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Media Planning From ...
 
by
Erwin Ephron
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Media Planning From Recency To Engagement

3.86  ·  Rating Details ·  7 Ratings  ·  2 Reviews
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(showing 1-19)
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Rebecca
Apr 04, 2014 Rebecca rated it liked it
Shelves: nonfiction
Read this book for work, and I'm going to assume no one would bother unless they're actually in a business that involves media planning. This is boring and completely inaccessible if you're not already dealing with media planning on a regular basis.

If you are--Ephron is semi-legendary in the space for a reason. He's had a lot of interesting things to say over the years, although I think some of the essays in this book are somewhat less true these days. I do find his overall theory on recency vs.
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Timothy Liu
Timothy Liu rated it it was ok
Jan 08, 2016
John R. Engler
John R. Engler rated it it was amazing
Mar 31, 2016
Sonam  Puri
Jun 06, 2016 Sonam Puri rated it really liked it
Remarkable book for media planning techniques.
John
John rated it it was amazing
Nov 18, 2014
Christian Janelli
Christian Janelli rated it really liked it
Aug 14, 2015
Miguel
Miguel rated it really liked it
Dec 17, 2015
Erica
Erica marked it as to-read
Jan 02, 2014
Mary
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Jude Osamor
Jude Osamor marked it as to-read
Aug 27, 2014
Stephanie
Stephanie marked it as to-read
Jun 17, 2015
Brian Katz
Brian Katz marked it as to-read
Jan 27, 2016
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Cassandra Carter marked it as to-read
Apr 13, 2016
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Riad Aoudia marked it as to-read
Jun 17, 2016
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