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<book id="837606">
  <title><![CDATA[The Martha Rules: 10 Essentials for Achieving Success as You Start, Grow, or Manage a Business]]></title>
  <isbn><![CDATA[1594864705]]></isbn>
  <isbn13><![CDATA[9781594864704]]></isbn13>
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  <default_description>Martha Stewart is an undeniable force in the business world. One of the worlds greatest entrepreneurs, she turned her personal passion into Martha Stewart Living Omnimedia, a billion dollar business. This Fall shes breaking new ground with two television shows from NBCher reality show The Apprentice: Martha Stewart and her daytime syndicated show Marthaas well as a radio program on Sirius satellite radio which will provide daily round-the-clock how-to content. Whats her secret for success? Now, for the first time, Martha Stewart shares her business knowledge and advice in this handbook for success. Tapping into her years of experience in building a thriving business, Martha will help readers identify their own entrepreneurial voice and channel their skills and passions into a successful business venture. Her advice and insight is applicable to anyone who is about to start or expand a venture of any size, whether it is a business or philanthropic endeavor, but also to individuals who want to apply the entrepreneurial spirit to a job or corporation to increase innovation and maintain a competitive edge. Featuring Marthas top principles for success, as well as stories and anecdotes from her own experiences, The Martha Rules is sure to appeal to business readers, fans, and anyone who admires her for her style, taste, and great adviceand who have great business ideas of their own! QUOTES What makes the book successful and its a very good book is the knowledge she brings to each ruletheres a lot you can learn from this savvy entrepreneur. The Globe and Mail</default_description>
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  <original_publication_day type="integer">11</original_publication_day>
  <original_publication_month type="integer">10</original_publication_month>
  <original_publication_year type="integer">2005</original_publication_year>
  <original_title>The Martha Rules: 10 Essentials for Achieving Success as You Start, Grow, or Manage a Business</original_title>
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  <average_rating><![CDATA[3.46]]></average_rating>
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  <authors>
        <author id="2657">
      <name><![CDATA[Martha Stewart]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/2657.Martha_Stewart]]></url>
      <average_rating><![CDATA[3.95]]></average_rating>
      <ratings_count><![CDATA[3317]]></ratings_count>
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    </author>
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    <reviews start="1" end="20" total="263">
    <review id="25472681">
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    <name><![CDATA[Bevin]]></name>
    <location><![CDATA[The United States]]></location>        
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  <title>The Martha Rules: 10 Essentials for Achieving Success as You Start, Grow, or Manage a Business</title>
  <average_rating>3.46</average_rating>
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    <rating>5</rating>
  <votes>1</votes>
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      </shelves>
  <recommended_for><![CDATA[Entrepreneurs]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Jun 19 00:00:00 -0700 2008</read_at>
  <date_added>Wed Jun 25 16:29:54 -0700 2008</date_added>
  <date_updated>Wed Jun 25 16:31:32 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Hands down, the BEST business book that I have ever read (and I've read quite a few). This one is an easy read, the advice is practical and very easy to apply to any venture and doesn't make you feel dumb for not having already figured this stuff out. I would highly recommend this book for anyone wi...<a href="http://www.goodreads.com/review/show/25472681">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/25472681]]></url>
</review>
    <review id="31930587">
    <user id="288069">
    <name><![CDATA[Jenny]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/288069-jenny]]></url>
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  <isbn>1594865329</isbn>
  <isbn13>9781594865329</isbn13>
  <ratings_count type="integer">18</ratings_count>
  <text_reviews_count type="integer">6</text_reviews_count>
  <title>The Martha Rules: 10 Essentials for Achieving Success as You Start, Build, or Manage a Business</title>
  <average_rating>3.46</average_rating>
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    <rating>3</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Wed Sep 03 13:38:03 -0700 2008</date_added>
