Shaping Information: The Rhetoric of Visual Conventions
From charts, texts, and graphs to illustrations, icons, and screens, we live in an information age saturated with visual language. Yet the underlying principles that provide structure for visual language have long eluded scholars of rhetoric, design, and engineering. To function as a language that reliably conveys meaning, visual language must embody codes that normalize i...more
Hardcover, 280 pages
Published November 12th 2003 by Southern Illinois University Press
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Primarily written for designers, this book argues conventions are the key to shaping information. The book claims that although we live in an information age inundated with visual language (e.g. charts, texts, graphs, illustrations, icons, screens) the structure of that language evades scholars of rhetoric, design, engineering, etc. “Although scholars have theorized how visual language develops in social and cultural contexts, these avenues of inquiry remain fragmented across many disciplines. F...more
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