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11th out of 50 books
—
30 voters
The Cluetrain Manifesto
by
Rick Levine,
Christopher Locke, Doc Searls, David Weinberger (Goodreads Author)
This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable law...more
Paperback, 224 pages
Published
January 10th 2001
by Basic Books
(first published June 30th 2000)
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Even though this book was written over 10 years ago, the majority of it is still relevant today. In the 10th Anniversary Edition the authors take the time to evaluate how their work has held up.
One of the great things about this book is how it suggests that the internet is a conversation and that markets are made up of human beings. It is easy to see in today's world how the internet has leveled the playing field between business and the consumer. One example of this is the ability via Twitter f...more
One of the great things about this book is how it suggests that the internet is a conversation and that markets are made up of human beings. It is easy to see in today's world how the internet has leveled the playing field between business and the consumer. One example of this is the ability via Twitter f...more
This 10th anniversary edition contains the original book with new introductions from the authors. In the introductions the authors provide a "where are we now" and reflect on their differing opinions on the success of the Cluetrain message over the last decade. Some are more optimistic than others. The book also has appendices which seem to intended as case studies on the application of the Cluetrain approach but are disappointing and add little to the book.
The main book remains relevant even af...more
The main book remains relevant even af...more
Cluetrain is certainly essential reading for anyone studying new forms of community and business and culture on the web. Sometimes it gets a little caught up in its self-righteousness with a little help from circular reasoning. You can find some sound principles here, but you may have to dig a bit. There are certainly some quotable gems, some of which have become almost cliché in the web-culture literature, like "Markets are conversations." For a book written over ten years ago about the web, Cl...more
Probably one of the quintessential collaborative works of the Internet age. Long before Web 2.0 was a term being used by the mass media, these four men envisioned the future. What makes this 10th anniversary edition so exceptional is the return these authors make to re-examine their original work.
Having read the book I can now count myself as one of the many who say "Cluetrain verbalized a sentiment I've had for many years in a way that just made simple sense." From business to business relation...more
Having read the book I can now count myself as one of the many who say "Cluetrain verbalized a sentiment I've had for many years in a way that just made simple sense." From business to business relation...more
Oh! My! God! I have no idea what the long term impact of this book is going to be on my life as I just finished it. I do have a gut feeling it is going to be very profound. What I can say is that it has already made an impact in the short term in that I redefined my job role because of it. I used to be a Marketing Manager, now I "have and facilitate conversations. It just happens to be through different communication channels."
As a punk and anarchistic who just happened to stumble into the corpo...more
As a punk and anarchistic who just happened to stumble into the corpo...more
Jul 26, 2011
Ron Arden
added it
I finally finished reading this over the Labor Day weekend. I noticed how relevant this book is almost 10 years after its publication. The book and the manifesto itself address how business is changing in the Internet age. Back in the dark ages, before computers and mass media, commerce was done through conversations between people. The village bazaar with its hustle and bustle is where people met, talked, gossiped, spread news and generally got things done. It was chaotic and informal. It was h...more
More than ten years later, this collection of essays has aged well. I read it because I kept seeing references made to it in podcasts and other books. The Cluetrain Manifesto offers good advice for individuals and companies on interacting in a hyperlinked world. They stress really engaging with customers online, being genuine people within an organization rather than nameless, faceless representatives, and communicating real strengths rather than just marketing a concocted position. It was inter...more
An excellent book for understanding the true benefit of the Internet (connection, conversation and relationship building) for businesses. The 10th anniversary edition analyzes many of the points that the authors made in the original edition of the book, adding on to or retracting from their insights based on the evolution of the Internet to this point. It is also interesting to read a book written by four authors alternating chapters. It keeps the mind locked in and focused on which perspective...more
Dec 22, 2010
Jack Repenning
rated it
5 of 5 stars
·
review of another edition
Shelves:
marketing,
professional
Illustrative of just how fast things change, this tenth-anniversary edition may at first strike you as an anachronistic historical oddity, or at best a mile-marker in the rear view mirror: we've moved beyond pull marketing, through blogs, to the fever pitch of Facebook pages and Twitter. But though the bullet train of social marketing flies fast, the Cluetrain of marketing to the needs and interests of (what we now call) the community rolls much more slowly. There's still time to get on board th...more
This book was actually written in 2000, and you can tell that some of the information is dated. However, the core philosophies are quite valid, even today. Namely, that people yearn to hear "real" or "human" voice on the internet - drop the "corporate speak" and marketing lingo, and also drop the attitudes behind them. I found it strangely hard to read - it was like reading a 190 page blog-post. :) Of course, I am used to either straight fiction or more technical books - this was neither: more o...more
A few technocrat rebels & geeks got together and wrote a blog about the changing terrain of business and organizations with the advent of the web. Someone, thought it was a good idea to craft a book out of all this … I certainly don't. A few decent thoughts here but they should have stayed in a blog because the book, in totality, is painfully boring. It's too hostile, too repetitive, poorly states the problem and offers very little toward a solution. Written in 1999, before Blogs, Facebook &...more
Bueno otro que comento de la lista del 2008-2009.
