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Strategic Integrated Marketing Communications

really liked it 4.0  ·  Rating Details ·  6 Ratings  ·  0 Reviews
This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations where the ...more
ebook, 323 pages
Published April 25th 2008 by Butterworth-Heinemann
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