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Capitalizing on Change: A Social History of American Business
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Capitalizing on Change: A Social History of American Business

3.5  ·  Rating Details ·  2 Ratings  ·  1 Review
Americans love "this year's model," relying on the "new" to be always "improved." Enthusiasm for the new, says Stanley Buder, is essential to American business, where innovation and change stoke the engines of economic energy. To really understand the history of business in America, he argues, we must understand the intertwining dynamics of social and business values.

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Kindle Edition, 556 pages
Published (first published March 1st 2009)
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University of Chicago Magazine
Stanley Buder, AM’60, PhD’66

From our pages (July–Aug/09): "Americans assume that 'new' is always 'improved,' claims Buder, who looks at 300 years of the country’s business history. The enthusiasm for the new, he argues, is essential to business practice, and for many Americans democracy and capitalism are the transcendent themes of U.S. history."
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