  <date_updated>Wed Jul 01 06:08:38 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[If you're looking for undiluted Martha biz-wisdom here, you'll be better off waiting for the memoirs she'll write when she's too old and entrenched to care what anyone thinks about her, her company, or her lifestyle. However, this book is a good broad-brush overview of what constitutes &quot;busines...<a href="http://www.goodreads.com/review/show/31930587">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/31930587]]></url>
</review>
    <review id="25528786">
    <user id="141429">
    <name><![CDATA[Afua]]></name>
    <location><![CDATA[Austin, TX]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/141429-afua]]></url>
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  <text_reviews_count type="integer">26</text_reviews_count>
  <title>The Martha Rules: 10 Essentials for Achieving Success as You Start, Grow, or Manage a Business</title>
  <average_rating>3.46</average_rating>
  <image_url>http://photo.goodreads.com/books/1178788898m/837606.jpg</image_url>
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</book>

    <rating>5</rating>
  <votes>0</votes>
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  <read_at>Thu Jan 01 00:00:00 -0800 2009</read_at>
  <date_added>Thu Jun 26 06:17:30 -0700 2008</date_added>
  <date_updated>Thu Jan 08 09:00:52 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Let me begin by saying that I really don't care for Martha Stewart.  I respect her, of course.  Anyone who can endure a criminal trial and within less than a year after being released from jail can be in a much stronger position than before jail, has some serious business skills.  There are some asp...<a href="http://www.goodreads.com/review/show/25528786">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/25528786]]></url>
</review>
    <review id="3352129">
    <user id="47296">
    <name><![CDATA[Hope]]></name>
    <location><![CDATA[Bloomington, IN]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/47296-hope]]></url>
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    <book>
  <id type="integer">1264083</id>
  <isbn>1405093447</isbn>
  <isbn13>9781405093446</isbn13>
  <ratings_count type="integer">2</ratings_count>
  <text_reviews_count type="integer">1</text_reviews_count>
  <title>Martha's Rules: A Handbook for Success from One of the World's Greatest Entrepreneurs</title>
  <average_rating>3.46</average_rating>
  <image_url>http://photo.goodreads.com/books/1182356611m/1264083.jpg</image_url>
  <link>http://www.goodreads.com/book/show/1264083.Martha_s_Rules_A_Handbook_for_Success_from_One_of_the_World_s_Greatest_Entrepreneurs</link>
</book>

    <rating>0</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Sun Jul 01 00:00:00 -0700 2007</read_at>
  <date_added>Sat Jul 21 11:39:31 -0700 2007</date_added>
  <date_updated>Sun Aug 05 09:43:25 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[Just started this one.  Martha's book she wrote while in prison about how to start a business.  One thing I recommend is not lying about your stock trades or inside tips, Martha!  The woman does seem to know how to make a few million, however.  Probably a good time for me to read this as I contempla...<a href="http://www.goodreads.com/review/show/3352129">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/3352129]]></url>
</review>
    <review id="35606796">
    <user id="1235896">
    <name><![CDATA[Doreen]]></name>
    <location><![CDATA[Washington, DC]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1235896-doreen]]></url>
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  <ratings_count type="integer">149</ratings_count>
  <text_reviews_count type="integer">26</text_reviews_count>
  <title>The Martha Rules: 10 Essentials for Achieving Success as You Start, Grow, or Manage a Business</title>
  <average_rating>3.46</average_rating>
  <image_url>http://photo.goodreads.com/books/1178788898m/837606.jpg</image_url>
  <link>http://www.goodreads.com/book/show/837606.The_Martha_Rules_10_Essentials_for_Achieving_Success_as_You_Start_Grow_or_Manage_a_Business</link>
</book>

    <rating>5</rating>
  <votes>0</votes>
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  <shelves>
      </shelves>
  <recommended_for><![CDATA[Everyone.]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Oct 17 00:00:00 -0700 2008</read_at>
  <date_added>Fri Oct 17 21:18:19 -0700 2008</date_added>
  <date_updated>Fri Oct 17 21:22:21 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I LOVE Martha Stewart. As I'm in the process of helping my sister start her own business, I picked this up in the bookstore today to see what one of the world's most succesful self-made businesswomen had to say about the process. Not only was this book helpful, it was also inspirational. Martha has ...<a href="http://www.goodreads.com/review/show/35606796">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/35606796]]></url>
</review>
    <review id="29400499">
    <user id="1271571">
    <name><![CDATA[Liz]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1271571-liz]]></url>
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  <ratings_count type="integer">149</ratings_count>
