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The New Elite: Inside the Minds of the Truly Wealthy
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The New Elite: Inside the Minds of the Truly Wealthy

3.63 of 5 stars 3.63  ·  rating details  ·  67 ratings  ·  10 reviews
A fascinating behind-the-scenes look at America's rich that shatters the myths about how the "other half" lives.
Published September 10th 2008 by AMACOM/American Management Association (first published August 1st 2008)
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The authors focus a lot of the book on the misconceptions the super rich "suffer" in America, and delve into the origins of their vast wealth and their habits. If you've read "the millionaire next door" then you're gonna find this book to be somewhat related.
Gwen Daniels
A crash course in the upper echelon that's informative and enjoyable for any advertiser like me who's targeting the affluent.
Alex Moskalyuk
This is very similar to Millionaire Next Door - a statistical approach to studying American wealthy. The authors extend their work to attempting to classify the survey respondents into a few buckets ranking by both amount of wealth and exhibited behavior. While Millionaire Next Door focuses more on dispelling common myths (most of truly wealthy do not have a wine cellar, while most of wine cellar owners are in the millionaire-wannabe category), The New Elite is written for the audience of people ...more
Melissa Walker
Interesting read. It changed my views on small businesses
In the same vein as "The Millionaire Next Door."
Alex Linebrink
Awesome book of case-study after case-study looks into the minds of today's most successful entrepreneurs. Really interesting stuff.
The best book on the subject that anthropologically quantifies characteristics of this group beyond mass media stereotypes.
If the research compiled in this book is accurate, many stereotypes were dispelled.
About the rich and what we conceive and what actually is.
We all have our bias.
Informative and useful book for anyone marketing to the rich.
Ryan marked it as to-read
Dec 11, 2014
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