Goodreads helps you keep track of books you want to read.
Start by marking “La Estrategia Del Océano Azul: Cómo Crear En El Mercado Espacios No Disputados En Los Que La Competencia Sea Irrelevante” as Want to Read:
Blank 133x176
La Estrategia Del Océa...
W. Chan Kim
Rate this book
Clear rating
Open Preview

La Estrategia Del Océano Azul: Cómo Crear En El Mercado Espacios No Disputados En Los Que La Competencia Sea Irrelevante

3.85  ·  Rating Details ·  32,263 Ratings  ·  675 Reviews
Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable g ...more
254 pages
Published (first published 2004)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.
This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30)
filter  |  sort: default (?)  |  Rating Details
Mar 07, 2009 Hal rated it it was ok  ·  review of another edition
The signal-to-noise ratio of business books generally tends towards zero. They fall into one of three categories: baked-over platitudes designed to reinforce the self-esteem of the reader (see First Break all the Rules), laughably faulty reasoning (see Good to Great), and interesting ideas that are overextended and driven into the ground (see The Tipping Point). Fortunately for Blue Ocean Strategy, it tends towards the latter.

There are a few good ideas in the book, but they are shrouded in unnec
Huda Aweys
ببساطة الكتاب بيقترح عليك اكتشاف مجال جديد و الخوض فيه و انشاء سوق له ، و توفير جهد المنافسة فى السوق الحالى .. و بيطرح عليك الامكانيات و الخيارات الهائلة التى قد يوفرها لك هذا الاكتشاف ، و التى قد تصل فى اتساعها الى سعة المحيط الازرق .. انه يقترح عليك اختيار اللون الازرق :) ، ايضا ذكر عدة نماذج و امثلة قد تساعدك فى السعي وراء هذا الاكتشاف فى مجال عملك ..
Jul 25, 2008 Robert rated it it was amazing  ·  review of another edition
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim and Renée Mauborgne
Harvard Business School Press

This is an especially thought-provoking book that, as have so many others, evolved from an article published in the Harvard Business Review. According to Kim and Mauborgne, "Blue Ocean Strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant...T
Dec 21, 2012 Greg rated it did not like it  ·  review of another edition
Kind of a stupid book. The overall premise is, don’t compete directly with your competitors, create new markets. Of course, it falls into the classic trap that all business books seem to fall into, which is looking only at cases that support the theory and ignoring all that don’t. The theory itself is pretty obvious when you look at it - basically it argues that making a profit in any commodities market boils down to reducing costs, and that when your competitors cannot directly compete against ...more
Doug Lautzenheiser
The authors provide case studies on how some companies left their "bloody-red" oceans of competition for completely open blue oceans where they were unique.

Some are well-known business stories, such as Southwest Airlines becoming a low-cost provider. However, the book provides details into Southwest's underlying business strategies that may not be well known. Other case studies gave new insight into various companies and their product strategics. One interesting story, for example, was [yellow
Ia Tjitrawasita
Jan 25, 2008 Ia Tjitrawasita rated it it was amazing  ·  review of another edition
Recommends it for: entrepreneur, policy makers
Keywords: blue ocean - red ocean - value innovation

How to win the competition? You can challenge your opponents on a head-to-head competition. Suppose that your target is to book 200 contracts each month. In order to fulfil the target you can compete on pricing. It means that you should give bigger discount than your opponents.

But head-to-head competition has its own limitation. There is another way to compete. A smarter way. Chan Kim and Mauborgne propose another solution: don't compete with
Feb 19, 2014 Trevor rated it really liked it  ·  review of another edition
I remember as a child asking my dad why I should pick up skiing over snowboarding. He responded that while snowboarding was certainly fun, because of its popularity it was also commonplace. Reasonably talented teenage snowboarders were a dime a dozen on any ski hill. Good young skiers, however, were few and far between. Reflecting on the choice between becoming one of the unwashed masses of snowboarders or one of the few, the happy few skiers, I chose the latter. Over the years being a reasonabl ...more
Shweta Nigam
This well-written book seems like common sense however it is an eye-opener for less sophisticated colleagues who doesn't know much about competitive advantage. It arguments how contested markets ("red oceans") should look for uncontested markets ("blue oceans"). Everything in this book is common sense. Nintendo is another high-profile example. Satoru Iwata, Nintendo's CEO, has referred to the Blue Ocean Strategy in interviews.

I do think the Blue Ocean Strategy is nothing without execution though
Van Edwards
I had to read this book for a strategy class. Business strategy is all about how you intend to differentiate yourself from the competition and how you plan to get there. The premise of Blue Ocean Strategy is, as stated on page 4, "Red oceans represent all the industries in existence today. This is the known market space. Blue oceans denote all the industries not in existence today. This is the unknown market space." So the point of this strategy is to remove your business from the bloody sea of ...more
Mar 13, 2008 Jelantik rated it it was ok  ·  review of another edition
Shelves: non-fiction
It was a booming marketing strategy that suddenly every body talked about. Even my 'ex' boss!