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  <title>The Martha Rules: 10 Essentials for Achieving Success as You Start, Grow, or Manage a Business</title>
  <average_rating>3.46</average_rating>
  <image_url>http://photo.goodreads.com/books/1178788898m/837606.jpg</image_url>
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</book>

    <rating>3</rating>
  <votes>0</votes>
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      </shelves>
  <recommended_for><![CDATA[Those interested in powerful women or business.]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Aug 13 00:00:00 -0700 2008</read_at>
  <date_added>Wed Aug 06 06:32:46 -0700 2008</date_added>
  <date_updated>Wed Aug 13 06:46:07 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I must admit, I have been interested in Martha Stewart for such a long time.  It's amazing to me that she built this brand and business in one lifetime.  I remember when the company became &quot;Omnimedia&quot;, and it seemed so strange to me.  &quot;Omnimedia&quot; seemed waaay to big a scope for a...<a href="http://www.goodreads.com/review/show/29400499">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/29400499]]></url>
</review>
    <review id="51332050">
    <user id="1314502">
    <name><![CDATA[Kalani]]></name>
    <location><![CDATA[Folsom, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1314502-kalani]]></url>
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  <title>The Martha Rules: 10 Essentials for Achieving Success as You Start, Grow, or Manage a Business</title>
  <average_rating>3.46</average_rating>
  <image_url>http://photo.goodreads.com/books/1178788898m/837606.jpg</image_url>
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</book>

    <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Fri May 01 00:00:00 -0700 2009</read_at>
  <date_added>Thu Apr 02 19:23:06 -0700 2009</date_added>
  <date_updated>Fri May 01 15:14:22 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This was a great book. Well written, informative, and entertaining. People either love Martha or hate her, but you have to admit she is one hard-working smart cookie. Although I don't believe for a minute that she knows everything she professes to know on her TV shows (who wouldn't look smart with a...<a href="http://www.goodreads.com/review/show/51332050">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/51332050]]></url>
</review>
    <review id="9412692">
    <user id="634642">
    <name><![CDATA[Mike]]></name>
    <location><![CDATA[Tunkhannock, PA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/634642-mike-homisak]]></url>
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  <title>The Martha Rules: 10 Essentials for Achieving Success as You Start, Grow, or Manage a Business</title>
  <average_rating>3.46</average_rating>
  <image_url>http://photo.goodreads.com/books/1178788898m/837606.jpg</image_url>
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</book>

    <rating>4</rating>
  <votes>0</votes>
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      </shelves>
  <recommended_for><![CDATA[any entrepreneurer.]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Nov 01 00:00:00 -0700 2007</read_at>
  <date_added>Wed Nov 21 18:27:16 -0800 2007</date_added>
  <date_updated>Thu Nov 29 17:34:23 -0800 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[I picked this up at a dollar store and figured, hey for a buck, why not? Well, I was pleasantly surprised. I always thought Martha Stewart was some pretencious, self involved, greed monger, but now I see (if her words are true) that she is actually a very intelligent, saavy and focused individual. W...<a href="http://www.goodreads.com/review/show/9412692">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/9412692]]></url>
</review>
    <review id="55815965">
    <user id="1147853">
    <name><![CDATA[Rachel]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1147853-rachel-jones]]></url>
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  <title>The Martha Rules: 10 Essentials for Achieving Success as You Start, Grow, or Manage a Business</title>
  <average_rating>3.46</average_rating>
  <image_url>http://photo.goodreads.com/books/1178788898m/837606.jpg</image_url>
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</book>

    <rating>4</rating>
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  <read_at></read_at>
  <date_added>Tue May 12 11:36:33 -0700 2009</date_added>
  <date_updated>Tue May 12 11:37:47 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Very useful information, especially if you own your own creative business.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/55815965]]></url>
</review>
    <review id="70157446">
    <user id="1314853">
    <name><![CDATA[Jennie]]></name>
    <location><![CDATA[Napa, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1314853-jennie]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1251073490p3/1314853.jpg]]></image>
