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Inside Steve's Brain
Dagli anni Settanta a oggi Steve Jobs ha rivoluzionato l'informatica, il cinema d'animazione e la musica digitale, riuscendo a trasformare le proprie creazioni - Apple II, Mac, Pixar, iPod, iTunes, iPhone - non solo in campioni di vendite, ma in veri e propri oggetti di culto. Non c'è quindi da stupirsi se molti lo venerano come un dio. Oltre che per le geniali intuizioni,...more
Kindle Edition
Published
(first published January 1st 2008)
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Aug 30, 2008
Tim
rated it
4 of 5 stars
·
review of another edition
Recommends it for:
anyone in business
Shelves:
business
While there's not much new here for someone who's followed Apple for years, Leander does a great job of pulling it all together. This is a book I want to make sure lots of people in my company read. It's a compelling portrait of a man who is, by all accounts, extremely difficult. But he is also a great, recurring genius. Understanding what makes him tick is valuable for anyone in business.
The key takeaway that I want my employees to read the book for is the idea that marketing isn't something yo...more
The key takeaway that I want my employees to read the book for is the idea that marketing isn't something yo...more
Dec 02, 2012
Sheila
rated it
3 of 5 stars
·
review of another edition
Recommends it for:
The Curious, business readers, Apple / Pixar fans
Recommended to Sheila by:
Apple fan, bookworm auntie
I find this book very informative in that it details how a visionary created something great that it distinguishes not only Apple and Pixar from other tech companies, but also Steve Jobs from other CEOs or C-level executives who walked this earth and who can only claim that they run a company. Steve Jobs didn't just run a company, that's plain to see. He produced hit after hit of high-tech consumer products as the author and tech writer Leander Kahney explains in this 9-chapter, almost 300-page,...more
4 likes · like · see review
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Nothing really new here --much of the material is based on already published sources. But still, it's a nice compilation of how Steve Jobs built (and rebuilt) Apple, and some of his interesting ideas about product development and management.
Loved the deet about the Jobs family taking 2 weeks to purchase a washing machine and dryer (got to keep those black turtle necks clean), as they had dinner-time discussions on design, function, and eco-friendliness of the various products.
Also was reminded t...more
Loved the deet about the Jobs family taking 2 weeks to purchase a washing machine and dryer (got to keep those black turtle necks clean), as they had dinner-time discussions on design, function, and eco-friendliness of the various products.
Also was reminded t...more
This part (supposed) biography, part (again supposed) leadership guide, is a hollow metal pitcher. You're duped by the weight of it, thinking that it's full. But there's nothing to be gained no matter how much you try pouring something out. If anything, it's full of itself. It reflects Steve Jobs' image, but that of a distorted one. You see, the negative outweigh the positive so much in this book, that you'd end up wishing you hadn't read it. Firstly, the biography part was too praising. It was...more
5 likes · like · see review
4 to 4.5 stars.
Summary: Steve Jobs has turned his personality traits into a business philosophy. Here is how he does it.
It’s hard to believe that one man revolutionized computers in the 1970s and ‘80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary.
Inside Steve’s Brain cuts throu...more
Summary: Steve Jobs has turned his personality traits into a business philosophy. Here is how he does it.
It’s hard to believe that one man revolutionized computers in the 1970s and ‘80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary.
Inside Steve’s Brain cuts throu...more
Let me surprise you with something.
No wait.
Allow me to do it at the end.
So read on………
From his authorized biography to his Presentation secrets, from his management style to even a book on his famous quotes – I have them all. So it should be of no surprise to you that I read this expanded edition of the book titled ‘Inside Steve’s Brain’ by Wired News editor Leander Kahney.
If it’s about Jobs, the reading it is my job.
But here is surprise number 1.
I happened to find out that there was a bit of...more
No wait.
Allow me to do it at the end.
