An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
The E-Myth (Entrepreneurial Myth) is that businesses are started by entrepreneurs...more
The 268 pages dedicated to this text could have been cut to 60 and the book would have been better for it. As it is, prepare to skim.
The author's habit of inventing characters that compliment him on his own ideas is a recurring and increasingly annoying technique. He also compliments his invented characters for their eloquence and drops repeated advertisements for his own company in the text. Classy.
Successful companies don’t actually sell the products that they make. They fulfill an emotional need of their clients. For instanc...more
It's actually pretty amazing. I'm betting I'll never start my own business, because the things I do tend to be less-marketable services and commodities. Reading, doing laundry, watching Buffy the Vampire Slayer... Don't think you get paid for any of...more
“The difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them...more
1) Most people get into business (ministry?) because they like doing something and wish they could do it for themselves. Naively, they think they'll have more...more
Well, not on mine.
While I agree that standardization of processes can go long way, the McDonald's of the world already exist. Trying to create another one, is as likely as to aiming to be the next Facebook.
The way I work in the corporate world, and the way I see myself working in an enterprise of my own, isn't factory work, follow the manual and nothing but the manual, don't think just execute bogus.
We're human working for humans, everyo...more
In this classic, Gerber highlights the three functions in a business: the Entrepreneur, the Manager, and the Technician. Self-employed people stay on the Technician-level and thus limit themselves.
He then moves onto the three stages of business growth, Infancy, Adolescence, and Maturity and shows how the role of the functions change as you grow.
Finally he outlines a Business Development Program, a practical Turn-Key system for putting his ideas i...more
The overall message of this book is for small business owners to have systems and processes in place for their business. The main model that Michael Gerber uses is the franchise model that ensures that companies like McDonald’s can operate anywhere in the country and still...more
"The E-Myth Revisited" starts by debunking the idea that a specialist, a technician in a field, cannot simply and successfully become independent. The common mistake of the technician is the false belief that a business only needs a technician to...more
Work on your business, not in it.
A company is supposed to grow and it will not grow if you only care about the technical work
Build the company as a set of systems that could be copied for repeatable success.
Clearly define and document every role and have an insight in every one
Your customers perceived need is more important than their actual need.
Experiment to make your systems better.
Measure everything so you know if what you are doing is working
The Entrepreneur, the Technician, the Manager.
The true product of a business isn't what it sells but how it sells it.
The Entrepreneur asks, "Where is the opportunity?"
Tom Watson, IBM: "Every day is devoted to business development, not doing business."
Mr. Watson had a clear picture of what IBM would look like in the future and began to act like it...more
The first half especially was terrific. It helped me to conceptualize how much effort I was putting into my three business owner "characters": the technician, the manager, and the entrepreneur.
The second half was also good and gave me lots of great ideas for creating processes for my business. But it may be a little over the top for some - if you take him literally you'd be planning out a p...more
Another big part of the book focuses on systems, not talent, as the key to creating a bus...more
Systems thinking is definitely the way to go. While reading this book I was also avidly watch the shark tank on youtube and I must say it was a great complement seeing all the E-Myth and E-Principle...more
The E-Myth (Entrepreneurial Myth) is that businesses are started by entrepreneurs seeking profit. In actuality, businesses are started by technicians (employees) who convince themselves that they could be...more