The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber
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Successful companies don’t actually sell the products that they make. They fulfill an emotional need of their clients. For i...more
Gerber sets out to answer four questions:
- Why do more than 80 percent of small businesses fail within the first five ...more
Small business owners will find this book truly confronting...it basically says don't work 'in' your business, work 'on' your business. Which means don't just be a technician in your business (the employee's role), but also be the manager (the strategic overview person) and the entrepreneur (the growth oriented risk taker).
The Lesson: You need to balance all three persons within yourself.
The Truth: on average small business owners spend 90% of their time be...more
The 268 pages dedicated to this text could have been cut to 60 and the book would have been better for it. As it is, prepare to skim.
The author's habit of inventing characters that compliment him on his own ideas is a recurring and increasingly annoying technique. He also compliments his invented characters for their eloquence and drops repeated advertisements for his own company in the text. Classy.
I rate it G for lack of tommy guns, dead corpses, and swords that have names.

















