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Putting the Public Back in Public Relations
by
Brian Solis (Goodreads Author)
“There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice.” Seth Godin, Author of Tribes “I am thrilled that there is finally a book about the right way to approach PR in today’s world, where hyper-connected conversations trump the old school broadcast mentality. Everyone who wants to bui...more
314 pages
Published
2009
by FT Press
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Specialized overview of social networking
Although changes in the media have always challenged public relations professionals to stay up-to-date, individual PR practitioners’ credibility and solid relationships still define their success. This means that tech advocates may be somewhat overstating when they claim that “Social Media” outlets will radically alter public relations, though they certainly add many more tools to the mix. Even if Brian Solis and Deirdre Breakenridge tend to inflate the...more
Although changes in the media have always challenged public relations professionals to stay up-to-date, individual PR practitioners’ credibility and solid relationships still define their success. This means that tech advocates may be somewhat overstating when they claim that “Social Media” outlets will radically alter public relations, though they certainly add many more tools to the mix. Even if Brian Solis and Deirdre Breakenridge tend to inflate the...more
There is a lot of "why" but very little "how" in this book that bills itself as being about the transformation of the public relations industry brought about by Web 2.0. Page after page describes how social media are supposedly dictating new priorities and practices for PR professionals and their clients. While there is certainly much validity to the author's claims for the growing influence of social media, there is a distinct shortage of practical advice on how the reader is supposed to use it...more
A great introduction into how PR's need to change their behaviour from selling to conversing; from monologue to dialogue; from spin to influence.
There are some great case studies and I found the book both theoretical and practical.
There are some great case studies and I found the book both theoretical and practical.
Good introduction to PR as affected by the Social Web. Great as an introduction. A little repetitive if you already know a lot of this stuff, but I got some good language out of it for talking about the subject.
Reading this in preparation for a new job in interactive/digital PR. So far, it's been very insightful on where PR fits into the SM world
Includes very convincing arguments for executives to participate in social media
To read after Engage.
Will fully review this on my blog in the next week or so. Overall, nothing new for people who have even marginally been following the social media scene for the last two years. And just as with many of Solis' blog posts, it would have been better if it were shorter by half.
I'm reading this one for the Florida Public Relations Association book club. Very interesting read with great ideas on how social media is changing the way public relations professionals do business and how to incorporate social media into your current public relations practices.
Jun 17, 2013
Internet Sehat
marked it as to-read
·
review of another edition
Shelves:
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| topics | posts | views | last activity | |
|---|---|---|---|---|
| Putting The Public Back in Public Relations. | 1 | 3 | Apr 14, 2012 05:06pm |
![新しいPRの教科書-ソーシャル時代に求められる「知」と「技」 [Atarashii Pīāru No Kyōkasho: Sōsharu Jidai Ni Motomerareru Chi To Waza]](http://s.gr-assets.com/assets/nocover/60x80.png)
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Busi...more
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