So read on………
From his authorized biography to his Presentation secrets, from his management style to even a book on his famous quotes – I have them all. So it should be of no surprise to you that I read this expanded edition of the book titled ‘Inside Steve’s Brain’ by Wired News editor Leander Kahney.
If it’s about Jobs, the reading it is my job.
But here is surprise number 1.
I happened to find out that there was a bit of...more
Apesar desse livro ter frequentado, por muito tempo, o top 10 dos Bets-sellers de carreira da revista Você S/A, não pensei que fosse grandes coisas. Ledo engano…
A cabeça de Steve Jobs
O livro tem um foco maior sobre a personalidade de Steve Jobs, pessoa que criou a Apple e imaginou/acompanhou todos os produtos que hoje fazem sucesso em todo o mundo (iPod, iPhone, Apple Store, Mac OS X, etc.), revelando um jeito perfeccionista e elitista de ser. Com certeza Steve Jobs ainda não leu “O Monge e o Ex...more
A cabeça de Steve Jobs
O livro tem um foco maior sobre a personalidade de Steve Jobs, pessoa que criou a Apple e imaginou/acompanhou todos os produtos que hoje fazem sucesso em todo o mundo (iPod, iPhone, Apple Store, Mac OS X, etc.), revelando um jeito perfeccionista e elitista de ser. Com certeza Steve Jobs ainda não leu “O Monge e o Ex...more
Kahney's writing style is a little clunky, and insights were difficult to come by. I read this before Isaacson's book, and was surprised how many of the stories in Kahney's book are reprised in Isaacson's. There was more personal stuff in Isaacson's (naturally, he was given family access and Jobs's blessing), but both rely heavily on early Apple and Macintosh stories. The most obviously reproduced bit was the iMac launch keynote rehearsal where Jobs wanted the lights adjusted just so the iMac wo...more
There have been plenty of books that tell the story of Apple Computers' origins and the early days, and as correctly pointed out by some other reviewers there has been a lot of press about Steve Jobs and Apple over the years. However, I find it useful and interesting to have many of those stories collected in a single book, especially if it mostly deals with Apple's recent resurgence. Steve Jobs, somewhat predictably, does not feature too prominently in this book. This may be surprising consider...more
Affirmation of Rygh's Law: Apple has become the perfect vehicle to realize Jobs' long-held dreams: developing easy-to-use technology for individuals. He's made-and remade-Apple in his own image. "Apple is Steve Jobs with ten thousand lives," Guy Kawasaki, Apple's former chief evangelist, told me. Few corporations are such close mirror images of their founders. "Apple had always reflected the best and worst of Steve's character," said Gil Amelio.
At Apple, the corporate culture trickles down from...more
كتاب دقيق جدًا .. في بداية قراءتي لك لم أتخيّل أنّه يستحق أكثر من ١٠٠ صفحة .. فسيرة شخص لا أظنّها ستحتاج لأكثر من ذلك .. وبعد أن بدأت به علمت أنّ الكتاب لو أراد التوسّع أكثر لفعل .. فالكتاب غزير جدًا ويحمل معلومات دقيقة عن ستيف وعن أبل .. والكيفيّة الدقيقة لما قام به جوبز وكيف استطاع أن يكون علمًا عظيمًا وحقّق هدف حياته عندما قال " أريد إحداث أثرٍ في الكون " .. وهاهو الآن قد أحدث أثرًا عظيمًا كما نرى .. أعجبتني نظرة الكاتب المحايدة، فقد ذكر بعض الأفكار الغريبة التي يقتنع بها ستيف .. الكتاب شيّق...more
At first glance, people would have thought that this book is just about Steve Jobs. The truth is, is that this book is NOT just about Steve perse, but also about the person that runs a tight ship, and being able to run it pretty well. No denying that one can't run away from noting that Steve and Apple are one and the same, but what I do find different is the humanness of the former, and the tenacity of this entity called Apple. Though seemingly polar opposites in their characters, what I do take...more
Uma boa biografia que reflete a impressionante capacidade de inovação deste gênio que definitivamente entrou para a história com seu espírito revolucionário.
