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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management

3.44 of 5 stars 3.44  ·  rating details  ·  48 ratings  ·  2 reviews
Updated for the Obama age of political campaigning, "Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, Fourth Edition" remains mandatory reading for anyone interested or active in the electoral process--campaign professionals; activists at the local, state, and national levels; and scholars of American politics and communication.

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Paperback, 250 pages
Published June 16th 2010 by Praeger Publishers (first published 1996)
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Joel D
Alright. Third edition is quite dated and it doesn't have much new to offer, esp. outside of the US context.
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