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    <book>
  <id type="integer">837606</id>
  <isbn>1594864705</isbn>
  <isbn13>9781594864704</isbn13>
  <ratings_count type="integer">149</ratings_count>
  <text_reviews_count type="integer">26</text_reviews_count>
  <title>The Martha Rules: 10 Essentials for Achieving Success as You Start, Grow, or Manage a Business</title>
  <average_rating>3.46</average_rating>
  <image_url>http://photo.goodreads.com/books/1178788898m/837606.jpg</image_url>
  <link>http://www.goodreads.com/book/show/837606.The_Martha_Rules_10_Essentials_for_Achieving_Success_as_You_Start_Grow_or_Manage_a_Business</link>
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    <rating>2</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Sat Aug 01 00:00:00 -0700 2009</read_at>
  <date_added>Sat Sep 05 10:49:09 -0700 2009</date_added>
  <date_updated>Sat Sep 05 10:53:47 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[It's good if you want to start your own business. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/70157446]]></url>
</review>
    <review id="41740406">
    <user id="1859726">
    <name><![CDATA[Frances]]></name>
    <location><![CDATA[Ottawa, ON, Canada]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1859726-frances-palaschuk]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1231018308p3/1859726.jpg]]></image>
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  <read_at>Tue Oct 24 00:00:00 -0700 2006</read_at>
  <date_added>Sat Jan 03 13:01:17 -0800 2009</date_added>
  <date_updated>Sat Jan 03 13:02:32 -0800 2009</date_updated>
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    <body><![CDATA[Amazing! Loved reading it - very ispiring.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/41740406]]></url>
</review>
    <review id="9793257">
    <user id="652191">
    <name><![CDATA[Lain]]></name>
    <location><![CDATA[Los Gatos, CA]]></location>        
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  <title>The Martha Rules: 10 Essentials for Achieving Success as You Start, Build, or Manage a Business</title>
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    <rating>5</rating>
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  <date_added>Fri Nov 30 23:37:43 -0800 2007</date_added>
  <date_updated>Fri Nov 30 23:37:51 -0800 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[No matter what you think about Martha Stewart, you cannot argue with her business success. She's managed to turn the domestic arts into a multi-multi-multi-million-dollar empire. This book shares her suggestions for entrepreneurs so they can take advantage of her numerous successes and occasional fa...<a href="http://www.goodreads.com/review/show/9793257">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/9793257]]></url>
</review>
    <review id="78437880">
    <user id="24423">
    <name><![CDATA[Lillymonster]]></name>
    <location><![CDATA[San Diego, CA]]></location>        
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  <image_url>http://photo.goodreads.com/books/1178788898m/837606.jpg</image_url>
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  <date_added>Fri Nov 20 10:45:49 -0800 2009</date_added>
  <date_updated>Fri Nov 20 10:45:53 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[i heart martha.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/78437880]]></url>
</review>
    <review id="22864406">
    <user id="534149">
    <name><![CDATA[Cory]]></name>
    <location><![CDATA[Chicago, IL]]></location>        
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  <average_rating>3.46</average_rating>
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    <rating>3</rating>
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  <date_added>Sat May 24 06:46:02 -0700 2008</date_added>
  <date_updated>Sat May 24 06:46:02 -0700 2008</date_updated>
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    <body><![CDATA[This was one of the first books Martha Stewart published after being released from prison.  The book is peppered with simple and easy-to-understand examples of how to build a business from the ground up.  To be honest, I almost bought this book when it first came out.  At the time, I didn’t feel i...<a href="http://www.goodreads.com/review/show/22864406">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/22864406]]></url>
</review>
    <review id="78139323">
    <user id="2181115">
    <name><![CDATA[Marita]]></name>
    <location><![CDATA[Olathe, KS]]></location>        
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  <title>The Martha 10 Essentials for Achieving Success as you Start, Build, or Manage your Business</title>
  <average_rating>3.46</average_rating>
  <link>http://www.goodreads.com/book/show/3734400.The_Martha_10_Essentials_for_Achieving_Success_as_you_Start_Build_or_Manage_your_Business</link>
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    <rating>3</rating>
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  <read_at>Wed Dec 02 00:00:00 -0800 2009</read_at>
