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3.65  ·  Rating Details  ·  63 Ratings  ·  5 Reviews
In 1996, Kara Swisher, then a reporter at "The Washington Post," was granted unprecedented access to one of the hottest and most closely watched companies in the world, America Online, Inc. In "," Swisher has written a book that captures the secrets of how AOL beat the competition and became the world's biggest online company. Swisher also reveals the company's behi ...more
Hardcover, 333 pages
Published June 16th 1998 by Times Books,U.S.
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Joe White
Oct 08, 2014 Joe White rated it really liked it
review 10/8/14 : Kara Swisher Times Business
4 stars - conditionally - strictly a biographical and financial focus.

This book is based on interviews and articles from a significant number of the people responsible for bringing AOL public and continuing to operate it throughout the book's publication in 1999. Opponent personalities are highlighted, as well as 3rd party participants such as congressmen, judges, lawyers, etc.

The value in the text is that it represents a summarized history of
Aug 16, 2007 Kara rated it really liked it
Recommends it for: buffs
I read this book back in college for a tech class, and then read it again once before I went to work for AOL. Kara Swisher has a really good way to delve into the facts and dissect all the different pieces of a story. This book is a bit slow going, as it details the entire history of AOL, back from when it was a start up with 3 employees working in some basement of an office building in Virginia. If you're interested in understanding why AOL rose so fast, started collapsing even faster, and more ...more
Eric Lamb
Provides a nice history of how AOL started and the beginning of the Internet in regards to the old school walled gardens like Prodigy & Compuserve. In terms of "Where we come from" this book is a nice goto for insight.
Feb 19, 2008 Jim rated it really liked it
Shelves: business
"My AOL friends say this book is quite accurate and it
Nov 13, 2009 Ryan rated it liked it  ·  review of another edition
I worked for AOL when a lot of this books history was being made. It's fun to relive some of those old moments and understand the back story that drove many corporate decisions.
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