Marketing 3.0: From Products to Customers to the Human Spirit
Enlarge cover
Rate this book
Clear rating

Marketing 3.0: From Products to Customers to the Human Spirit

3.95 of 5 stars 3.95  ·  rating details  ·  443 ratings  ·  33 reviews
Understand the next level of marketingThe new model for marketing-"Marketing 3.0"-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In "Marketing 3.0," world-leading marketing guru Ph...more
ebook, 208 pages
Published March 30th 2010 by John Wiley & Sons (first published September 2007)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Community Reviews

(showing 1-30 of 1,091)
filter  |  sort: default (?)  |  rating details
Pradit Pinyopasakul
In contrast to capitalism, I do support the concept of this book, that the new era is value driven. The business in this era should be good corporate citizenship or "Social Business Enterprise (SBE)". Consumers become Prosumers and play important role in Collaborative Marketing. The authors believe that people will support business with true Corporate Social Responsibility, and that finally the profits will follow. This can stem from Core Values of the organization that are shared among all stak...more
Viktor Zakharchenko
Я вот думал, что являюсь исключением, не способным понять мудреца Котлера. Ан нет, более опытные в маркетинге коллеги тоже отметили - старик витает в облаках и стараеся всеми силами сохранить статус гуру-провидца. Не осилил больше 50 страниц...
Butch
Some good concepts but mostly environmental propaganda.
Eustacia Tan
After reading fiction for so long, I (strangely) craved some non-fiction to read. I guess it's all those rom-com novels finally affecting my brain. But no matter, my friend's dad (books now gravitate towards me ^^) lent me this really interesting book: marketing 3.0

Marketing 3.0 is divided into three simple parts - trends, strategy and application. The essence of marketing 3.0 is that now, customer's are involved and they want more - like environmental considerations. So, the marketer must learn...more
getAbstract
Marketing with social purpose

This book may revitalize tired marketing aficionados who are weary of the same old approaches. They will welcome the authors’ contention that their field is entering a new, transformational phase. Philip Kotler, Hermawan Kartajaya and Iwan Setiawan explain the tremendous commercial and social potential of “Marketing 3.0,” their name for a tactic that emphasizes reaching consumers by pursuing values that matter to them, like sustainability, public service and philant...more
Robert
Dunia marketing memasuki era baru. Marketing 1.0 adalah tentang produk sebagai raja. Di era ini semua produsen berlomba-lomba menciptakan produk yang lebih berkualitas, lebih cepat, lebih tahan lama, lebih murah, dan sebagainya. Marketing 1.0 adalah tentang menciptakan jebakan tikus yang lebih baik. Berikutnya, marketing memasuki era baru. Marketing 2.0 adalah tentang konsumen sebagai raja. Di masa ini, pelayanan kepada konsumen lebih ditekankan. Kepuasan dan kesetiaan konsumen adalah titik kulm...more
Shawn Buckle
Marketing 3.0 is about a transition from 1.0 - product marketing - to 2.0 - information technology/knowledge-based economy - to a holistic approach, which includes the customer as a human. Now don't let that steer you away from the book - Kotler makes his case without a granola-bar and pair of Birkenstocks.

His main argument is that along with traditional aspects like price and quality, a consumer's purchase decision now encompasses the idea that business must contribute to society. He uses case...more
Cristian Catan
Pentru a spera la victoria asupra concurenţei, trebuie să aplici o metodă fină de influenţă asupra consumatorului, prin care se atinge nu doar conştiinţa şi emoţiile, dar şi sufletul omului.
Agus Iskandar
An interesting book that tell about how a company can become a human centric company by implementing the Marketing 3.0 concept.
Company needs to pay attention to three building blocks of Marketing 3.0 which are Collaborative Marketing, Cultural Marketing, and Spiritual Marketing.
In the future, marketing practical will also based on three new base such as Co-creation, Communitization, and Character building.
In the end, this book give us 10 Marketing Credo that we can follow in order to implement t...more
Asher Wen
Kotler, Kartajaya and Setiawan outline a new and bold vision of marketing to the human spirit - appealing to the increasing emphasis on values and actualization rather than simple transactions and functional benefits.

They proceed to argue that marketing that is focused on values actually bring more profitability and equity to companies than traditional marketing that is focused on products or customers.

