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The Obama Victory: How Media, Money, and Message Shaped the 2008 Election
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The Obama Victory: How Media, Money, and Message Shaped the 2008 Election

3.44  ·  Rating Details ·  27 Ratings  ·  6 Reviews
Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics?
In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the bes
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Paperback, 378 pages
Published July 1st 2010 by Oxford University Press, USA (first published June 15th 2010)
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Steven Peterson
Aug 09, 2010 Steven Peterson rated it really liked it
A solid analysis of the factors associated with the outcome of the 2008 presidential election.

Some of the features worth noting: The book begins by discussing a central characteristic of the election--the strategic environment. Here, the effects of the tanking economy and candidate evaluations (McCain too old? Obama too inexperienced?) are covered nicely. There is a pretty good analysis of the effects of vice presidential candidates on the election. A pretty even handed evaluation of Palin and B
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Jasmin
Mar 26, 2015 Jasmin rated it liked it
Shelves: the-broken-wings
Read only 4 sections this book was a required reading for my politics and media class, very interesting how media can shift everything in elections I wonder how the game will be played in 2016 U.S. Elections ....
Jack
Jan 04, 2012 Jack rated it really liked it
A great political sciencey overview of the 2008 presidential election. A balanced look at what enabled Obama to win. Though Obama obviously did win, this book is just as useful for those opposed to him. I'm certain advisors to Obama's opponents have read this and better understand how media, message, and money can be spent to help defeat the incumbent. This should be read along with the fun journo-take: Game Change. That one is the desert to the the Obama Victory's vegetables and meat.
Katie
Mar 12, 2015 Katie rated it liked it  ·  review of another edition
Shelves: school, non-fiction
While I did read this for my Political Science class, I learned a lot of new information about the 2008 election, and the campaign process in general. I probably wouldn't pick it up for pleasure reading but I am glad that I had to read this because of what I did learn from the book.
Kelly
Mar 12, 2015 Kelly rated it liked it  ·  review of another edition
Shelves: masters-program
It's a rather clinical look at the election. If you're a political comm buff, then this book is perfect for you. The average person may find it very very dry.
Amanda
Oct 02, 2013 Amanda rated it it was amazing
Fascinating reminder and analysis of the 2008 election campaign. Detailed and factual, not slanted toward one party or the other.
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