Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Enlarge cover
Rate this book
Clear rating

Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

4.09 of 5 stars 4.09  ·  rating details  ·  144 ratings  ·  10 reviews
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-dri...more
ebook, 288 pages
Published August 12th 2009 by Harvard Business School Press (first published May 3rd 2009)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Design Driven Innovation, please sign up.

Be the first to ask a question about Design Driven Innovation

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 565)
filter  |  sort: default (?)  |  rating details
James Nasipak
The are a few books that I would call incrediable, but this is one of them. Roberto Verganti is Professor of Management of Innovation at Politecnico di Milano and founder of PROject Science, a consulting institute.

Verganti outlines a systematic approach for using your network of relationships to produce radical new meanings for products and services. He possess the thought that creative and innovative design is not making something better, but redefining what its meaning is to the world.

Although...more
Chris
I was a little reluctant at first, but have to say this was a rather insightful read.

My main takeaway: We do need to infuse user-centricity into the culture at our organizations, but more importantly- an understanding that it is the context in which our audience lives, works, and plays is how they ascribe meaning to the products and services they use, but even more importantly still is that this context can be changed, or designed.

With this in mind, we can create markets and ecosystems of inno...more
Heidi Paavilainen
Roberto Verganti has got a refreshing point of departure with which I can definitely agree because I'm working with people heavily committed to the use centered design research: users most of the time are a lousy source for inspiration when company aims at radical innovation. Too true. One cannot go asking users what they'd want and then execute whatever studied people happened to come up with. Most of the time most of the people are conservatives. However, I'm not sure whether the diversity of...more
Jens Hoffmann
Radical innovation defines a new meaning. To really change the life and the market, design-driven innovation can't rely on the voice of the customer or market research alone. The desig-driven company needs a carefully selected network of interpreters, a network of trusted and leading individuals who are caring for the same market or clients but from a non-competitive perspective. This network forms the fertile ground for research of new trends or different meanings to be incorporated in new prod...more
Ko Matsuo
Theoretical book focused on the need for both technology and meaning to drive true innovation in products. True innovation is only possible when a product provides radical change in both technology and meaning. Apple changed MP3 player Wholefoods changed healthy eating from self-denial to something that people want, Nintendo changed gaming from a passive interface to an immersive interface, Apple changed music from digital mp3 players to an end-toend experience.
Fred Zimny
Excellent primer in design thinking.

That is the first 50% of the book.

The book continues with how steps referring to the Italian manufacturing industry. Still great but a little to much a how to approach.

Overall quite impressive and very stimulating for those who believe that innovation is not only about functionality and performance but also about meaning. It also stresses the importance of connecting to the outer world (and even there the outliers) and creating a suitable context!

Probably one...more
David Luna
The book completely changes your thinking on design. It makes you want to discover what could be. The book is written with passion for better products, deeper meanings and a desire to see society progress. The strategies and outlines given in this book can radically change your thinking and give you the competitive advantage people look for.
Julie Jenson Bennett
A great introduction to what meaning is and why business should care about it. Verganti's research providing fertile group for emergent creative communities offering alternatives in an increasingly homogenised marketplace for design.
Tkelleyireland
Found this courtesy of Harvard Business IdeaCast episode 160.
Kyle
Apr 23, 2010 Kyle marked it as to-read  ·  review of another edition
Guy
Valerie
Valerie marked it as to-read
Sep 17, 2014
Aroosa
Aroosa marked it as to-read
Sep 14, 2014
Shahjahan Talukder
Shahjahan Talukder marked it as to-read
Sep 12, 2014
Dinah Verleun
Dinah Verleun marked it as to-read
Sep 05, 2014
Chris
Chris marked it as to-read
Sep 05, 2014
Adryan Moya
Adryan Moya marked it as to-read
Sep 03, 2014
Mutiah
Mutiah marked it as to-read
Sep 03, 2014
Sean Lee
Sean Lee marked it as to-read
Sep 02, 2014
George
George marked it as to-read
Aug 31, 2014
Doug Golden
Doug Golden marked it as to-read
Aug 28, 2014
Alistair Smith
Alistair Smith is currently reading it
Aug 23, 2014
Silopolis
Silopolis marked it as to-read
Aug 21, 2014
Christian Leborg
Christian Leborg is currently reading it
Aug 18, 2014
« previous 1 3 4 5 6 7 8 9 18 19 next »
There are no discussion topics on this book yet. Be the first to start one »
  • The Design of Business: Why Design Thinking is the Next Competitive Advantage
  • Glimmer: How Design Can Transform Your Life, and Maybe Even the World
  • Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
  • Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
  • The Designful Company: How to Build a Culture of Nonstop Innovation
  • This is Service Design Thinking: Basics - Tools - Cases
  • Designing for Growth: A Design Thinking Tool Kit for Managers
  • Gamestorming: A Playbook for Innovators, Rule-breakers, and Changemakers
  • The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
  • The Other Side of Innovation: Solving the Execution Challenge
  • Designing Interactions [With CDROM]
  • Living with Complexity
  • Make Space: How to Set the Stage for Creative Collaboration
  • Subject To Change: Creating Great Products & Services for an Uncertain World
  • Weird Ideas That Work: How to Build a Creative Company
  • The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
  • Usability Engineering
  • Designing for Interaction: Creating Smart Applications and Clever Devices
Design-Driven innovation. Cambiare le regole della competizione innovando radicalmente il significato dei prodotti e dei servizi Design-Inspired Innovation

Share This Book