  <date_added>Tue Nov 17 17:37:23 -0800 2009</date_added>
  <date_updated>Fri Dec 04 07:48:50 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Enjoyed Martha's business wisdom.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/78139323]]></url>
</review>
    <review id="25160145">
    <user id="1165464">
    <name><![CDATA[Amanda]]></name>
    <location><![CDATA[The United States]]></location>        
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  <ratings_count type="integer">149</ratings_count>
  <text_reviews_count type="integer">26</text_reviews_count>
  <title>The Martha Rules: 10 Essentials for Achieving Success as You Start, Grow, or Manage a Business</title>
  <average_rating>3.46</average_rating>
  <image_url>http://photo.goodreads.com/books/1178788898m/837606.jpg</image_url>
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    <rating>3</rating>
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  <date_added>Sun Jun 22 19:18:31 -0700 2008</date_added>
  <date_updated>Sun Jun 22 19:21:20 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[There wasn't a whole lot of new things to learn from this book but it was interesting to learn some things about the Martha Stewart empire. I thought it was cool how she bought a particular office because it had window that could be opened and let in fresh air and she thought that was important.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/25160145]]></url>
</review>
    <review id="6371439">
    <user id="276311">
    <name><![CDATA[Kristen]]></name>
    <location><![CDATA[97128, Singapore]]></location>        
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  <image_url>http://photo.goodreads.com/books/1178788898m/837606.jpg</image_url>
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    <rating>3</rating>
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  <read_at>Sat Sep 01 00:00:00 -0700 2007</read_at>
  <date_added>Tue Sep 18 01:47:23 -0700 2007</date_added>
  <date_updated>Tue Sep 18 01:49:08 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[Not a bad read, interesting war stories.  Nothing new that hasn't been covered in business books before, but a quick interesting read and good reminders of some best practices... For all her faults she is still doing business and making money at it.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/6371439]]></url>
</review>
    <review id="14027480">
    <user id="107735">
    <name><![CDATA[Marla]]></name>
    <location><![CDATA[The United States]]></location>        
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  <title>The Martha Rules: 10 Essentials for Achieving Success as You Start, Grow, or Manage a Business</title>
  <average_rating>3.46</average_rating>
  <image_url>http://photo.goodreads.com/books/1178788898m/837606.jpg</image_url>
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    <rating>3</rating>
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  <read_at>Sun Jan 27 00:00:00 -0800 2008</read_at>
  <date_added>Wed Jan 30 05:02:34 -0800 2008</date_added>
  <date_updated>Wed Jan 30 05:05:15 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This woman could make lemonade out of rocks. She wrote this in prison because of all the requests for help from her fellow &quot;guests.&quot; She's amazing, and has great tips for those of us still dreaming of having our own bookstore one day.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/14027480]]></url>
</review>
    <review id="57363982">
    <user id="2355283">
    <name><![CDATA[Angela]]></name>
    <location><![CDATA[Holly Springs, NC]]></location>        
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    <rating>4</rating>
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  <read_at>Thu Jan 01 00:00:00 -0800 2009</read_at>
  <date_added>Tue May 26 08:29:05 -0700 2009</date_added>
  <date_updated>Tue May 26 08:30:54 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I learned that even Martha Stewart started small. I was surprised at how down-to-earth she seemed in this book. I was impressed with the way she characterized her stint in prison and    my opinion of her changed a great deal. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/57363982]]></url>
</review>
    <review id="11645223">
    <user id="353905">
    <name><![CDATA[Lorri]]></name>
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  <recommended_by><![CDATA[Girl at 1/2 price books]]></recommended_by>
  <read_at>Fri Jun 06 00:00:00 -0700 2008</read_at>
  <date_added>Fri Jan 04 12:16:58 -0800 2008</date_added>
  <date_updated>Sun Jun 22 07:46:45 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Yes, I am one of those who think Martha is awesome.  Anyone who can make a billion dollars on crafts is genius. The book was interesting to hear what she thought was necessary to do well in creating a business.  ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/11645223]]></url>
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