The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
The E-Myth (Entrepreneurial Myth) is that businesses are started by entrepreneurs...more
Successful companies don’t actually sell the products that they make. They fulfill an emotional need of their clients. For instanc...more
Well, not on mine.
While I agree that standardization of processes can go long way, the McDonald's of the world already exist. Trying to create another one, is as likely as to aiming to be the next Facebook.
The way I work in the corporate world, and the way I see myself working in an enterprise of my own, isn't factory work, follow the manual and nothing but the manual, don't think just execute bogus.
We're human working for humans, everyo...more
“The difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them...more
It's actually pretty amazing. I'm betting I'll never start my own business, because the things I do tend to be less-marketable services and commodities. Reading, doing laundry, watching Buffy the Vampire Slayer... Don't think you get paid for any of...more
The 268 pages dedicated to this text could have been cut to 60 and the book would have been better for it. As it is, prepare to skim.
The author's habit of inventing characters that compliment him on his own ideas is a recurring and increasingly annoying technique. He also compliments his invented characters for their eloquence and drops repeated advertisements for his own company in the text. Classy.
"The E-Myth Revisited" starts by debunking the idea that a specialist, a technician in a field, cannot simply and successfully become independent. The common mistake of the technician is the false belief that a business only needs a technician to...more
By: Michael E Gerber
Heard: October 2009
Reviewed: November 2009
In the E-Myth Revisited Gerber starts by explaining how many small businesses get started: A result of an “Entrepreneurial Seizure”. An Entrepreneurial Seizure is when a technician is annoyed by his present job and feels that they could do better by starting their own company where they would work “for themselves” doing the same type of work they now do...more
The Entrepreneurial Myth is that entrepreneurs start businesses, but in fact most are not started by entrepreneurs. People may be momentarily entrepreneurial, but most businesses are started by technicians.
Why most businesses fail is the Fatal Assumpti...more
1) Most people get into business (ministry?) because they like doing something and wish they could do it for themselves. Naively, they think they'll have more...more
His BIG IDEA is that many of the individuals who start business are not entrepreneurs (people h...more
The overall message of this book is for small business owners to have systems and processes in place for their business. The main model that Michael Gerber uses is the franchise model that ensures that companies like McDonald’s can operate anywhere in the country and still...more
I do feel it's necessary to qualify the above praise with a comment on the book's style. The praise is for the content of the book. The content was good enough for me to tolerate the definitely-no...more
It gets zero stars on being well-written. Good lord, this guy needed an editor. Every statement you say is not so impor...more
I was sent this by a business consultant who felt the IT company myself and my partner run is falling into the pitfalls described in this book - and in a way it is. However, I wouldn't say that reading the E-Myth was a eureka moment, which suddenly made me realise what we have to do in order to grow our business (because that is our issue, rather than simply running it).
The format of the book...more
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the l...more
I shouldn't have bothered. The E-Myth is a plodding, self-important, relentlessly pedantic book full of flat cheer and self-serving affirmations. I'm looking forward to hearing why my friends enjoyed...more
"When you hear something, you will forget it. When you see something, you will remember it. But not until you do something, will you understand it." -Chinese Proverb
The Entrepreneur lives in the future, never in the past, rarely in the present.He's happiest when left free to construct images of "what-if" and if-when.
A Small Business is
A place that responds instantly to any action we take.
A place where we can practice implementing ideas in a way that changes lives
A place where we can begin to te...more
Work on your business, not in it.
A company is supposed to grow and it will not grow if you only care about the technical work
Build the company as a set of systems that could be copied for repeatable success.
Clearly define and document every role and have an insight in every one
Your customers perceived need is more important than their actual need.
Experiment to make your systems better.
Measure everything so you know if what you are doing is working