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Tested Advertising Methods
by
John Caples,
Fred Hahn
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
Paperback, 320 pages
Published
June 1st 1998
by Prentice Hall
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This is a book that you really have to read a few times to get it into your head, because there are so much info, so many details that can be hard to grasp, so i will have to read it more times.
The book has a lot of information about headlines and how to use head lines in advertising and also how headlines have been used before by the masters of advertising.
There are also written about the great importance of testing your ads, and how important it is to put enthusiasm int...more
The book has a lot of information about headlines and how to use head lines in advertising and also how headlines have been used before by the masters of advertising.
There are also written about the great importance of testing your ads, and how important it is to put enthusiasm int...more
Modern guides to advertising copywriting tend to be prettied-up regurgitations of this no-nonsense masterpiece. And many of those still miss Caples' core message:
"There is only one justification for advertising: Sales! Sales! Sales!"
Anyone writing ads needs to absorb this book. Advertising mediums may change, but Caples' observations about effective messages are evergreen.
"There is only one justification for advertising: Sales! Sales! Sales!"
Anyone writing ads needs to absorb this book. Advertising mediums may change, but Caples' observations about effective messages are evergreen.
The definitive reference guide for tested copyrighting. Recommended by David Ogilvy himself - the father of copyright testing.
A book on copywriting and obtaining results that is as relevant as ever.
MUST READ for anyone doing ad copywriting.
This book is a timeless classic by a true professional and has greatly enhanced my writing skill. I now am able to write a message that is concise, riveting, and interesting.
If you want to be an effective writer and have a blast doing it, learn these skills. Your message will be heard by many more people!
~Aaron Mangal
Chief Love Generation Officer
http://www.yearoflove.org
This book is a timeless classic by a true professional and has greatly enhanced my writing skill. I now am able to write a message that is concise, riveting, and interesting.
If you want to be an effective writer and have a blast doing it, learn these skills. Your message will be heard by many more people!
~Aaron Mangal
Chief Love Generation Officer
http://www.yearoflove.org
Angela
rated it
Recommends it for:
business owners, self-publishing authors
Shelves:
650s-management-and-business
Concise how-to, logical reasoning why to do it, and plenty of examples on how it's done.
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