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<book id="841">
  <title><![CDATA[Emotional Design: Why We Love (or Hate) Everyday Things]]></title>
  <isbn><![CDATA[0465051367]]></isbn>
  <isbn13><![CDATA[9780465051366]]></isbn13>
    <image_url>http://photo.goodreads.com/books/1157525787m/841.jpg</image_url>
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  <best_book_id type="integer">841</best_book_id>
  <books_count type="integer">6</books_count>
  <default_description>Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from &lt;I&gt;Scientific American&lt;/I&gt; to &lt;I&gt;The New Yorker&lt;/I&gt;. &lt;I&gt;Emotional Design&lt;/I&gt; articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow. &lt;P&gt; Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. &lt;I&gt;Emotional Design&lt;/I&gt; will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.</default_description>
  <id type="integer">55045</id>
  <media_type nil="true"></media_type>
  <original_language_id type="integer" nil="true"></original_language_id>
  <original_publication_day type="integer" nil="true"></original_publication_day>
  <original_publication_month type="integer" nil="true"></original_publication_month>
  <original_publication_year type="integer">2003</original_publication_year>
  <original_title>Emotional Design: Why We Love (or Hate) Everyday Things</original_title>
  <rating_dist>total:227|5:31|4:99|3:75|2:19|1:3|</rating_dist>
  <ratings_count type="integer">227</ratings_count>
  <ratings_sum type="integer">817</ratings_sum>
  <reviews_count type="integer">468</reviews_count>
  <text_reviews_count type="integer">33</text_reviews_count>
</work>

  <average_rating><![CDATA[3.60]]></average_rating>
  <ratings_count><![CDATA[202]]></ratings_count>
  <text_reviews_count><![CDATA[25]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/841.Emotional_Design_Why_We_Love_or_Hate_Everyday_Things]]></url>
  <authors>
        <author id="552">
      <name><![CDATA[Donald A. Norman]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/552.Donald_A_Norman]]></url>
      <average_rating><![CDATA[3.89]]></average_rating>
      <ratings_count><![CDATA[1281]]></ratings_count>
      <text_reviews_count><![CDATA[180]]></text_reviews_count>
    </author>
      </authors>
    <reviews start="1" end="20" total="468">
    <review id="53020792">
    <user id="1381799">
    <name><![CDATA[sleeps9hours]]></name>
    <location><![CDATA[Bellingham, WA]]></location>        
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      <rating>2</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Apr 18 00:00:00 -0700 2009</read_at>
  <date_added>Fri Apr 17 09:13:27 -0700 2009</date_added>
  <date_updated>Sat Apr 18 15:57:53 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is the first book I’ve read on design.  I like the focus on the importance of emotions.  The first four chapters were interesting to me, then I hit a dead zone and skimmed chapters 5-7, but I enjoyed the epilogue.  I’m sure I will look at products in a new way after this.<br/><br/>Also, I...<a href="http://www.goodreads.com/review/show/53020792">more...</a>]]></body>
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</review>
    <review id="39017559">
    <user id="1495732">
    <name><![CDATA[Mitchell]]></name>
    <location><![CDATA[Pleasant Grove, UT]]></location>        
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  </user>
      <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[educators, technologists, designers, teachers]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Jan 16 15:41:17 -0800 2009</read_at>
  <date_added>Mon Dec 01 07:22:18 -0800 2008</date_added>
  <date_updated>Fri Jan 16 15:41:17 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[<a href="http://www.goodreads.com/book/show/841.Emotional_Design_Why_We_Love_or_Hate_Everyday_Things"><img src="http://photo.goodreads.com/books/1157525787s/841.jpg" title="Emotional Design  Why We Love (or Hate) Everyday Things by Donald A. Norman" alt="Emotional Design  Why We Love (or Hate) Everyday Things"/></a>This book was an amazing discussion of the psychology behind the stuff we love.  I particularly enjoyed how much it spoke to our social networking tools.  Our desire to connect with tech is discussed.  The chapter on the future of robots also spoke quite a bit to educational design.   the author, wa...<a href="http://www.goodreads.com/review/show/39017559">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/39017559?utm_medium=api]]></url>
</review>
    <review id="62283196">
    <user id="1045275">
    <name><![CDATA[Natasha]]></name>
    <location><![CDATA[Pemberton, NJ]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1045275-natasha?utm_medium=api]]></url>
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      <rating>1</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Tue Jul 07 00:00:00 -0700 2009</read_at>
  <date_added>Sun Jul 05 20:31:40 -0700 2009</date_added>
