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The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online
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The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online

3.91 of 5 stars 3.91  ·  rating details  ·  34 ratings  ·  6 reviews
The long-awaited new title from THE corporate expert on building the right web presence to drive sales!

In an age that is exploding with information, it's now critically important for companies to identify what truly matters on their Web site. The web customer is a "stranger" online to web teams who must work in a medium where it is very difficult to know who is clicking ar
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Paperback, 224 pages
Published July 15th 2010 by A&C Black
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ThL
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Carrie
Short, fairly quick read, but I kept putting it down. I think it's just not something that seemed fresh to me. Key points: Less is more, you just need to figure out what to keep. What should you keep? The content that pertains to the user's top tasks.
Martinxo
Pretty much essential reading for anyone who runs a large website with the intention that users (customers) get what they need quickly and with minimum stress. Great stuff.
Bob
Useful to anyone looking at Web development. Like all of McGovern's writing, The Long Neck is more practical than other Web usability / marketing books.
Lea Bech-Sjøthun
Pragmatic approach - great methods! I'm already in the process of testing the websites :-)
Ateeq Ahmad
good book for all usability enthusiasts
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Killer Web Content: Make the Sale, Deliver the Service, Build the Brand Content Critical: Gaining Competitive Advantage Through High-Quality Web Content The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online The Web Content Style Guide The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online

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