49th out of 54 books — 5 voters
The Essential Persona Lifecycle: Your Guide to Building and Using Personas
Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it s impossible to truly understand user need, context, and pain points. "The Essential Persona Lifecycle" is an easy-to-reference guide on persona creation, use, and evaluation. Whether yo...more
Paperback, 224 pages
Published May 25th 2010 by Morgan Kaufmann Publishers
(first published May 11th 2010)
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(showing 1-30 of 83)
This book gives a great overview of what personas are and how to construct them. I'm a master's student in human-computer interaction and have learned the use of personas from an academic viewpoint so it's great to read about how industry professionals use personas in their work. Given the authors' backgrounds, a lot of the book focuses on larger-scale deployment of personas within corporations. This task is certainly commendable but is a rather isolated use case for personas. I would have liked...more
A very good primer and reference guide on persona generation. The earlier book provides much greater information and case studies, but this book serves as a great jumping off point for people new to persona creation. If you've been tasked with creating personas for your project this is a very rich resource for you.