As a young marketeer, this book makes me believe that businesses indeed has the ability to t...more
Joana Botelho
Philip Kotler na obra Marketing 3.0 demonstra que, muitas vezes, a política da sustentabilidade é vista apenas como mera estratégia de comunicação de relações públicas ou marketing. Já alguns accionistas, consideram da sua responsabilidade devolver à sociedade parte do que a sua empresa está a beneficiar mas muito raramente conseguem perceber que a sustentabilidade é uma oportunidade para gerar lucro, melhorar a reputação e obter diferenciação.
Leia tudo em: http://blogbuythebook.wordpress.com/2....more
Cristiane Zaninelli
Marketing is in constant development, like human being and life. In this book, Kotler shows us that we cannot use old concepts to deal with new consumers. People want to be respected in their entirety - mind, soul and heart. They want to do business with companies worried about to make the world better. They are looking for jobs that provide sense of making difference. Marketing 3.0 highlights the importance of comprehend people values, and try to insert them in the business environment.
Balachandar Kaliappan
Marketing 3.0 by Philip Kotler, Hermanwan Kartajaya and Iwan Setiawan throws lights on how companies should move in the current scenario. The core concept Marketing 3.0 is about values based marketing and those values are nowadays embodied in "Sustainable development". This book tells us step by step procedures to inculcate the values into the organization. It starts from the customers, employees, stakeholders, and channel partners.
Roberta Bellitto
Sinceramente molto al di sotto delle aspettative: poche e poco interessanti case history, osservazioni e critiche sullo stato del marketing non del tutto originali.
Probabilmente sono colpevole io di averlo letto in ritardo, ma in generale una delusione.
Salvo però l'ultimo capitolo (i 10 comandamenti) e la tabella 3.1 con i leader più visionari della storia. Basterebbe leggere solo quelli di tutto il libro per ispirarsi un po'.
Path Kittinat
ทำดีเข้าไว้ รักทุกคน(ลูกค้า ซัพพลายเออร์ ผู้ถือหุ้น) รักธรรมชาติ รักโลก
สร้างแผนธุรกิจให้ไปแนวนี้ คือ Marketing 3.0
ครึ่งแรกออกแนวธุรกิจ ครึ่งหลักออกแนวหนังสือรักธรรมชาติ แต่ไม่ค่อยแปลกใหม่อะไรเท่าไร
ดูเหมือนสเกลของหนังสือจะกว้างขยายรวมไปทั้งบริษัทเลย พนักงานตัวเล็กคงมีแรงพลักดันให้เกิดผมอย่างในหนังสือไว้คงยากนัก เพราะมันไล่ไปจนถึงแก่นรากของทั้งองค์การเลยทีเดียว
คนแปลดีมาก อ่านง๊ายง่าย
Felicitas Träumer
I'm utterly disappointed by this one. If you are a thinking marketing professional who has not lived on another planet for the last couple of years, this book brings no additional value to you since there is nothing new in it. However, if you are not into marketing AT ALL, this is a nice read that tells you about marketing's history and how it should work nowadays.
Cristo Leon
Uno mas de los libros del gran Kotler lo recomiendo ampliamente
Alfonso De
Kotler llama el Marketing 3.0 o la era del manejo de la mercadotecnia a través de los valores. Se está dejando de ver a la gente de un simple consumidor a un ser humano con inteligencia, corazón y espíritu. y aqui te indica como es el proceso en el cual debes de trabajar el marketing en la actualidad.
Samantha Brown
Definitely some good nuggets, but not as ground-breaking as I had expected. Overall, the majority of the credos need to brought to life at the corporate level. So hard to apply to my day-to-day, working on a (respectively) smaller brand.
Nisal Lakmal
One of the greatest book of Kotler, His prediction capability on marketing filed in amazing, Also anyone who reading this should give more attention to Green marketing model. Quite good examples and explanations regarding Green marketing!
Jiwa Rasa
Philip Kotler, yang dianggap guru dalam ilmu pemasaran menganggap zaman pelanggan dianggap sebagai raja sudah berakhir. Ini zaman pemasaran versi 3.0 di mana media sosial menjadi menjadi penting dan perlu dihayati budayanya.
Epoy ariza
Mar 27, 2011 Epoy ariza is currently reading it
this is not just a book but a razor to slice and open your mind about how to survive in marketing

selling is not only about your product but how you will understand your consumer's dream and wish..

bravo!!

Megan
Believe it or not, I'm not reading the Indonesian paperback. Rather, I'm reading the English hardcover. Shocking I know.

Good read so far.
Mateus
Good book for everyone who works with marketing or wish to learn the new era Marketing is coming in.
Yutaka
This is very innovative marketing text! It explains the importance of social media marketing.
Avance MBA
Oct 22, 2012 Avance MBA added it
Shelves: marketing
Suomeksi (2011) nimellä:
Markkinointi 3.0, tuotteista asiakkaisiin ja ihmiskeskeisyyteen
Tara
This book was too text book like for me to actually enjoy it.
Dwi Wahyu
Marketing yang bsia mengubah dunia menjadi lebih BAIK !! :D
Damla Kaan
To be updated about marketing, you must read that.
Desmond Chow
Great insight, interesting perspective.
« previous 1 3 4 5 6 7 8 9 36 37 next »
There are no discussion topics on this book yet. Be the first to start one »
  • Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
  • The Experience Economy: Work Is Theater & Every Business a Stage
  • Inbound Marketing: Get Found Using Google, Social Media, and Blogs
  • Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy
  • Strategic Brand Management
  • Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
  • Differentiate or Die: Survival in Our Era of Killer Competition
  • Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
  • Word of Mouth Marketing: How Smart Companies Get People Talking
  • Building Strong Brands
  • Unmarketing: Stop Marketing. Start Engaging.
  • The Art of SEO: Mastering Search Engine Optimization
  • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
  • Strategy Safari: A Guided Tour Through The Wilds of Strategic Mangament
  • The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
  • Marketing Warfare
  • How Customers Think: Essential Insights into the Mind of the Market
  • Firms of Endearment: How World-Class Companies Profit from Passion and Purpose
37492
Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar...more
More about Philip Kotler...
Marketing Management Principles of Marketing Kotler on Marketing: How to Create, Win, and Dominate Markets Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know Ten Deadly Marketing Sins: Signs and Solutions

Share This Book

No trivia or quizzes yet. Add some now »