  <date_updated>Tue Jul 07 19:58:11 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I could not finish this book. I got to about page 180 and had to give up, which I don't like doing, but I could not take anymore of this book. Before it started completely sucking, the book was mildly interesting and I learned some things that I didn't know before. However, too much time was spent o...<a href="http://www.goodreads.com/review/show/62283196">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/62283196?utm_medium=api]]></url>
</review>
    <review id="17086135">
    <user id="969359">
    <name><![CDATA[Jesse]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/969359-jesse?utm_medium=api]]></url>
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      <rating>3</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Mar 20 00:00:00 -0700 2008</read_at>
  <date_added>Wed Mar 05 10:30:20 -0800 2008</date_added>
  <date_updated>Fri Apr 11 11:01:17 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[&lt;justify&gt;On its face, <em>Emotional Design</em> seems like it would be the perfect thing for me, a book about why design matters.  Which it does.  Obviously.<br/><br/>However, in actually reading it, I encountered some problems, partially on me and partially on <a href="http://www.goodreads.com/search/search?q=Donald A. Norman" title="Donald A. Norman">Donald A. Norman</a>.<br/><br/>For my par...<a href="http://www.goodreads.com/review/show/17086135">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/17086135?utm_medium=api]]></url>
</review>
    <review id="13104706">
    <user id="759747">
    <name><![CDATA[Andrea]]></name>
    <location><![CDATA[Saint Louis, MO]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/759747-andrea?utm_medium=api]]></url>
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      <rating>2</rating>
  <votes>0</votes>
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  <read_at>Sat Jun 14 00:00:00 -0700 2008</read_at>
  <date_added>Mon Jan 21 17:55:52 -0800 2008</date_added>
  <date_updated>Sun Jun 15 15:10:53 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[In the epilogue of this book, Don Norman expresses his gratitude to a myriad of people who helped him organize many years worth of disparate notes into a cohesive book.  For me, ‘Emotional Design’ remained rather disconnected.  Not in an altogether bad way, the book reads like the (slightly ramb...<a href="http://www.goodreads.com/review/show/13104706">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/13104706?utm_medium=api]]></url>
</review>
    <review id="8804556">
    <user id="558206">
    <name><![CDATA[Eric]]></name>
    <location><![CDATA[The United Kingdom]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/558206-eric?utm_medium=api]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon May 05 00:00:00 -0700 2008</read_at>
  <date_added>Wed Nov 07 13:39:50 -0800 2007</date_added>
  <date_updated>Tue May 06 15:22:22 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I was happy with this book, but think I like <a href="http://www.goodreads.com/book/show/840.The_Design_of_Everyday_Things" title="The Design of Everyday Things by Donald A. Norman">the Design of Everyday Things</a> better overall.<br/><br/>Was a bit bored by the last chapter on the future of robots.<br/>Have the sneaking feeling that I'll &quot;get&quot; this book a lot better in a few years' extra maturity.<br/><br/>Notes for futu...<a href="http://www.goodreads.com/review/show/8804556">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/8804556?utm_medium=api]]></url>
</review>
    <review id="29825964">
    <user id="1215621">
    <name><![CDATA[Hoby]]></name>
    <location><![CDATA[Seattle, WA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1215621-hoby?utm_medium=api]]></url>
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      <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Thu Jul 01 00:00:00 -0700 2004</read_at>
  <date_added>Mon Aug 11 01:05:40 -0700 2008</date_added>
  <date_updated>Mon Aug 11 01:06:26 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book is for the most part, a very good distillation of what is good and bad about product design of all kinds. It's subtly humorous and very detailed in its dissection of what makes up a user experience. It ties in very well actually with Alan Cooper's book on software design and vice versa. It...<a href="http://www.goodreads.com/review/show/29825964">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/29825964?utm_medium=api]]></url>
</review>
    <review id="1606046">
    <user id="20173">
    <name><![CDATA[Eugene]]></name>
    <location><![CDATA[Ann Arbor, MI]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/20173-eugene?utm_medium=api]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Tue May 01 00:00:00 -0700 2007</read_at>
  <date_added>Sat Jun 02 08:15:19 -0700 2007</date_added>
