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The Great Reset: How the Post-Crash Economy Will Change the Way We Live and Work

3.63  ·  Rating Details ·  496 Ratings  ·  66 Reviews
From Richard Florida, author of the bestselling books The Rise of the Creative Class and Who’s Your City?, comes a book that frames the economic meltdown of 2008–09 not as a crisis but as an opportunity to “reset.” In doing so, he paints a fascinating picture of what our economy, society, and geography will look like—of how we will work and live—in the future.
ebook, 240 pages
Published April 27th 2010 by HarperCollins e-books (first published April 23rd 2010)
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Richard Florida's vision of the future is definitely what I am interested in for my future--high speed rail, walkable communities, less reliance on cars and highways and smaller housing. But it's really just a dream at this point. Florida can't quite bring himself to admit it, but through selected quotes of his colleagues he manages to admit that "the evidence for [being frugal] is 'more like wishful thinking."

Florida's historical analysis of two previous American depressions is interesting, th
John Martin
Dec 28, 2010 John Martin rated it really liked it  ·  review of another edition
I've been meaning to read something by Richard Florida for a while, and finally found a few days to get through this. A light read, but should give most people 5-10 things to take away.

The Great Reset discusses how our current recession can be an opportunity for the country to "reset" itself, much as we did during the depressions of the 1870's and 1930's. During both of those dark periods, the U.S. economy transformed itself, for the better.

Florida discusses ways we can emerge from our current
Andrew Neuendorf
Jun 01, 2011 Andrew Neuendorf rated it really liked it  ·  review of another edition
I am old. I enjoy reading books about the economy now. Whenever I hear the phrase "credit default swap" I drool as if in response to a dinner bell. The Great Reset (by "Creative Class" economist Richard Florida) also comes equipped with historical lessons (the other go-to genre of the aging man). He argues that the 1870's and 1930's, two periods of depression, where also periods of great innovation which fueled eventual economic growth. It was as if, during these depressions, the economy was res ...more
Fairly good summation of the current climate and why some economic negs regions do much better than other areas.
Will Byrnes
Richard Florida covers a lot of turf here, arguing that systemic economic changes happen infrequently, but dramatically, changing not only the technology that supports us, but the geography in which we live our lives. Florida posits that because some natural level of innovation is suppressed by a lack of capital investment during dark economic times, it builds up and and bursts forth once things start to improve.

Florida posits a “Spatial Fix” element to resets, noting mostly the suburbanization
This is a fairly prolific author in the vein of "pop" sociology, urban planning, etc. The work brings to mind books like "Bowling Alone", which I have read but not included on the list, "Clustering America", and the like. The biggest contribution of these books is to translate social science research into accessible terms that are related to current issues. I had heard a lot about this guy, so I decided to try this book, which is popular and short.

The premise is that whenever America has gone th
Aug 02, 2014 Elizabeth rated it really liked it  ·  review of another edition
This review has been hidden because it contains spoilers. To view it, click here.
May 06, 2012 Bob rated it really liked it  ·  review of another edition
Shelves: society
The premise is that periodic depressions or economic crisisses (which he calls great resets) mark great transitions in society. He identifies the Long Depressions starting in 1873 as the first great reset, the Great Depression of the 1930s as the second great reset, and our current situation as the third great reset.

The first great reset marked the transition from an agricultural, mostly rural society to an industrial society with much of the population clustered in big manufacturing centers suc
Oct 28, 2010 Kyle rated it really liked it  ·  review of another edition
Richard Florida gives an excellent examination of how the current economic situation we find ourselves in compares with two other economic calamities: The Long Recession of the 1870s and the Great Depression of the 1930s. Florida accurately assesses that this is in league with those moments, and that the changes that come from it will change our lives dramatically. It is a very quick, well-written and lively book that many will find interesting even if one is primarily a fiction reader.

The fruit
Paul Signorelli
Apr 21, 2011 Paul Signorelli rated it really liked it  ·  review of another edition
Shelves: economics, cities
Richard Florida, whose books including "The Rise of the Creative Class" consistently document what he believes to be the growing influence of that class, returns in his latest work with a recession-era manifesto suggesting ways we can work together to foster that class and engage in a major reset of how we work and prosper. “We are living through an even more powerful and fundamental economic shift, from an industrial system to an economy that is increasingly powered by knowledge, creativity, an ...more
Florida’s The Great Reset is a terrific Sense of Place book: It explains in an urbanist’s economic language why life as we know it is changing, and how that can be a good thing looking forward — so come on people, let’s make it happen!