With curiousity I bought this book to find out what is this so famous new marketing strategy?!?!? when I finally read the book, actually there is nothing new in it. It is actually the same strategy that I've learned in university. Mainly it talks about DIFFERENTIATION AND BEING DIFFERENT, that's it.

Thanks God I didn't buy the original english version that cost a fortune!!
Mar 11, 2015 Elvin rated it really liked it  ·  review of another edition
Biznes janrına aid maraqlı bir kitabdır. Amma sadə dildən bir qədər uzaqdır, sanki daha çox dərslik xarakterlidir. Kitabın digər kitablarda olmayan unikal fikir, yanaşmasını bir səhifəlik yazıda ifadə etmək olar. Qalan hissələr isə başqa kitablarda da olan analizlər, müqayisələr, şirkətlərin tarixindən çoxsaylı faktlardır.
Alexandre Klaser
May 07, 2015 Alexandre Klaser rated it really liked it  ·  review of another edition
Shelves: business-economy
Ao ser lido em 2015, este livro soa um tanto datado, seja por tudo o que se escreveu depois sobre negócios e estratégia, seja pelas empresas utilizadas como exemplo. Mesmo assim, fornece uma teoria bem interessante sobre estratégia de negócios que, mesmo em tempos de (já quase pós-) Lean Startup, ainda são relevantes.
Sotiris Makrygiannis
all my previous comments/critique was encapsulated on 2 appendixes at the end of the book so it confirmed my assumptions rather nicely. I believe he made for him self a blue ocean consultancy business and this book was the start of it? Beyond the Machiaveli political tips , everything else was around a catchy phrase and that what his main message seems to be. Rest are old theories in new color.
Dec 23, 2014 Mostafa rated it really liked it  ·  review of another edition
چگونه بدون درگیر شدن در رقابت میتوان بازار را از آن خود کرد؟ این استراتژی سعی دارد به صورت سیستماتیک و روشمند شما را برای یافتن ایدههای جدید در کسب و کار کمک کند مطالعه کتاب به شدت بهفعالان حوزههای مختلف کاری توصیه میشود ...more
Apr 28, 2016 Cristian rated it really liked it  ·  review of another edition
Bine, e clar cu principiile, acum urmează crearea unui ocean albastru al non-concurenței într-un domeniu de afacere.
Thanh Tu
Mar 04, 2017 Thanh Tu rated it really liked it  ·  review of another edition
What a good book for those who are interested in strategy. Very clear examples with many case studies on how some companies get a big profit by leaving the traditional red oceans of competitions for blue oceans where they are unique.
it's a little bit unfortunately for me that I've recently read this book while it was actually published more than 12 years ago. In the past 12 years, the strategy of companies has changed a lot, come along with changes in the market, mostly because of the technolog
Amanda Alexandre
Jan 22, 2017 Amanda Alexandre rated it really liked it  ·  review of another edition
Shelves: business, non-fiction
Practical advice from one of the bosses at the INSEAD Strategy Institute. Sometimes it gets a little self-helpy in the sense that creates its own vocabulary and repeats them ad nauseaum until we can't take it anymore. The references, of course, are dated. But I like its insights.

Some reviewers accuse it of nitpicking evidences, but business is already a tricky area for scientific exactness: there is just too many variables, and this book doesn't (nor tries to) cover all of them. This is a book a
May 05, 2017 Alawayh is currently reading it  ·  review of another edition
Jun 29, 2017 Min rated it liked it  ·  review of another edition
Blue oceans = areas where there aren't existing competitors e.g. markets targeted by Starbucks, Cirque du Soleil, Apple
Business strategy today is based on the military
Jonathan Jeckell
The model they describe sounds very appealing and feasible, although it's not as mathematically or rigorously researched as, say, Clay Christensen's "Innovator's Dilemma." They provide numerous examples of companies that used the strategy how to use it. Some of it is a little subjective though, and depending on the people you are working with, using this model could be a really painful exercise. But to the extent your organization can face the facts and can take a serious look at what is needed ...more
Jan 31, 2012 Marks54 rated it it was ok  ·  review of another edition
This ise a business school sort of trade book that has been getting a lots of hype. I had to read it for some other purposes so I worked through the book rather than through the numerous HBR articles. The premise of this book is that firms should not bother with messy competition, which will limit their profits and keep them warring with other competitors. Instead, firms should redefine their businesses into new offerings that are appealing to customers but are in such conditions or situations t ...more
Dec 02, 2014 Greg rated it it was amazing  ·  review of another edition
For as long as I can remember, my environment has been teaching me that if I want to stand out and be recognized as an individual I have to set myself apart and be different in a positive way. Along my journey, I picked up the idea that I need to be competitive or else I will succumb forever into a state of oblivion or worse into a debilitating state not worthy of anyone's attention.

