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Understanding Business Understanding Business
Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our sup...more
Hardcover, 800 pages
Published
November 2nd 2006
by Irwin/McGraw-Hill
(first published 1987)
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Upom
rated it
Pretty standard textbook on business. The book is well written, and contains many entertaining anecdotes. It feels a little dated as it was written pre-2008 recession, but it gets the job done of helping readers understand the many aspect of business, including trade entrepreneurship, ethics, management, human resources, IT, marketing, and financing. A good read for anyone wanting to take a textbook approach to business.
Colorful, interesting, down-to-earth, realistic, applicable... this is a keeper! The only reason I gave it four stars was out of sanity--it's a textbook.
But I LLLLLIIIIIIKED it.
But I LLLLLIIIIIIKED it.
Reading this for school.
Easy to read and understand; this book didn't make me lose focus, like some of my other textbooks.
As far as textbooks go it wasn't bad at all. Pretty easy to read.
reading it for class, that is
Pretty good for a textbook!
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