three children, boys born in 1989 and 1995 and a g ...more
More about Gregg Easterbrook...
The Progress Paradox: How Life Gets Better While People Feel Worse The King of Sports: Football's Impact on America The Leading Indicators A Moment on the Earth: The Coming Age of Environmental Optimism Beside Still Waters: Searching for Meaning in an Age of Doubt

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