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Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business
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Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business

3.89  ·  Rating Details ·  1,937 Ratings  ·  104 Reviews
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your ...more
Hardcover, 282 pages
Published December 7th 2010 by John Wiley & Sons (first published January 11th 2010)
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Paul DeBusschere
Feb 14, 2012 Paul DeBusschere rated it liked it
I gave this book three stars because it has useful information in it about managing a content-based marketing effort, but it fell somewhat short on depth. By the end of the book, I had the feeling it could have been about seventy pages shorter, as the authors were down to repeating ideas over and over (Ideas You Can Steal in each case example). The authors tripped up by stating some rather pedantic rules about words people shouldn't use (like, "leverage." Really?) and fell into using some of the ...more
Sep 29, 2010 C.C. rated it it was amazing  ·  (Review from the author)
I wrote it, so I'm a bit biased, but I like it and can't wait for others to get a chance to read it!
Jul 14, 2011 Cara rated it it was ok
Shelves: business
When I picked this up, I knew I was not the intended audience, but I wanted to know "how to create killer podcasts, webinars (and More)." However, the book is way too far out into the land of "hey brick-and-mortar business person! Try this technology! It's neato!" to provide me any useful advice. Ex. How to make killer webinars? Get webinar software, get a really good speaker, plan a topic, invite people, answer questions, make sure it doesn't get screwed up. Yeah, thanks.
Chris Giovagnoni
May 19, 2011 Chris Giovagnoni rated it it was amazing
A great "how to" and a must read for social media managers. It makes my Top Five must read social media books.
Gradon Tripp
Feb 05, 2011 Gradon Tripp rated it it was amazing
The best, most concrete book on social media tactics I've read yet.
Anabelle Bernard Fournier
Aug 30, 2011 Anabelle Bernard Fournier rated it really liked it
As a web content writer, I can’t pass up a book that promises to help produce killer content for the Web. Thanks to my Kindle, I was able to buy the book and start reading it within seconds. Even though it took me a while to finish it (moving oblige), I’m really glad I did.

I loved one of the foundational premises of the book: “marketing can learn a lot from the art and style of storytelling (literature) and the fundamentals and science of good reporting (journalism)” (loc 314). This is a book af
Feb 26, 2013 VisforVillains rated it liked it
Shelves: ishtar-s-books
Very basic. Definitely fine for someone who is delving into social media for the first time.

I think it lost me as soon as it brought in drawings of robots doing various things. I understand that this was supposed to help you remember key ideas, but I found myself irritated by them. And then they were never brought back in the rest of the book. If you are going to introduce a visual element like that, you should at least carry it through.

One of the points the book made over and over was to avoid
Apr 10, 2012 Melissa rated it really liked it
Shelves: biz-money-econ
If you're pretty familiar with content creation, this book will mainly be a review, but it contains great reminders even for the seasoned content creators, such as asking, from your customers' point of view, "What's in it for me?" every time you create something, and if you don't have a good answer to that question, you might want to go back to the drawing board.

There are also a few helpful lists that are great for generating new ideas for content creation, from eBooks to podcasts. Example: I'd
Mar 06, 2014 Robyn rated it liked it
Overall this was an interesting book. There were some useful bits, although I don't think the subtitle is accurate. I didn't feel like the book taught me how to do anything. The content rules concept was great, I loved the point about how content is what motivates purchases, trust, and engagement (not design) and how this should be the primary marketing tool we consider.

I agreed with all of part one, found myself going "uh huh uh huh" along with the authors. After a while I realized I was agreei
Dave Fleet
Dec 03, 2011 Dave Fleet rated it really liked it
Content Rules is a great read for anyone looking to brush up on how to develop effective content that delivers results.

The proportion of Content Rules that will be useful to you depends on your knowledge level. The book is divided into three parts; the first covers the absolute basics; the second goes into more depth on specific elements; the final section covers case studies. If you have a reasonable handle on content strategy, you will be able to skip to the second section; meanwhile, even if
Apr 15, 2012 Don added it
This book is packed with great tips and sound principles for content marketers. It goes lightly into the details of how we got here, and heavy on the what to do about it. It describes how marketing has changed due to changes in consumer behavior and does so in a very conversational, easy to read format.

Well done!
Nov 04, 2016 Pavla rated it it was amazing
Skvělá kniha plná inspirativních příkladů a konkrétních rad, jak posílit marketing vaší společnosti (od firmy vyrábějící elektronické součástky přes sportovní klub po místní církev) pomocí obsahu. Podrobně rozebírá jednotlivé možnosti, které má každá firma možnost využít - blog, video, podcast, e-kniha, zpráva, dokument, fotografie... Pro mě byla obrovským motivačním kopnutím, mám popsaných spoustu stran poznámkami, rozpracované myšlenkové mapy a hodlám nápady, které jsem našla na jejích stránká ...more
Derrick Trimble
Sep 26, 2016 Derrick Trimble rated it it was ok
Normally I don't read books with the words "how to" in its title. But somebody recommended this title while we were working on a project. If you are just getting started with an online strategy, this book is slightly above average. Mind you, it is five years old now. Technology, like time, waits for no person.

