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PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0?

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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Discover the new public relations for the Web 2.0 era--and what it means to you, the PR professional or client. Web 2.0 introduced the n ...more
ebook, 9 pages
Published November 16th 2009 by FT Press (first published November 13th 2009)
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Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Busi ...more
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