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Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collabor...more
Hardcover, 163 pages
Published
August 2nd 2010
by John Wiley & Sons
(first published July 30th 2010)
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I was first introduced to a book of David Meerman Scott (World Wide Rave) by Sukanti Husain (@sukanti) in April/May 2009 and have been a fan of books by David ever since. His site has been a great resource for some of my work and in addition to the books for sale, he has practiced what he preaches by giving away free ebooks on his site.
So now David has got together with Brian Halligan (CEO of Hubspot) and published a book titled ‘Marketing lessons from the Grateful Dead’.
Truth be told, for someo...more
So now David has got together with Brian Halligan (CEO of Hubspot) and published a book titled ‘Marketing lessons from the Grateful Dead’.
Truth be told, for someo...more
Unfortunately this book is bound to be more interesting and entertaining to fans of the Grateful Dead than to those interested in marketing. I learned far more about the band than I did about marketing practices (I admit, I have read a few other marketing books of late, so my basic introduction had already been covered).
This what this book is - a good introduction to marketing - but this book doesn't bill itself that way. It says lesson's that any business can learn - but most all I saw was con...more
This what this book is - a good introduction to marketing - but this book doesn't bill itself that way. It says lesson's that any business can learn - but most all I saw was con...more
Written for the KAZI Book Review (http://kazibookreview.wordpress.com/):
This book’s subtitle is “What every business can learn from the most iconic band in history,” and anyone from a marketing executive to a starting entrepreneur will find something to help change the way they think about marketing their business.
Scott and Halligan note in the introduction that “the Grateful Dead is one huge case study in contrarian marketing.” Contrary is a good way to describe the strategies of the Grateful...more
This book’s subtitle is “What every business can learn from the most iconic band in history,” and anyone from a marketing executive to a starting entrepreneur will find something to help change the way they think about marketing their business.
Scott and Halligan note in the introduction that “the Grateful Dead is one huge case study in contrarian marketing.” Contrary is a good way to describe the strategies of the Grateful...more
Deadheads take note: what the Grateful Dead was all about, apparently, was genius marketing. This is a fun little book, with some surprisingly apt marketing lessons from the Dead, coupled with contemporary business examples, and a great bunch of pictures of the band from days of yore. A must for anyone who loves either marketing or the Dead -- preferably both.
This was a very quick read (I read most of it while waiting for my car to be inspected). Though I wasn't terribly interested in the business and marketing insight offered in the book, I was very interested in the authors' recollections of Dead shows and of the groundbreaking marketing model that the band employed.
I think I would have liked this more if I weren't studying marketing already. Each chapter started with a story to show what the Grateful Dead did that was revolutionary for their time, then it had a real company example, followed by further explanation and advice.
The stories were fun to read and the advice was good, but kind of vague. But, it's the kind of book that would be good for someone who "ends up" in marketing.
The stories were fun to read and the advice was good, but kind of vague. But, it's the kind of book that would be good for someone who "ends up" in marketing.
May 28, 2012
David Dalka
added it
Sort of text-book-y, but interesting. I'm not what you'd call a Grateful Dead fan, but they certainly did do things differently and it worked.
Not even a dead fan and I loved this book. Great info here with strategies for succeeding in marketing with social media.
Great reading for deadheads, marketers, entrepreneurs or anybody.
Jun 11, 2013
W. Kent
added it
Excellent read...some great things this things about.
got some good perspective that I put into action
Some good ideas, a few of which I have already incorporated in to my puppetry business.
Great Book
Great title, and a good primer for someone with little or no marketing training or experience. For the seasoned marketer, it is a rather elementary review of the main principals of customer focused marketing- is there any other kind? The book is more interesting if you know the ethos of the Grateful Dead, I had hoped for more insights, but a worthwhile read.
Was a quick read. I liked the connection with the Grateful Dead, even as a Gen Y, though that connection was a little loose at times.
I liked the grassroots feel to the Grateful Dead's marketing and it ties in well with the importance of being "real" as a brand, and building a fan base by being authentic, transparent and likeable.
I liked the grassroots feel to the Grateful Dead's marketing and it ties in well with the importance of being "real" as a brand, and building a fan base by being authentic, transparent and likeable.
Two Deadheads/Marketing Gurus combine there loves and give us a look into how The Grateful Dead were way ahead of it's time. The biggest aha moment to me was how they were using transparency in the 70's. Quick read that might make you reconsider how you view social media and consumer involvement in your brand.
The Grateful Dead definitely thought outside the box for marketing when they started out. Although this is written almost as a history of The Dead's marketing, any business can find some similarities and perhaps some innovative ideas to marketing. Fast and easy read.
Whether purposefully or not, the Grateful Dead were intuitive and effective marketers of their product and brand.
An interesting blend of marketing theory and stories of fellow Deadheads
Just started 10/29/10 ...
Cute. Quick. Smart read.
Jun 17, 2013
Amylou82
marked it as to-read
Jun 16, 2013
Mindy
marked it as to-read
Jun 13, 2013
Andrew Domenico
marked it as to-read
Jun 08, 2013
Acl Handweaver
is currently reading it
Jun 03, 2013
Rumps
marked it as to-read
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Follow David on Twitter: @dmscott
David Meerman Scott's book The New Rules of Marketing & PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules is now a modern business classic. Scott's popular blog and hundreds of speaking engagements around...more
More about David Meerman Scott...
David Meerman Scott's book The New Rules of Marketing & PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules is now a modern business classic. Scott's popular blog and hundreds of speaking engagements around...more
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