Conseguí este libro gracias a un ofertón que hicieron los de Ediciones Deusto en que lo vendían por 1 céntimo de euro, del que me enteré a través de internet (como debe de ser). El libro recoge una serie de artículos originados a partir de las conversaciones y el trabajo de varios autores, todo ello partiendo de 95 tesis que publicaron con el nombre de Cluetrain manifesto y que podéis encontrar en español aquí. No voy a darle 5 estrellas como hici...more
Conseguí este libro gracias a un ofertón que hicieron los de Ediciones Deusto en que lo vendían por 1 céntimo de euro, del que me enteré a través de internet (como debe de ser). El libro recoge una serie de artículos originados a partir de las conversaciones y el trabajo de varios autores, todo ello partiendo de 95 tesis que publicaron con el nombre de Cluetrain manifesto y que podéis encontrar en español aquí. No voy a darle 5 estrellas como hici...more
A brilliant work. Hard to believe that it was written ten years ago since it applies so well to today. These guys must be prophets!
Tons of amazing insights that are spot on. The authors do have an arrogant tone in their writing which becomes annoying at times, but generally makes the reading more enjoyable.
My biggest problem with this book is that the authors have a flawed view of human nature that invalidates many of their conclusions/solutions. They make great insights about the problems in bu...more
Tons of amazing insights that are spot on. The authors do have an arrogant tone in their writing which becomes annoying at times, but generally makes the reading more enjoyable.
My biggest problem with this book is that the authors have a flawed view of human nature that invalidates many of their conclusions/solutions. They make great insights about the problems in bu...more
Expanding on their website launched in 1999 (actually, expanding on the book published that expanded on the website), the four authors add additional commentary to their original work(s) and review how the Internet has changed business.
There are some good nuggets aboard this train.
First, you have to get past the voices. Oh, the writers are very proud of their voices. They explain how humanity hid its voices for The Corporation. They explain how the Web will free voices - has freed voices - and h...more
There are some good nuggets aboard this train.
First, you have to get past the voices. Oh, the writers are very proud of their voices. They explain how humanity hid its voices for The Corporation. They explain how the Web will free voices - has freed voices - and h...more
I have a love/hate relationship with this book. On one hand I am a believer in the basic messages of the book. Corporations are shells, corporate speak is a joke, people need to be themselves and the web provides a platform to do so on a scale never before available.
On the other hand the writing is arrogant. It comes off as we know better than the world and people who like to use spell-check or make decisions are sheep. The following paragraph I read while on a plane. I wanted to absolutely scr...more
On the other hand the writing is arrogant. It comes off as we know better than the world and people who like to use spell-check or make decisions are sheep. The following paragraph I read while on a plane. I wanted to absolutely scr...more
This book is another one of those suggested by my techie wife who keeps trying to get me to understand the Internet and the Web (what's the difference?). This 'business book' was written about eight years ago and it's basic thesis seems to be that business has been turned upside down by the creation of the Internet (or the Web?), which the four authors claim is a 'plot' that has turned businesses into conversations and has humanized the work place. And Lord help those in the corporate world who...more
The fact that this book was around before Web 2.0 emerged is extraordinary all in itself. If you've read The New Rules of Marketing and PR by David Merriam Scott, then you already will have understood the core concepts of this book. The bottom line is that marketers need to join the conversation, not throw meaningless cliched messages at the world hoping for a positive response and reaction. Be human and use your own voice because, after all, the messages are coming from someone, not something.