The current events of the day largely swirl around us steeped in negativity, further gloom-and-doomed by political polarity and ideology hopelessly stalled at its extremes. Thus I wanted to read a book backed by credible research which would help me better understa
Florida's general point was just so banal, that it made the book pointless: economies and societies adjust to new economic realities. Anyone who with a bit of sense and a little history understands What irked me further was his attempt to rewrite the economic history of the last 150 years as a product of "great resets", his own unnecessary term for economic adjustment. Florida cherry picks history, completely foregoing any true consideration of the Industrial Revolution or macroeconomic factors. ...more
This review has been hidden because it contains spoilers. To view it, click here.
Aug 24, 2011 William rated it really liked it  ·  review of another edition
Using the backdrop of the Long Depression (1870s) and the Great Depression (1930s) and their aftermaths, Richard Florida looks at today's social - economic crisis and what is likely to drive life after the Great Recession.

In a book that is reader friendly, easy to read, yet well documented, Florida examines the post Long Depression and Great Depression periods and what social and economic changes those periods created. Florida call these periods "Resets." Seeing today's Great Recession as yet a
Jan 29, 2011 Karin rated it really liked it  ·  review of another edition
Shelves: business
Florida is a great researcher, analyst, and writer. Although personally I am not on the same page politically, I enjoyed this book and found it thought-provoking. Part I details historical resets in our nation's history and how they compare to the most current economic crisis. I am bored when reading historical background but I found this incredibly interesting. The chapters on innovation and the progressive decades detailed where we started and ended with the reminder that a skilled and talente ...more
3.5 stars
Phew, this was my wake up in the middle of the night and read to try and get back to sleep book. So, this wasn't an easy book to get through, but it had some interesting ideas. It describes historically what it calls "Resets", the first taking place in the 1870s, and the second in the 1930. Finally, the "Great Reset" is what they call today's condition. The author doesn't think that resets are necessarily bad; in fact, they cause us to move forward, because they are only survived by inn
Derrick Trimble
Anybody familiar with Richard Florida's books will realize that his works are a mixture of "as is" facts and "what ifs" propositions. The Great Reset lays a historical foundation on Santayana's history maxim of repeating history. He describes historical resets of the 19th and 20th with the similar results as the the 2006 crash. The history lesson was insightful.

I picked up The Great Reset in the hope that I would uncover insights into how the Creative Class might flourish in the rebuild. Most o
Oct 19, 2015 Joan rated it really liked it  ·  review of another edition
Una obra imprescindible per a entendre cap on camina la societat post-crisi. Tota una sèrie de forces estan transformant de forma molt significativa les nostres formes de viure, de treballar i de consumir. Ens trobem davant una economia on les activitats creatives i de serveis són cada vegada més importants, on la formació i la innovació són els vertaders motors del creixement econòmic. Aquestes activitats estan transformant per complet el nostre mode de vida, extingint el model socioeconòmic ci ...more
Lianne Burwell
Jul 13, 2011 Lianne Burwell rated it really liked it  ·  review of another edition
Shelves: non-fiction, library
This was an interesting book to read. The comparison of today's issues to two previous 'resets' was quite convincing. I knew of the Great Depression (who doesn't?) and how things changed, but I'd never heard of the earlier 'reset' he talked about.