Leitura que vale a pena, para perceber que mesmo admirando um ícone, você pode descobrir características dele com as quais você não concorda. E viva a diferença! :)
O ponto mais fraco é a tradução. Esta deixa bastante a desejar.
Leitura que vale a pena, para perceber que mesmo admirando um ícone, você pode descobrir características dele com as quais você não concorda. E viva a diferença! :)
O ponto mais fraco é a tradução. Esta deixa bastante a desejar.
1 like · like · see review
Very weak writing obscures an incredibly interesting (to me) story of Steve Jobs and the way he runs Apple. Firstly, it would be better just to tell the story chronologically; as it is, the author goes back and forth in time and repeats items now and again. Other parts of the story of Apple are omitted, when Jobs was not at the company. And the author has an annoying habit of extracting meaningless "lessons" from Jobs.
More importantly, the writing is limp and weak. It's not detailed enough; for...more
More importantly, the writing is limp and weak. It's not detailed enough; for...more
This is the book to read if you're an Apple / Mac bigot, Apple shareholder, even a Microsoft Windows bigot, software or hardware engineer, someone who likes design, or simply curious about how Silicon Valley really works. It's entertaining, and a light read (no great technical sophistication is required). It completely changed my mind about how I thought about Steve Jobs. Most of what I've read about him in the past is probably the same stuff you've read. But while this book is NOT by an insider...more
The book starts with the failure of the APPLE company, and how Steve jobs entered as CEO and turned everything around. The book tells you how mr.Jobs used to handle his problems and how he turned this company from selling cheap computers in garages to a multimillion dollar company. He fired more than half his employees just so he could save up money to produce a new product. Steve's aim was simplicity. He looked around and saw all the computer giants like Microsoft, Sony and saw how complex thei...more
I really enjoyed this biography of Steve Jobs primarily because I love Jobs as well as virtually everything done at Apple. I gave this biography only four stars because although I found much of this content to be interesting and engaging, I couldn't help but become tired by the repetitiveness in each chapter. In fact, there is an entire paragraph in one of the last chapters that is an identical quote from the Introduction. Aside from that, I enjoyed the content and felt that it was a very fair a...more
The book by Leander Kahney is interesting as it shows how Steve Jobs is unique in the high-tech world. Let me just mention a single example: “But unlike a lot of people in product marketing those days who would go out and do customer testing, asking people what they wanted, Steve didn’t believe in that. He said ‘How can I possibly ask someone what a graphics-based computer ought to be when they have no idea what a graphics-based computer is? No one has ever seen one before’.” …and… “Like Henry F...more
Articolone agiografico. Qualche aneddoto interessante (full disclaimer: biografie di imprenditori viventi non è un genere che frequento, quindi il mio giudizio può essere non equilibrato!)
