Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy
Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's search strategy can have a dramatic impact on how consum...more
Every minute of every day people are typing their needs, desires, and questions into search engines, creating what John Battelle famously called the "database of intentions." This database can be scary -- search Wikipedia for information about the AOL search data leak of 2006 -- and it can be u ...more
The more visitors come to your website, the more links it will have, the more people will look for it and the more sales you will achieve. The search is the consumer’s door to your site and search engine optimization (SEO) is the key. Some self-proclaimed SEO “experts” recommend using “link farms,” “spammy keywords” and verbose “nonsense” websites. These charlatans represent the dark side of the legitimate search strategy consulting offere ...more
This is now a bit dated from when it was written, but the overall ideas are still there: know who is looking for your product, how they are looking for it and how you can use that to further your sales.
A must read for any marketer or small business owner.