As a Canadian, I've been less affected by the world financial problems (he talks at one point how no Canadian banks failed, and housing prices never had more than a slight dip since the 2008 crisis), but we cannot avoid being affected by what happens to
Jan 23, 2012 S'hi rated it really liked it  ·  review of another edition
Really interesting, even though I don't agree with all the conclusions he reaches. Well researched, and lots to contemplate and consider about how we deal with each other. However, I would caution the assumption that we only have the technology route to follow in a particular direction. There are still many more simple technologies which are available at far less cost, which communities can enrich their lives without the huge overheads and expenses of corporate expectation. I suggest people also ...more
Aug 21, 2010 Peter rated it really liked it  ·  review of another edition
Richard Florida, teaches at the Rotman School of Business in Toronto Canada and is one of the leading thinkers about innovation, geography and where economic prosperity will exist in the years ahead as well discussing those who will propel it. Having nearly finished this book I find it loaded (overloaded) with statistics but that doesn't take away from Florida's point that we need to update our thinking in any number of ways from education, infrastructure and how we perceive what is possible for ...more
Jun 30, 2010 Anna rated it liked it  ·  review of another edition
Shelves: audio
Do you wonder about the future structure of the U.S. economy? What will happen to Detroit now that it has lost much of its manufacturing base or to Phoenix with its stunning drop in home prices? Richard Florida examines how both the economy and community were reset after the depressions of the 1870s and the 1930s and what must happen to the structure of the current economy in order to begin growing again. He argues that we must increase the value of service jobs, recognize the importance of the ...more
Mar 14, 2011 Collin rated it liked it  ·  review of another edition
This book was very timely for me being a young (wanna be) professional. The book discusses our post-crash economy and what we need to do to rebound. Florida gives a brief history of how the economy was able to reset after previous crashes, recessions, and depressions. He proceeds to advocate for less focus on real estate, spending, and manufacturing or the old economy and focus more on the new economy. The new economy being technology, education,and entrepreneurship. The book is a enjoyable and ...more
Joel Nathanael
Reset is the quickest read yet from Florida. If you've read his other books, you already know his primary themes. This book is mostly an added history lesson. That history is the best portion of this book, as he explains how we arrived where we are. He covers the immense innovation and productivity that can emerge from depressions. Innovation always continues, it just manifests in a burst of implementation when capital stocks recover. He also explores the ways in which the suburban, individual h ...more
Chris Aylott
Florida makes a case for why our current economic problems are similar to the Long Depression of 1873, and draws a connection between housing busts in 1873, 1929, and today. He's got a convincing theory that what we're seeing is a long-term restructuring of the economy, one that will ultimately be reflected by a "spatial fix" in which people start moving to where they have the most opportunity.

All this makes sense, though I wonder if he's being a little too utopian. Florida has visions of vast i
In the last two centuries there has been two other 'resets.' One was in the latter part of the 19th century, which had very frighenting root causes as the current economic crisis. The second was the Great Depression. The first reset was followed by the industrial expansion at the turn of the 20th century. WWII and the economic boom of the 50's and 60's followed the Great Depression. The latter lead to suburbanisation. What will the current reset lead to?

Richard Florida argues for a revamped educ
Ko Matsuo
Aug 15, 2014 Ko Matsuo rated it really liked it  ·  review of another edition
Urbanist visionary Richard Florida paints a picture of key societal building blocks that will likely define us tomorrow, just as recessions in the 1870's and 1930's laid the infrastructure, manufacturing, suburbanization, and education foundations that define us today.

Florida's future is based on educating and building the creative class, as well as providing infrastructure that increases the velocity of moving people and ideas. His message is focused at the shortsightedness of bailing out old e
Frederic De meyer
Loads of facts and some interesting thoughts, but nothing that could not have been written in a long article...

The 'third reset' we currently experience according to Richard Florida is a thought (or an opinion?) that I can certainly adhere to (though didn't need Florida for this), but in depicting the world after this third reset I couldn't help but thinking that Florida is prone to loads of linear assumptions and only uses a very select amount of observations to build his theory on...

No doubt
Nothing terribly original, just a review of where we are. Young people want the inevitable next version of the economy and are ready for it. Old people are not and it is very painful for them to lose the world as they wanted it to be. And the real danger, seemingly inescapable, is older people who control the government being willing to destroy the economy for that last fingernail grasp on things as they were.
Dec 21, 2010 Catherine rated it really liked it  ·  review of another edition
I find it amazing a Canadian author recognizes that Phoenix (USA's 5th largest city) is suffering second behind Detroit in the economic downturn, mostly from the housing bubble burst.

Inspiringly, the movers and shakers who create change, may also realize it is up to us to help each other out of this quagmire bog the economy has stuck us in. Don't just "let" things happen to you. Do something about them!
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Richard Florida (born 1957 in Newark, New Jersey) is an American urban studies theorist.
Richard Florida's focus is on social and economic theory. He is currently a professor and head of the Martin Prosperity Institute at the Rotman School of Management, at the University of Toronto. He also heads a private consulting firm, the Creative Class Group.
Prof. Florida received a PhD from Columbia Univers
More about Richard Florida...

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“Too much of what led up to the crisis in the old bubble days—the conspicuous consumption, the latter-day Gatsbyism—was fueled by a need to fill a huge emotional and psychological void left by the absence of meaningful work. When people cease to find meaning in work, when work is boring, alienating, and dehumanizing, the only option becomes the urge to consume—to buy happiness off the shelf, a phenomenon we now know cannot suffice in the long term.” 0 likes
“Who can ever forget George W. Bush, in the days and weeks after the terrorist attack of September 11, 2001, exhorting people not to be afraid, to get out and do the right thing, the patriotic thing, the one thing that could get the economy moving forward again: start shopping.” 0 likes
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