The Mirror Test: Is Your Business Really Breathing?
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Everyone knows the old saying, "If you don't like the message, don't shoot the messenger." Well, in this case, I didn't care for the messenger, but the message was pretty darn good. [In the beginning I found him to possess qualities I generally stay away from and which make it difficult for me to be open; he seemed like a self-centered, arrogant guy to whom the sale was more important th...more
Wow! Great marketing insights from the World's Top Marketing Guru, Kodak's CMO Jeffrey Hayzlett. He is truly a "dream team" marketing leader. Jeff combines good basic marketing insights from his own personal business experiences, plus awesome advice on how to use today's new Social Media platforms like Facebook, Twitter & Linkedin to launch or expand a business. His real life experiences cover small companies to huge corporations, local & global. The author explains how common sense, und...more