I have to start with the negative side of the book. It promises in the name that it would be "inside Steve's brain" and would really tell why Steve Jobs behaves as he does, what are his motives and driving forces. Unfortunately this is not what the book really is about. Book really is an entertaining and excellent one, but it doesn't really fulfill it's promise from the name. I expected it to be different than it was, but when I got over the disappointment, I realised there's lot of good in this...more
Steve is, perhaps obviously, Steve Jobs and Kahney's book provides a fascinating and revisionist look at Jobs's management philosophy. The actions taken at Apple after Steve returned to the company in 1996, when Apple was teetering on the edge of failure and their astounding turnaround are detailed in succinct and illuminating fashion. Kahney's revisionist take is that Jobs is not the crazy-ass megalomaniac that rumor has painted him. He's a marketing genius/control freak with the smarts to look...more
لم أتعوّد أن أقرأ كتابا بهذا التوثيق الدقيق، فهو في نهاية كل معلومة يُضيف رقمًا يدل على مصدرها، وفي نهاية الكتاب فصل كامل للمراجع يُمكنك من خلاله
معرفة مصدر كل معلومة بشكل مفصّل
الكتاب رائع، يكشف معلومات جديدة، ويتعمق في شخصية ستيف وطبيعة عمله، حتى يُصبح واضحا للقارئ،
وأظنّ أن أكثر الناس لايعرف حقيقة ستيف وطبيعة عمله الفعلية، فهو ليس بمبرمج، ولا مُصمم، إنه شخص دقيق يمتلك رؤية فنية وجمالية
الترجمة سيئة، وربما تمت الاستعانة ببرنامج ترجمة الكتروني
وهذا سبب الترجمة الحرفية لبعض مصطلحات التقنية التي تحت...more
معرفة مصدر كل معلومة بشكل مفصّل
الكتاب رائع، يكشف معلومات جديدة، ويتعمق في شخصية ستيف وطبيعة عمله، حتى يُصبح واضحا للقارئ،
وأظنّ أن أكثر الناس لايعرف حقيقة ستيف وطبيعة عمله الفعلية، فهو ليس بمبرمج، ولا مُصمم، إنه شخص دقيق يمتلك رؤية فنية وجمالية
الترجمة سيئة، وربما تمت الاستعانة ببرنامج ترجمة الكتروني
وهذا سبب الترجمة الحرفية لبعض مصطلحات التقنية التي تحت...more
To start of I have to say I didn't read this book, I heard it as an audiobook on my iPhone while driving, but I guess this would be a way that Jobs would have preferred it.
The book is written before the passing away of Jobs and therefore one of the big topics in the book, Apple after Jobs is extremely current, but in a way also obsolete. The book tries to tell the history of Apple and Jobs (including Pixar and Next) while trying to add learning points. The learning points makes the book a bit re...more
The book is written before the passing away of Jobs and therefore one of the big topics in the book, Apple after Jobs is extremely current, but in a way also obsolete. The book tries to tell the history of Apple and Jobs (including Pixar and Next) while trying to add learning points. The learning points makes the book a bit re...more
Steve Jobs é um homem fantástico. Sua personalidade e talento infundiram-se na Apple (e na Pixar), tornando a empresa única. Steve não é um geek ou senhor da tecnologia, mas possui um tato muito apurado para liderar a criação de produtos de tecnologia: vejam só os resultados do Mac, iPod e iPhone.
O autor peca em só citar e glorificar Jobs e seus pontos positivos. O co-fundador da Apple possui vários defeitos também, e sua personalidade não seria completa sem eles. Deveria tê-los desenvolvido mai...more
O autor peca em só citar e glorificar Jobs e seus pontos positivos. O co-fundador da Apple possui vários defeitos também, e sua personalidade não seria completa sem eles. Deveria tê-los desenvolvido mai...more
É difícil acreditar que um homem revolucionou os computadores nos anos 1970 e 1980, o cinema de animação e a música digital nos anos 1990. Por outro lado, são lendárias as histórias de seus repentinos acessos de raiva, revelando o verdadeiro Steve Jobs. Então, o que há, realmente, dentro do cérebro de Steve? Segundo Leander Kahney, é um fascinante feixe de contradições.
O autor destila os princípios que guiam Jobs ao lançar produtos arrasadores, ao atrair compradores fanaticamente fiéis e ao admi...more
O autor destila os princípios que guiam Jobs ao lançar produtos arrasadores, ao atrair compradores fanaticamente fiéis e ao admi...more
Steve Jobs, pendiri Apple Inc memang seorang maestro teknologi. Bukan sebagai insinyur atau programmer, Steve Jobs lebih sebagai visioner, motivator dan leader yang betul-betul handal. Ditambah lagi ketekunan dan keuletan dalam hal mendesain produk-produk digital yang elegan.Sebut saja Apple II, Macintosh saat awal era PC. Adalah mesin-mesin komputasi yang elegan (dijamannya). Dan yang paling gres adalah iPhone 4G dan iPad yang fenomenal.