  <date_updated>Sat Jun 02 08:23:38 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[A older, more seasoned Norman revises his old &quot;function over design&quot; paradigm with this book about third-wave design.  No longer are design and usability at odds, but rather they complement each other.  Why do you feel more confidently when you are well dressed?  Why does your car drive a ...<a href="http://www.goodreads.com/review/show/1606046">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/1606046?utm_medium=api]]></url>
</review>
    <review id="1216917">
    <user id="83581">
    <name><![CDATA[Elia]]></name>
    <location><![CDATA[Troy, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/83581-elia-nelson?utm_medium=api]]></url>
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      <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Wed Aug 01 00:00:00 -0700 2007</read_at>
  <date_added>Mon May 14 21:44:59 -0700 2007</date_added>
  <date_updated>Thu Aug 23 19:55:05 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[I love about this book the same thing I love about his first book - the examples are interesting, relevant, and extremely well described.  The book might be even better without the slightly bizarre focus on social robotics at the end of it.  But his point, that we do form emotional attachments to th...<a href="http://www.goodreads.com/review/show/1216917">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/1216917?utm_medium=api]]></url>
</review>
    <review id="41621890">
    <user id="994562">
    <name><![CDATA[Roland]]></name>
    <location><![CDATA[Hungary]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/994562-roland?utm_medium=api]]></url>
  </user>
      <rating>3</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Sun Jan 18 00:00:00 -0800 2009</read_at>
  <date_added>Fri Jan 02 11:56:55 -0800 2009</date_added>
  <date_updated>Sun Jan 18 10:46:24 -0800 2009</date_updated>
  <read_count>1</read_count>
    <body><![CDATA[I found it an engaging, thought provoking book, looking at the concept of design from different views.<br/>Not agreeing with everything Norman said - especially about the need to replace human drivers with robots - but that is the best about it, you can argue with the book.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/41621890?utm_medium=api]]></url>
</review>
    <review id="54696757">
    <user id="2227055">
    <name><![CDATA[Moxmedia]]></name>
    <location><![CDATA[Chicago, IL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2227055-moxmedia?utm_medium=api]]></url>
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      <rating>3</rating>
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  <recommended_for><![CDATA[business/marketing]]></recommended_for>
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  <read_at>Fri May 01 00:00:00 -0700 2009</read_at>
  <date_added>Sat May 02 10:01:27 -0700 2009</date_added>
  <date_updated>Sat May 30 05:00:13 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[so far, interesting. I really like how the author describes how he came from another, opposing view, on aesthetics in design. After his research he ended changing his mind towards an understanding of how important a role aesthetics can play in effectiveness as well as pleasure from a thing.<br/>I e...<a href="http://www.goodreads.com/review/show/54696757">more...</a>]]></body>
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</review>
    <review id="69381569">
    <user id="1651138">
    <name><![CDATA[Kevin]]></name>
    <location><![CDATA[The United States]]></location>        
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      <rating>4</rating>
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  <read_at>Mon May 11 00:00:00 -0700 2009</read_at>
  <date_added>Sat Aug 29 17:59:33 -0700 2009</date_added>
  <date_updated>Sat Aug 29 17:59:33 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[On the use of sound as feedback: &quot;Eyelids allow us to shut out light; alas, we have no earlids.&quot;]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/69381569?utm_medium=api]]></url>
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    <review id="68652765">
    <user id="1651138">
    <name><![CDATA[Kevin]]></name>
    <location><![CDATA[The United States]]></location>        
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  <read_at>Mon Aug 24 01:23:52 -0700 2009</read_at>
  <date_added>Mon Aug 24 00:03:24 -0700 2009</date_added>
  <date_updated>Mon Aug 24 01:23:52 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[On the use of sound as feedback: &quot;Eyelids allow us to shut out light; alas, we have no earlids.&quot;]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/68652765?utm_medium=api]]></url>
</review>
    <review id="62822241">
    <user id="2467269">
    <name><![CDATA[Charles]]></name>
    <location><![CDATA[Ann Arbor, MI]]></location>        
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  <date_added>Thu Jul 09 15:05:28 -0700 2009</date_added>
  <date_updated>Thu Jul 09 16:39:25 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Emotional Design: Why We Love (or Hate) Everyday Things by Donald A. Norman (2005)]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/62822241?utm_medium=api]]></url>
