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  <title><![CDATA[Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas]]></title>
  <isbn><![CDATA[0006379583]]></isbn>
  <isbn13><![CDATA[9780006379584]]></isbn13>
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  <description><![CDATA[Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book &quot;Lateral Thinking&quot;.]]></description>
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  <original_publication_year type="integer">1992</original_publication_year>
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    <id>6980</id>
        <name><![CDATA[Edward De Bono]]></name>
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    <![CDATA[Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas]]>
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  <average_rating>4.21</average_rating>
  <ratings_count>19</ratings_count>
  <description>
    <![CDATA[Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book &quot;Lateral Thinking&quot;.]]>
  </description>
  <published>1992</published>
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  <read_at>Wed Jan 01 00:00:00 -0800 1997</read_at>
  <date_added>Sat Apr 18 09:04:43 -0700 2009</date_added>
  <date_updated>Sat Apr 18 09:19:24 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[a really useful reference book for all those involved in creativity. I have used material adapted from this book with clients in my consultancy business. ]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/53121830]]></url>
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      <review>
  <id>42156210</id>
    <user>
    <id>1401540</id>
    <name><![CDATA[Christina]]></name>
    <location><![CDATA[Buena Park, CA]]></location>
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  <title>
    <![CDATA[Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1178740420m/829647.jpg</image_url>
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  <average_rating>3.96</average_rating>
  <ratings_count>26</ratings_count>
  <description>
    <![CDATA[Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book &quot;Lateral Thinking&quot;.]]>
  </description>
  <published>1992</published>
</book>

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  <read_at></read_at>
  <date_added>Tue Jan 06 17:29:20 -0800 2009</date_added>
  <date_updated>Tue Jan 06 17:29:31 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Referenced in the Little Red Book of Selling]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/42156210]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/42156210]]></link>
</review>
      <review>
  <id>23421730</id>
    <user>
    <id>1202592</id>
    <name><![CDATA[Abe]]></name>
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    <book>
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  <isbn>0887306357</isbn>
  <isbn13>9780887306358</isbn13>
  <text_reviews_count type="integer">1</text_reviews_count>
  <title>
    <![CDATA[Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171416637m/98486.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171416637s/98486.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/98486.Serious_Creativity_Using_the_Power_of_Lateral_Thinking_to_Create_New_Ideas</link>
  <average_rating>3.29</average_rating>
  <ratings_count>7</ratings_count>
  <description>
    <![CDATA[A fundamental book on deliberate creative thinking from a world-renowned expert in the field and the inventor of the systematic process of lateral thinking. Used correctly, creating thinking can save companies millions of dollars as the best and cheapest way to get added value out of existing resources and assets. Line drawings.]]>
  </description>
  <published>1992</published>
</book>

    <rating>5</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Sat May 31 22:10:05 -0700 2008</date_added>
  <date_updated>Sat May 31 22:11:43 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I recommened this read for those unfamiliar with edward de bonos work.  An exciting read for those who see value in creativity and have seen value in a new idea.  Sometimes this makes big jumps from one topic to another.  That is just Edward De bono's writing styles.  You'll get used to it. One of m...<a href="http://www.goodreads.com/review/show/23421730">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/23421730]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/23421730]]></link>
</review>
      <review>
  <id>23421093</id>
    <user>
    <id>1202592</id>
    <name><![CDATA[Abe]]></name>
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    <link><![CDATA[http://www.goodreads.com/user/show/1202592-abe-hanara]]></link>
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  <isbn>0006379583</isbn>
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  <title>
    <![CDATA[Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1178740420m/829647.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1178740420s/829647.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/829647.Serious_Creativity_Using_the_Power_of_Lateral_Thinking_to_Create_New_Ideas</link>
  <average_rating>3.96</average_rating>
  <ratings_count>26</ratings_count>
  <description>
    <![CDATA[Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book &quot;Lateral Thinking&quot;.]]>
  </description>
  <published>1992</published>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Sat May 31 21:57:00 -0700 2008</date_added>
  <date_updated>Sat May 31 21:57:41 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Another great read.  Imperative for business's to recognise the value in these concepts being atleast discussed with employees. ]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/23421093]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/23421093]]></link>
</review>
      <review>
  <id>20165297</id>
    <user>
    <id>1083519</id>
    <name><![CDATA[Mike]]></name>
    <location><![CDATA[Sydney, Australia]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1083519-mike]]></link>
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  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1178740420m/829647.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1178740420s/829647.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/829647.Serious_Creativity_Using_the_Power_of_Lateral_Thinking_to_Create_New_Ideas</link>
  <average_rating>3.96</average_rating>
  <ratings_count>26</ratings_count>
  <description>
    <![CDATA[Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book &quot;Lateral Thinking&quot;.]]>
  </description>
  <published>1992</published>
</book>

    <rating>5</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Jan 01 00:00:00 -0800 2003</read_at>
  <date_added>Mon Apr 14 16:06:42 -0700 2008</date_added>
  <date_updated>Mon Apr 14 16:07:15 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Very practical, while also covering the theory behind each technique.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/20165297]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/20165297]]></link>
</review>
      <review>
  <id>29495041</id>
    <user>
    <id>1383590</id>
    <name><![CDATA[Tania]]></name>
    <location><![CDATA[The United Kingdom]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1383590-tania]]></link>
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    <book>
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  <isbn>0006379583</isbn>
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  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1178740420m/829647.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1178740420s/829647.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/829647.Serious_Creativity_Using_the_Power_of_Lateral_Thinking_to_Create_New_Ideas</link>
  <average_rating>3.96</average_rating>
  <ratings_count>26</ratings_count>
  <description>
    <![CDATA[Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book &quot;Lateral Thinking&quot;.]]>
  </description>
  <published>1992</published>
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    <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Thu Aug 07 02:38:40 -0700 2008</date_added>
  <date_updated>Thu Aug 07 02:39:14 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[its all a matter of logic]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/29495041]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/29495041]]></link>
</review>
      <review>
  <id>81846450</id>
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    <id>2748207</id>
    <name><![CDATA[Nikish]]></name>
    <location><![CDATA[New Delhi, 07, India]]></location>
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  <title>
    <![CDATA[Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas]]>
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  <image_url>http://photo.goodreads.com/books/1178740420m/829647.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1178740420s/829647.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/829647.Serious_Creativity_Using_the_Power_of_Lateral_Thinking_to_Create_New_Ideas</link>
  <average_rating>3.96</average_rating>
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  <description>
    <![CDATA[Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book &quot;Lateral Thinking&quot;.]]>
  </description>
  <published>1992</published>
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  <date_added>Wed Dec 23 06:52:33 -0800 2009</date_added>
  <date_updated>Wed Dec 23 06:52:45 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/81846450]]></url>
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      <review>
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    <name><![CDATA[Fred]]></name>
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    <![CDATA[Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas]]>
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  <image_url>http://photo.goodreads.com/books/1178740420m/829647.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1178740420s/829647.jpg</small_image_url>
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  <ratings_count>26</ratings_count>
  <description>
    <![CDATA[Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book &quot;Lateral Thinking&quot;.]]>
  </description>
  <published>1992</published>
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  <date_added>Wed Dec 16 19:47:34 -0800 2009</date_added>
  <date_updated>Wed Dec 16 19:47:34 -0800 2009</date_updated>
  <read_count></read_count>
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  <url><![CDATA[http://www.goodreads.com/review/show/81254671]]></url>
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    <name><![CDATA[Morian]]></name>
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  <title>
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