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Glory Days: When Horsepower And Passion Ruled Detroit: A Memoir
by
Jim Wangers
The automobile industry is one of the most capital- and marketing-intensive industries in the world today. Common wisdom states that the keys to sales success in the industry are no different than in any other: brand management, product positioning, and brand imaging. But what do these commonly traded buzzwords really mean, and how do they translate into a successful brand...more
Paperback
Published
by Bentley Publishers
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I read this book all the way back in 1998 when it was first released and it still resides on my book shelf. This was an interesting read, especially if you are interested in classic muscle cars of the 1960s.
Jon Stevens
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