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Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business
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Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business

3.87 of 5 stars 3.87  ·  rating details  ·  1,242 ratings  ·  87 reviews
How to create bold content that packs a punch for blogs, podcasts, websites and webinars to establish credibility and build a loyal customer base! Content rules shows how you can create compelling content that people want to consume and which speaks to their needs or wants or desires.
Hardcover, 282 pages
Published December 7th 2010 by John Wiley & Sons (first published January 11th 2010)
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(showing 1-30 of 2,998)
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Paul DeBusschere
I gave this book three stars because it has useful information in it about managing a content-based marketing effort, but it fell somewhat short on depth. By the end of the book, I had the feeling it could have been about seventy pages shorter, as the authors were down to repeating ideas over and over (Ideas You Can Steal in each case example). The authors tripped up by stating some rather pedantic rules about words people shouldn't use (like, "leverage." Really?) and fell into using some of the ...more
Sep 29, 2010 C.C. rated it 5 of 5 stars  ·  (Review from the author)
I wrote it, so I'm a bit biased, but I like it and can't wait for others to get a chance to read it!
When I picked this up, I knew I was not the intended audience, but I wanted to know "how to create killer podcasts, webinars (and More)." However, the book is way too far out into the land of "hey brick-and-mortar business person! Try this technology! It's neato!" to provide me any useful advice. Ex. How to make killer webinars? Get webinar software, get a really good speaker, plan a topic, invite people, answer questions, make sure it doesn't get screwed up. Yeah, thanks.
Chris Giovagnoni
A great "how to" and a must read for social media managers. It makes my Top Five must read social media books.
Anabelle Bernard Fournier
As a web content writer, I can’t pass up a book that promises to help produce killer content for the Web. Thanks to my Kindle, I was able to buy the book and start reading it within seconds. Even though it took me a while to finish it (moving oblige), I’m really glad I did.

I loved one of the foundational premises of the book: “marketing can learn a lot from the art and style of storytelling (literature) and the fundamentals and science of good reporting (journalism)” (loc 314). This is a book af
Very basic. Definitely fine for someone who is delving into social media for the first time.

I think it lost me as soon as it brought in drawings of robots doing various things. I understand that this was supposed to help you remember key ideas, but I found myself irritated by them. And then they were never brought back in the rest of the book. If you are going to introduce a visual element like that, you should at least carry it through.

One of the points the book made over and over was to avoid
If you're pretty familiar with content creation, this book will mainly be a review, but it contains great reminders even for the seasoned content creators, such as asking, from your customers' point of view, "What's in it for me?" every time you create something, and if you don't have a good answer to that question, you might want to go back to the drawing board.

There are also a few helpful lists that are great for generating new ideas for content creation, from eBooks to podcasts. Example: I'd
Gradon Tripp
The best, most concrete book on social media tactics I've read yet.
Overall this was an interesting book. There were some useful bits, although I don't think the subtitle is accurate. I didn't feel like the book taught me how to do anything. The content rules concept was great, I loved the point about how content is what motivates purchases, trust, and engagement (not design) and how this should be the primary marketing tool we consider.

I agreed with all of part one, found myself going "uh huh uh huh" along with the authors. After a while I realized I was agreei
Mike Maginot
I like word play. The title, Content Rules, refers more to the influence your content engenders than it does to any sort of principles you should apply to its creation. The authors provide guidelines for getting the maximum mileage from the content that you, or your organization, generate, but not a fool proof formula for marketing success. What you get here are helpful hints, tips, and case studies.

The authors are advocates of reimagining, taking ideas that you might use in a blog and repositio
Dave Fleet
Content Rules is a great read for anyone looking to brush up on how to develop effective content that delivers results.

The proportion of Content Rules that will be useful to you depends on your knowledge level. The book is divided into three parts; the first covers the absolute basics; the second goes into more depth on specific elements; the final section covers case studies. If you have a reasonable handle on content strategy, you will be able to skip to the second section; meanwhile, even if
Apr 15, 2012 Don added it
This book is packed with great tips and sound principles for content marketers. It goes lightly into the details of how we got here, and heavy on the what to do about it. It describes how marketing has changed due to changes in consumer behavior and does so in a very conversational, easy to read format.

Well done!
Paul Mirek
Handley and Chapman's broad overview of content strategy has stagnated some in the five years since it's been published, but it remains a useful guide to the step-by-step processes necessary for creating engaging results.

Most will be able to skip past the first half of the book, which largely consists of curated comments from other experts about the value of investing in content marketing. Today businesses seem much more ready to employ these strategies (at least in the B2B arena where I have t
Missy Reid
This is a helpful guide for general purposes with many examples of how a broad range of brands have applied the prescribed strategies in ways that make sense for them. The conclusion has a handy checklist that will be especially beneficial for inexperienced bloggers. I still have a few unanswered questions about best practices for developing a corporate blog plan that focuses on building trust agents and thought leadership. Considering that the connected consumer is cynical about corporate-spons ...more
Josh Steimle
If you're a content marketer, it's a five star. If you're in any area of marketing it's a five star. I mark it as three star because only Tolstoy and McCullough gets five stars from me, and I only give four stars to books that are relevant to almost everyone. So I'm saying don't let my three star rating make you think this isn't a great book, it is if content marketing is something you need to dive into. Combine this with Epic Content Marketing and Content Chemistry for the ultimate content mark ...more
Daniel Taylor
Online, people trust people they can talk to as another human being. Conversation is king. Content is how you start conversations.

