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Make 'Em Laugh & Take Their Money: A Few Thoughts On Using Humor As A Speaker or Writer or Sales Professional For Purposes of Persuasion

3.59  ·  Rating Details ·  32 Ratings  ·  5 Reviews
People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage--for any speaker, salesman or writer."
Drawn from 30 years' experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an i
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Paperback, 264 pages
Published April 27th 2010 by Glazer Kennedy Pub
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Waseem
Nov 21, 2013 Waseem rated it it was ok
Only reason I got this book is because am a fans other work - primarily in marketing and business - this book was 'ok' with not too much focused on marketing , but I do get the idea of using humour to connect with your audience which can most definitely be applying to a sales situations - I like to be chilled and enjoy using humour in my life regularly , but I kinda change in marketing situations or don't express myself as well - this book had some mugged to remind how to be myself more which is ...more
Mike
Aug 17, 2010 Mike rated it liked it
Was different than I expected and wanted it to be. Thought Dan Kennedy was funny and had some funny concepts but I'm not looking to be a standup comedian and felt like this book was teaching me how. Simply wanted some ideas on using humor in sales situations and found it lacking.
Brad West
Aug 04, 2013 Brad West rated it did not like it
Another Kennedy flop. Although I'm not sure what I expected. I've listened to Kennedy speak (on CD) and read a few of his books, he's never once made me laugh. In this volume he pushes so hard to be funny he just seems like a jackass.
Daniel Wieser
Why it is important to use jokes and gags in your presentations to make your buyers perceive you as a friend. Funny and great read on how to persuade clients and how to get trust by being funny/sarcastic/etc.
Jeremy Reeves
May 25, 2013 Jeremy Reeves rated it it was ok
Love Dan but this was pretty much about being a stand up comedian - not about applying it in your marketing
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Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually ...more
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