Setelah Steve "ditendang" keluar dari Apple, perusahaan t...more
Setelah Steve "ditendang" keluar dari Apple, perusahaan t...more
steve jobs memang orang hebat.
saya terkesan ketika ia memromosikan ipad: tampil sederhana tapi jelas bahwa presentasi seperti itu butuh persiapan matang dan lama. cocok buat produk yang sempurna disainnya, seperti halnya ipod, dan laptop apple yang saya tahu selama ini.
ternyata betul. dari buku ini ia diperkenalkan sebagai pribadi yang perfeksionis dan hebat sehingga membaca buku ini sosok steven tampil sesempurna produk-produk yang dihasilkan isi kepalanya.
buku ini menambah koleksi buku2 yg dit...more
saya terkesan ketika ia memromosikan ipad: tampil sederhana tapi jelas bahwa presentasi seperti itu butuh persiapan matang dan lama. cocok buat produk yang sempurna disainnya, seperti halnya ipod, dan laptop apple yang saya tahu selama ini.
ternyata betul. dari buku ini ia diperkenalkan sebagai pribadi yang perfeksionis dan hebat sehingga membaca buku ini sosok steven tampil sesempurna produk-produk yang dihasilkan isi kepalanya.
buku ini menambah koleksi buku2 yg dit...more
I made the conversion to MAC two years ago and I've never regretted it. Because of my Apple's role in post-production, the quality of my photography feels vastly improved. I manage much of my music through my
iPOD and iTUNES. Of big time importance, my iMAC does not crash or get infested by all the plagues that had haunted my previous P.C.s.
Thus for me, Inside Steve's Brain was an informative and interesting read. I'm now aware that we live in "the digital lifestyle" era. Apple has been the bi...more
iPOD and iTUNES. Of big time importance, my iMAC does not crash or get infested by all the plagues that had haunted my previous P.C.s.
Thus for me, Inside Steve's Brain was an informative and interesting read. I'm now aware that we live in "the digital lifestyle" era. Apple has been the bi...more
The book i read was inside man the script this is not it because it was close to it. the inside man was about a bank robbery with the four robber in an van dressed in genator suit acting like they are cleaning the bank but really they are robbing the place.
i could make a text to world connection because all the time people rob people in the bank or people.
i gave this book a five star because i liked the movie and i like how the robbers was smart how they dress to trick the people in the bank.
i could make a text to world connection because all the time people rob people in the bank or people.
i gave this book a five star because i liked the movie and i like how the robbers was smart how they dress to trick the people in the bank.
Did you know each and every single detail of the primal iPhone, down to the shade of grey for it's cover and it's size, is decided by Steve Jobs?
Well that and other fun facts will be what you find inside this close look at the man who rules with an iron fist, and also the leader with uncanny vision of what the consumer wants.
Although none of the bios, including this, has ever been authorized by the man himself, I am looking forward to the one he has finally put his stamp on.
Soon!
Well that and other fun facts will be what you find inside this close look at the man who rules with an iron fist, and also the leader with uncanny vision of what the consumer wants.
Although none of the bios, including this, has ever been authorized by the man himself, I am looking forward to the one he has finally put his stamp on.
Soon!
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Leander Kahney is managing editor, formerly a senior reporter at Wired News, the online sister publication of Wired. He is the author of The Cult of Mac , Cult of iPod and Inside Steve's Brain. Kahney is best known for his popular blog, Cult of Mac (The Cult of Mac Blog). As a prominent writer on Apple- and Mac-related topics, Kahney was once theorized (incorrectly) to be the identity of Fake Stev...more
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“Someone started taking notes, Steve said, 'You don't need to takes notes. If it's important, you'll remember it'.”
—
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“Estou procurando um lugar que precise de muitas reformas e consertos, mas que tenha fundações sólidas. Estou disposto a demolir paredes, construir pontes e acender fogueiras. Tenho uma grande experiência, um monte de energia, um pouco dessa coisa de ‘visão’ e não tenho medo de começar do zero. - Steve Jobs”
—
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