Of course, most if not all businesses have the same orientation. Many organizations are driven to be competitive e
Jan 12, 2012 TarasProkopyuk rated it it was amazing  ·  review of another edition
Ознакомившись со «стратегией голубого океана» я стал сомневаться в её существовании после того как конкуренты скопируют её модель. Постепенно, шаг за шагом автор доказал, что данная стратегия и множество эффективных тактических действий на пути её реализации приведёт к отсутствию конкурентов в рамках того же рынка. А автору всё таки же удалось развеять моё сомнение. Я не только поверил в СГО я взял все принципы с этой книги себе на вооружение.
Рекомендую её всем предпринимателям, инвесторам и рук
Pradit Pinyopasakul
The success of this book was from how the authors define the new term "Blue Ocean" which is easy to understand comparing to the opposite "Red or Bloody Ocean". I myself feel the Value Innovation concept is just a mixture of Low Cost Strategy and Differentiation Strategy to create a new offering to fill the gap in the market, or what the authors called "to create a new market". Another good part of the book is the tool called "Strategic Canvas" developed by the authors, that can help to make the ...more
يوسف زهدى
One of the most innovative business books! it discuss the idea of building new markets buy creating demand for your product at new clients (blue ocean) rather than fighting competitors over the existing clients (red oceans), the book discuss the concept, its benefits, implementation methodology and challenges facing the implementation! the book is useful for anyone interested in business strategy either starting a new business or developing strategy for operating one!
May 13, 2015 Raed rated it it was amazing  ·  review of another edition
Shelves: self-improvement
This book will change your mind in terms of how you think about competition and how you can create a new market making the competition with potential competitors irrelevant.The authors successfully illustrates how companies do that by giving examples which makes you amazed with these brilliant ideas.
Sean Mcdermott
Jun 19, 2013 Sean Mcdermott rated it it was amazing  ·  review of another edition
Fantastic read. Marvelous insights. I read this a few weeks after reading Malcolm Gladwell's "the Tipping Point", and it's good because there's an entire chapter that uses that analogy.

These are all wonderful ideas and strategies within the larger strategy - they're only practical so long as there's a free market.
Lê Minh
Aug 13, 2015 Lê Minh rated it really liked it  ·  review of another edition
Shelves: start-up
This review has been hidden because it contains spoilers. To view it, click here.
Ahmed Korayem
Dec 15, 2013 Ahmed Korayem rated it really liked it  ·  review of another edition
Shelves: business
Most of the concepts shown in this book are not new, and most of the cases are outdated. However, i liked the way they presented the tools to make it easier to visualize and communicate how blue ocean works, and how to plan for it.
Jan 17, 2011 Marc rated it really liked it  ·  review of another edition
This hardcopy is a great read! Tried listening to the audiobook, and while the case studies and antidotes were easy enough to follow, the real meat of the book is better consumed at a slower, reflective pace. Good stuff here though for anybody wanting to stand out from the crowd.
« previous 1 3 4 5 6 7 8 9 next »
topics  posts  views  last activity   
Clase 583: Oceano azul 1 2 Mar 20, 2017 11:04AM  
Jesse’s factory salad 1 12 Nov 17, 2014 11:11PM  
  • Learning from the Future: Competitive Foresight Scenarios
  • Seeing What's Next: Using the Theories of Innovation to Predict Industry Change
  • Bankable Business Plans
  • Purpose: The Starting Point of Great Companies
  • Competitive Strategy: Techniques for Analyzing Industries and Competitors
  • Making Sense of Behavior: The Meaning of Control
  • Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
  • Turning Numbers into Knowledge: Mastering the Art of Problem Solving
  • Numbers Guide: The Essentials of Business Numeracy
  • Getting Started in Consulting
  • Indispensable: How to Become the Company That Your Customers Can't Live Without
  • Innovation and Entrepreneurship: Practice and Principles
  • Re-Create Your Life
  • Go It Alone!: The Secret to Building a Successful Business on Your Own
  • The Myths of Innovation
  • The Partnership Charter: How To Start Out Right With Your New Business Partnership (or Fix The One You're In)
  • Marketing Metrics: 50+ Metrics Every Executive Should Master
  • How to Make Millions with Your Ideas: An Entrepreneur's Guide
W. Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with Renée Mauborgne, has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is a bestsel ...more
More about W. Chan Kim...

Share This Book

“Value innovation requires companies to orient the whole system toward achieving a leap in value for both buyers and themselves.” 0 likes
“An Incoherent Strategy When a company’s value curve looks like a bowl of spaghetti—a zigzag with no rhyme or reason, where the offering can be described as “low-high-low-low-high-low-high”—it signals that the company doesn’t have a coherent strategy. Its strategy is likely based on independent substrategies. These may individually make sense and keep the business running and everyone busy, but collectively they do little to distinguish the company from the best competitor or to provide a clear strategic vision. This is often a reflection of an organization with divisional or functional silos.” 0 likes
More quotes…