</review>
    <review id="40454751">
    <user id="1809206">
    <name><![CDATA[Nick]]></name>
    <location><![CDATA[New York, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1809206-nick?utm_medium=api]]></url>
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  <read_at></read_at>
  <date_added>Fri Dec 19 08:14:24 -0800 2008</date_added>
  <date_updated>Fri Dec 19 08:14:59 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[If anything like his other book on the design of things it should be good.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/40454751?utm_medium=api]]></url>
</review>
    <review id="48913057">
    <user id="830164">
    <name><![CDATA[Chris]]></name>
    <location><![CDATA[Toronto, Canada]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/830164-chris?utm_medium=api]]></url>
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      <rating>3</rating>
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  <read_at></read_at>
  <date_added>Wed Mar 11 08:11:55 -0700 2009</date_added>
  <date_updated>Wed Mar 11 08:12:14 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[An interesting read and my second book that I've read on design.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/48913057?utm_medium=api]]></url>
</review>
    <review id="4320087">
    <user id="266810">
    <name><![CDATA[Darcie]]></name>
    <location><![CDATA[Chicago, IL]]></location>        
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      <rating>3</rating>
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  <read_at>Sun Nov 18 00:00:00 -0800 2007</read_at>
  <date_added>Thu Aug 09 11:13:05 -0700 2007</date_added>
  <date_updated>Thu May 29 09:10:06 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I worked on this book for months since I kept getting distracted by other books. This book started off as a very intriguing read for me; I couldn't put it down. Unfortunately, as you get into the center of the book, the author seems to veer off into less relevant topics that just lost my interest. I...<a href="http://www.goodreads.com/review/show/4320087">more...</a>]]></body>
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    <review id="32542703">
    <user id="1494503">
    <name><![CDATA[Desi]]></name>
    <location><![CDATA[San Antonio, TX]]></location>        
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      <rating>4</rating>
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  <read_at>Mon Sep 01 00:00:00 -0700 2008</read_at>
  <date_added>Wed Sep 10 12:51:25 -0700 2008</date_added>
  <date_updated>Wed Sep 10 12:54:24 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Quite an interesting book.  Written by a professor of both Computer Science and Psychology, this book takes an in depth look into our emotional responses to everything around us and ways that designers (computer software, clothing, industrial etc.) can harness the power of emotion to elicit the resu...<a href="http://www.goodreads.com/review/show/32542703">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/32542703?utm_medium=api]]></url>
</review>
    <review id="7963651">
    <user id="178598">
    <name><![CDATA[mahatma]]></name>
    <location><![CDATA[banguntapan, bantul, Indonesia]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/178598-mahatma-anto?utm_medium=api]]></url>
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      <rating>3</rating>
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  <date_added>Fri Oct 19 21:14:02 -0700 2007</date_added>
  <date_updated>Fri Oct 19 21:14:02 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[ini buku kelanjutan buku norman terdahulu &quot;design of everyday things&quot;.<br/>di buku yang ini dia cerita mengenai pentingnya disain produk itu memikat pengguna. karena -ini kesimpulan dari penelitiannya- disain suatu benda yang memikat, akan menigkatkan 'usability'nya.<br/>selanjutnya sih,...<a href="http://www.goodreads.com/review/show/7963651">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/7963651?utm_medium=api]]></url>
</review>
    <review id="1712262">
    <user id="119642">
    <name><![CDATA[Yutai]]></name>
    <location><![CDATA[The United States]]></location>        
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      <rating>3</rating>
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  <date_added>Wed Jun 06 08:49:56 -0700 2007</date_added>
  <date_updated>Wed Jun 06 08:54:52 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[Only mid way through... He branches pretty far into cog-sci on this one. Too much over simplification of the human brain and not enough HCI ideas so far.<br/><br/>Not nearly as engaging as &quot;<a href="http://www.goodreads.com/book/show/840.The_Design_of_Everyday_Things" title="The Design of Everyday Things by Donald A. Norman">The Design of Everyday Things</a>&quot;<a href="http://www.goodreads.com/review/show/1712262">more...</a>]]></body>
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