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The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online
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The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online

4.01  ·  Rating Details ·  69 Ratings  ·  8 Reviews
The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tu ...more
Paperback, 224 pages
Published July 1st 2010 by A&C Black (first published June 1st 2010)
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Stan Skrabut
Feb 13, 2016 Stan Skrabut rated it it was amazing
If you have a website or produce content for a website, then you really need to pick up a copy of The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online* by Gerry McGovern. This book talks about how you can create a better experience for your viewers by attending to the critical tasks. It looks at critical tasks, navigation, search, and the effect of noncritical tasks on your website performance. Read more
ThL
May 13, 2015 ThL rated it really liked it
This review has been hidden because it contains spoilers. To view it, click here.
Carrie
Oct 02, 2013 Carrie rated it really liked it
Short, fairly quick read, but I kept putting it down. I think it's just not something that seemed fresh to me. Key points: Less is more, you just need to figure out what to keep. What should you keep? The content that pertains to the user's top tasks.
Bob
Aug 15, 2011 Bob rated it it was ok
Useful to anyone looking at Web development. Like all of McGovern's writing, The Long Neck is more practical than other Web usability / marketing books.
Martinxo
Jul 22, 2010 Martinxo rated it it was amazing
Shelves: web, 2010, ux
Pretty much essential reading for anyone who runs a large website with the intention that users (customers) get what they need quickly and with minimum stress. Great stuff.
Joanne
Jan 02, 2013 Joanne rated it really liked it  ·  review of another edition
Used this book as a desktop reference when designing web sites to measure and increase visitors' experiences through integrated and interactive communications.....
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“Opinion is death. Opinion is plague. When it comes to web site management, trusting your gut is the last thing you should do.” 1 likes
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