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Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now

3.77  ·  Rating Details  ·  166 Ratings  ·  14 Reviews
Wake up, it's revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It's a real-time world now, and if you're not engaged, then you're on your way to marketplace irrelevance.
Hardcover, 244 pages
Published November 2nd 2010 by John Wiley & Sons (first published September 9th 2010)
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Arrica Lee
Jun 08, 2011 Arrica Lee rated it it was amazing
Clearly, undoubtedly the best marketing and social media book I've ever read. When I saw the price tag of Real-TIme Marketing and PR, I wasn't entirely sure whether I should get it or not but now, I can honestly tell you-it's worth every single cent. I might not be applying this knowledge now-as I'm still a student(in Marketing and Communications), I am sure I could make use of these tips in the future. David Meerman Scott and Seth Godin are both geniuses in this line!

When you flipped over the
Soundview Executive Book Summaries
Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now by David Meerman Scott was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2011.


Author David Meerman Scott’s Real-Time Marketing & PR is a title that arrives at just the right time. Many business books attempt to take a snapshot of the state of social media during the period in which the book is wri
Scott Sakamoto
This book is good for those who aren't quite on board with New Media and how it can help your business. It illustrates how "Immediate" new Internet Tools are and how important they are to growing your business.
Daniel Fell
Jul 25, 2011 Daniel Fell rated it liked it
I was given David's book as a speaker gift at a healthcare conference earlier this year where we were both presenting. I didn't have the opportunity to hear him speak at the meeting but wish I had. While the book has a lot of very practical and expected advice, he does a good job of making the case for the importance of real-time thinking in today's marketing mix. I'd recommend the book for any marketing professional - especially those who struggle to convince senior leaders of the importance of ...more
Jul 26, 2010 Nick rated it it was amazing
David Meerman Scott's first book, The New Rules of Marketing and PR, has become the classic in the field of social media. Now David has followed up that and his second book, the World-Wide Rave, with a third, Real-Time Marketing & PR, about how companies need to silence the lawyers, fire the MBAs, and start reacting more quickly to opportunities and threats as they present themselves in real time. David is one of the few social media gurus who really gets it, that it's not about the social m ...more
Feb 16, 2015 Anne rated it liked it
This book came highly recommended and much of the wisdom is solid, if redundant for digital marketing professionals. Unfortunately, I found the author's tone arrogant and self-important which, rather than establishing his expertise, was off-putting. Still, it was a worthwhile read and would have been further improved with the inclusion of examples of smaller businesses. The large corporations the author highlights are instructive but entrepreneurs may struggle to draw meaningful lessons from the ...more
Mar 29, 2014 Nicole rated it liked it
Shelves: 52in52
Seemed very similar to his other books, and told many of the same stories.
Ben Love
Dec 29, 2012 Ben Love rated it liked it
Originally wrote: “I had the pleasure of meeting David at SxSW earlier this year and, surprisingly for someone who lives in marketing, had never read any of his books. So now I’m fixing that.”
Wow… a ‘head screwed on’ view of how marketing and PR: exactly what it says on the cover. I found myself nodding a lot through this, wishing more people in front facing roles knew what DMS is talking about.
An all round sensible, practical read.
Nov 20, 2013 Christy rated it really liked it
Shelves: writing-skills
Launch effective real-time communications to win in today's always-on worldGone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers o
Chris Rea
Just started, but so far well-paced, well-presented and intelligent. Though I must say, it is clear the author is impressed with himself.

Now done! Still a thoguht provoking read that illustrates in impact that social media has had on the PR game. Definately puts a challenge out there to all marketers to be hyper-relevant.
Judith Harlan
Apr 12, 2011 Judith Harlan rated it really liked it
Excellent advice from one of the top leaders in PR and Marketing. This guy is my hero. And he's entertaining, too!
Jan 09, 2011 Andrea rated it really liked it
Great up to the minute advice for marketing and communications.
Luca Conti
Nov 03, 2012 Luca Conti rated it really liked it  ·  review of another edition
come cambiano il marketing e le PR oggi
Mar 01, 2012 Teesha rated it really liked it
Easy to read, loved the examples used.
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Follow David on Twitter: @dmscott

David Meerman Scott's book The New Rules of Marketing & PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules is now a modern business classic. Scott's popular blog and hundreds of speaking engagements around
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