The problem w/ updating a book like this w/ new content by the authors 10 years later is that it almost makes reading the original book unnecessary outside of some classroom like exercise. The first half of this new edition of CLUETRAIN basically involves all the authors returning to discuss what they got or wrong on their original manifesto of 10 years ago. So by the time you finish reading that material up front, it's pointless to go back and read the original stuff: they basically tell you th...more
If you never did read it - you really missed some wonderful thinking about the coming changes, and not in any specific "techno-speak" but in a far more accessible manner. Simply asking folks to consider what IS happening and rethink what it means to them, their business, the world and ....
Written in 2001 by 4 amazing thinkers - it would be on the required reading list in my syllabus for a class entitled "WFT happened from 2000 to 2010 and did we understand any of it?"
Written in 2001 by 4 amazing thinkers - it would be on the required reading list in my syllabus for a class entitled "WFT happened from 2000 to 2010 and did we understand any of it?"
This must be the most quotable business book in existence: markets as conversation, internet time, networks subvert hierarchies, the list goes on. It was shocking how relevant all of it more than 10 years after its first publication. I enjoyed the newly written chapters by the main authors (you can skip the commentary in the back).
"Imagine a world where everyone was constantly learning, a world where what you wondered was more interesting than what you knew, and curiosity counted for more than c...more
"Imagine a world where everyone was constantly learning, a world where what you wondered was more interesting than what you knew, and curiosity counted for more than c...more
An oldie but a goodie: A miltant book about markets and marketers and how the Internet will free us all from "spin" and "hype" and truly make the customer king. And what we all need to do about that. This was mandatory reading for me, as someone involved in Web publishing, and while some of its "radical" concepts seem more common sense today, I'm glad I did this bit of catching-up.
About the disrupting nature of the Internet for business, markets are conversations, etc. Rather chaotic book, in fact a collection of papers, but full of interesting perspectives. A book about Web 2.0 and Enterprise 2.0 published in 2000, so even years before these terms were coined. If you're interested in Web 2.0 and Enterprise 2.0, this is a must read.
Nov 06, 2008
xJane
rated it
3 of 5 stars
Recommends it for:
everyone
Recommended to xJane by:
TWiL podcast
This is a must read for anyone in business or in the internet age. Of course, the whole manifesto is available online (I expect nothing less of the authors of this book). The content itself is slightly repetitive. I think this comes from the fact that it's a collaborative effort and each author is telling his own story (and each is very similar) about realizing the value in the internet and what it brings to markets/business. For the generic Manager Of A Business, this repetition probably serves...more
Written energetically, half-jokingly, this book is a eulogy for old business practices and a very loose outline for the new ways of business under the influence of the Internet. I suggest Small Pieces Loosely Joined for a broader, less business-oriented view of the Internet's influence.
Describes the Internet not as another broadcast medium, but as a conversation. This book explains how business and the world are becoming more democratic because of the Internet. It is a little bit "out there" and philosophical, but what do you expect from a "manifesto"?
OK so as it says on the cover ... the end of business as usual ... this is the book that hearalded the explosion of e Commerce and all tht followed. I lie the commendation from Tom Peters best ... "You must... Read It, Inhale it, if it pisses you off . GREAT."
Loved this book when I read it back in 2000. It prophesied the social network as we know it today. The thought that consumers will hold more power than corporations on the Internet was a radical idea then. The future isn't such a surprise anymore, is it?
This book is about how the connectedness of the internet will change the way businesses interact with their markets. Reading it almost ten years after its inception, it seems cliche and obvious, but there are a lot of good insights into the power of online conversation. Much of it is about the importance of sincerity, natural voice, and openness when dealing with customers, since they are more and more able to discuss the bullshit that PR departments sell as communication. As a person not partic...more
This title is a little dated but has many points to make about the Internet and conducting business on the Internet which are still valid, though you may have heard the ideas from other sources that came out after this book was written.
Find average business ideas boring? So do these guys. They'll help you to see the value of the internet and why business will never be the same again, despite what might be conveneint for those who want business to stay "as usual".
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May 04, 2007 12:41pm