The Essential Persona Lifecycle: Your Guide to Building and Using Personas
Enlarge cover
Rate this book
Clear rating

The Essential Persona Lifecycle: Your Guide to Building and Using Personas

3.79 of 5 stars 3.79  ·  rating details  ·  14 ratings  ·  2 reviews
Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it s impossible to truly understand user need, context, and pain points. "The Essential Persona Lifecycle" is an easy-to-reference guide on persona creation, use, and evaluation. Whether yo...more
Paperback, 224 pages
Published May 25th 2010 by Morgan Kaufmann Publishers (first published May 11th 2010)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Community Reviews

(showing 1-30 of 83)
filter  |  sort: default (?)  |  rating details
David Munoz
This book gives a great overview of what personas are and how to construct them. I'm a master's student in human-computer interaction and have learned the use of personas from an academic viewpoint so it's great to read about how industry professionals use personas in their work. Given the authors' backgrounds, a lot of the book focuses on larger-scale deployment of personas within corporations. This task is certainly commendable but is a rather isolated use case for personas. I would have liked...more
Lance Cookson
A very good primer and reference guide on persona generation. The earlier book provides much greater information and case studies, but this book serves as a great jumping off point for people new to persona creation. If you've been tasked with creating personas for your project this is a very rich resource for you.
Powahh
Powahh marked it as to-read
Jul 20, 2014
Sam Spencer
Sam Spencer marked it as to-read
Jul 17, 2014
Ariana
Ariana marked it as to-read
Jul 11, 2014
Ahmad
Ahmad marked it as to-read
Jun 30, 2014
Zaher Alhaj
Zaher Alhaj marked it as to-read
Jun 29, 2014
Tara
Tara marked it as to-read
Jun 12, 2014
Inana J Anu
Inana J Anu marked it as to-read
May 30, 2014
Andy Vitale
Andy Vitale marked it as to-read
May 26, 2014
Shari Ilsen
Shari Ilsen marked it as to-read
May 12, 2014
John
John marked it as to-read
Apr 18, 2014
Raymond Hendriks
Raymond Hendriks marked it as to-read
Mar 27, 2014
Derya Dönmez
Derya Dönmez marked it as to-read
Mar 18, 2014
Rehab
Rehab marked it as to-read
Feb 22, 2014
Yulin Wang
Yulin Wang marked it as to-read
Jan 15, 2014
Christopher Cook
Christopher Cook marked it as to-read
Jan 11, 2014
Kate Bauer
Kate Bauer marked it as to-read
Dec 03, 2013
Tara Litchfield
Tara Litchfield marked it as to-read
Dec 01, 2013
Charlene
Charlene marked it as to-read
Sep 11, 2013
Eddie Lee
Eddie Lee marked it as to-read
Aug 27, 2013
J
J marked it as to-read
Aug 17, 2013
« previous 1 3 next »
There are no discussion topics on this book yet. Be the first to start one »
The Persona Lifecycle : Keeping People in Mind Throughout Product Design

Share This Book