Content Rules is divided into three parts. The first covers the rules of producing content. Part two provides the hammer-and-nails practical section. The third part is a collection of success stories: businesses who use content as a core element of their online strategy.

The section on rules asks you to consider who you want to attract with your content. Answering that
David H Deans
The forward of this book states that "Marketing is about creating great content" - but that the art and science of producing that superior material has been a mystery to many. David Meerman Scott, the author of the book's forward section, suggests that the answer to the question "what exactly, should I do?" is to tell stories. Granted, that's one important aspect of a forward-looking plan of action.

However, perhaps it's essential to fully understand why most businesses tend to create poor conten
Jelle Annaars
I was a little disappointed in the depth of the material. Then again, I'm a professional content creator and this is more of a '101' type book. (Also, bear in mind that this was written 3 years ago, an eternity in internet years — and the general knowledge grade of content marketing has matured a lot.) If you're just starting out marketing with content, it remains a great place to start.

(Don't take the 'Words Not To Use' section too seriously.)
Kniha zabývající se pravidly, jak vytvořit poutavý a zajímavý obsah, který pomůže jakémukoliv obchodníkovi (nebo i jiné osobě či společnosti) zviditelnit a prosadit se v záplavě internetu tak, aby to zvýšilo jeho obchody.
Upřímně - myslím si, že příručka podobného typu by se dala napsat i lepším způsobem, ale je pravda, že pár zajímavých myšlenek a rad je v textu obsaženo.
Mari Rydings
I cut my teeth in the print publishing world and am now navigating the constantly-changing world of the Digital Age. From its practical, "put-into-play right now" ideas to its real world examples, this book offers a common sense approach to marketing. The conversational tone makes this an entertaining yet accessible read. My brain is swirling with ways to reimagine existing content (versus simply recycling it), generate new content that bursts with personality and create a sustainable marketing ...more
I would start my review by saying that this book is good. It's a good overview of a lot of content marketing concepts. Like with most things in life, the items in this book are more easily said (or written about, as is the case here), than done. Not saying that this book isn't helpful -- it really is! It's just that it's not going to do your work for you. However, what this book will do is give you the confidence to go forth and do the work yourself.

Which is a definitely a good and helpful thing
Mahmoud Khoder
Just finished reading Content Rules, before starting any blog any YouTube channel any website this book will teach you what's involved to be successful, it's all about knowing who you are and who are you targeting, what keeps your customers up at night, write about how you can help your customers don't go in through the idea of sell sell sell, get in by the idea of serve, help, deliver value, then there after you will start earning sales naturally :) buy it read it apply the rules you win ;)
Some decent advice here on the importance of planning and repurposing communications materials, but it seems geared more for managers than content creators. The book does offer a good grounding on different communications vehicles and basic approaches to storytelling. But anyone doing this for their job will likely already be familiar with what they're sharing.

The authors are a bit social media–utopian for my tastes, and they're also big on hype-y title and Buzzfeed-esque listicle strategies, w
Eliabeth Hawthorne
I've gone through about 50 of those colored tabs marking important websites to look at, materials for our content style guide, and useful tips. Even though only one chapter is dedicated to B2B, this is probably the best business writing book I've ever read.
Angela Hursh
Every marketer can learn something from this book, which covers the basics in a simple and encouraging way and gives real life examples of success to inspire.
A good overview for those who write content, an especially good read for those first jumping in.
Quick read, something/tools for everyone and every size organization. Very good content and examples that reader can implement immediately. Here's a few - can your audience access the content you create from mobile platform? You've got about 8 seconds to engage someone before they click away. Create your own distinct voice and have some fun doing it. I found the chapter "If Webinars Are Awesome Marketing Tools" to be packed with helpful lists of information and pointers.

Another resource referenc
David Wilson
Good starter info for those looking to get involved with content marketing.
Really basic practical and tactical information presented in a clear and concise way. To be honest, even if you know this stuff, you often forget to do *everything* you could possibly do.

Very useful as a reminder, and provides a lot of step by step information.

I do also appreciate the extensive use of examples employed - really helped to bring things to light. There are also times when the authors point out those who go against the recommendations they are making to success. They do a great job
Decent read. I expected it to be much worse.
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Welcome to our company (BP Holdings)- Wordpress 1 5 Jun 18, 2013 11:34PM  
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  • The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
  • Inbound Marketing: Get Found Using Google, Social Media, and Blogs
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  • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
  • Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
  • Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
  • Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
  • Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
  • Content Strategy for the Web
  • What the Plus! Google+ for the Rest of Us
  • The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web
  • Letting Go of the Words: Writing Web Content that Works
  • Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
Ann Handley is the author of Everybody Writes (Wiley 2014), co-author of Content Rules (Wiley 2011), a speaker, and the world's first Chief Content Officer. More at
More about Ann Handley...
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content The Elements of Content: A Field Guide to Creating Content for Businesses, Brands, Marketers, Writers, Web Strategists, and the Generally Hapless Dijital çağda içerik yönetiminin kuralları Marketing Simplified: How to Create and Execute a Killer Marketing Strategy That's a Success Every Time The Scrappy Marketing Handbook

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“Today, I see my business as a content marketing company. In other words, my entire goal is to give more valuable, helpful, and remarkable content to consumers than anyone else in my field, which will in turn lead to more sales.” 0 likes
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