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Branding for Nonprofits

3.59 of 5 stars 3.59  ·  rating details  ·  29 ratings  ·  4 reviews
Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland—a pioneer in the field—helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctinve, clear ...more
Paperback, 208 pages
Published January 1st 2006 by Allworth Press
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Ami Neiberger-Miller
Branding may be a buzzword flung about in nonprofit board rooms, but many fail to realize that it goes far deeper than a snazzy logo or lockstep devotion to a style guide. Rather, a brand is a living and breathing expression of an organization’s mission, identity and heart.

If this all sounds like mumbo-jumbo to you, don’t worry, because in Branding for Nonprofits: Developing Identity with Integrity (2006, New York: Allworth Press), author DK Holland provides a practical how-to guide with real w
anique Halliday
DK Holland is a branding executive with over thirty years experience and it shows. This book is clear, engaging and super informative. A must-read for anyone in the nonprofit sector or otherwise who is interested in learning how branding can radically alter the efficacy of our work.
An excellent resource for nonprofits and the designers that serve them. A must read.

See my longer review here:
Succinct summary of the issues around branding for nonprofits. Good website examples and case studies. Some of the text is kind of light--hard on the eyes.
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