This book will go on my shelf along with other dust collectors I keep as a "reference."
David H Deans
Jul 19, 2013 David H Deans rated it liked it
The forward of this book states that "Marketing is about creating great content" - but that the art and science of producing that superior material has been a mystery to many. David Meerman Scott, the author of the book's forward section, suggests that the answer to the question "what exactly, should I do?" is to tell stories. Granted, that's one important aspect of a forward-looking plan of action.

However, perhaps it's essential to fully understand why most businesses tend to create poor conten
Daria Steigman
Dec 17, 2015 Daria Steigman rated it it was amazing
The early days of the World Wide Web were so much easier.

Back in the “old days,” having a Web presence meant putting the equivalent of a corporate brochure online. Web site checked off. On to more pressing marketing tasks.

Well, not really— but that was what most companies did.

Now every business has to be a publisher, and every company has to have something to say besides “BUY ME.” Content matters.

Enter Content Rules.

Co-authors Ann Handley and C.C. Chapman have written a bible for savvy entrepren
Paul Mirek
Aug 12, 2015 Paul Mirek rated it really liked it
Shelves: non-fiction, writing
Handley and Chapman's broad overview of content strategy has stagnated some in the five years since it's been published, but it remains a useful guide to the step-by-step processes necessary for creating engaging results.

Most will be able to skip past the first half of the book, which largely consists of curated comments from other experts about the value of investing in content marketing. Today businesses seem much more ready to employ these strategies (at least in the B2B arena where I have t
Aug 26, 2016 Levi rated it really liked it
In my quest to learn everything I can about social media, I read this book on content marketing. The problem with a lot of marketing books, even from big names like Guy Kawasaki, is that they focus too much on mechanics and not enough on theory. The problem with writing a book about the mechanics of an internet tool is that the internet is constantly changing, thus leaving the book in the dust by the time it finally hits shelves.

Thankfully, Handley and her co-author, C. C. Chapman, deftly side-s
September Michaud
Feb 17, 2016 September Michaud rated it really liked it
Shelves: 2016, business
I listened to the audio version of this during my commute. Having already done some PR work, none of this information was new to me but it was a good reintroduction to some things like SEO and the importance of being able to write for different markets.

Because I now do marketing for a small library, I thought I would have to alter the information in this book (really aimed toward profit-seeking businesses) to fit my needs, but that wasn't the case--a couple of libraries were even referenced thro
Daniel Taylor
Online, people trust people they can talk to as another human being. Conversation is king. Content is how you start conversations.

Content Rules is divided into three parts. The first covers the rules of producing content. Part two provides the hammer-and-nails practical section. The third part is a collection of success stories: businesses who use content as a core element of their online strategy.

The section on rules asks you to consider who you want to attract with your content. Answering that
Stan Skrabut
If you are writing for your business, non-profit, or personal site, you need to read Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business*. If you are creating video content, writing a blog, posting on social media, or hosting a podcast, you need to read this book. I consider this a must reading for all the organizations and colleges I have been a part of. Ann Handleyand C.C. Chapman have written ad easy to read y ...more
Alexander Fitzgerald
Feb 09, 2016 Alexander Fitzgerald rated it really liked it
Many people complain that this book is too fraught with basics: I've run an online business for years and I found many tips and ideas that hadn't occurred to me. My ream of notes from the text numbered a 100+ entries. I definitely feel it was worth the investment.

That's not to say it's perfect. The authors really do try to appeal to everyone, which includes many backward-thinking businesses. It puts them in this odd area where they are trying to sound casual but at the same time they can't risk
Missy Reid
Dec 31, 2013 Missy Reid rated it really liked it
This is a helpful guide for general purposes with many examples of how a broad range of brands have applied the prescribed strategies in ways that make sense for them. The conclusion has a handy checklist that will be especially beneficial for inexperienced bloggers. I still have a few unanswered questions about best practices for developing a corporate blog plan that focuses on building trust agents and thought leadership. Considering that the connected consumer is cynical about corporate-spons ...more
Mike Maginot
Mar 05, 2013 Mike Maginot rated it really liked it  ·  review of another edition
I like word play. The title, Content Rules, refers more to the influence your content engenders than it does to any sort of principles you should apply to its creation. The authors provide guidelines for getting the maximum mileage from the content that you, or your organization, generate, but not a fool proof formula for marketing success. What you get here are helpful hints, tips, and case studies.

The authors are advocates of reimagining, taking ideas that you might use in a blog and repositio
Nov 02, 2015 Hope rated it it was amazing
This book answered all of my questions and eliminated all of my excuses. If you have a business, blog or web page that you want to get off of the ground then this is the book for you. I normally do not enjoy non-fiction but I was in desperate need of a boost and this delivered. I actually listened to the audio version of this book every day for about a week.
I learned so much about the content of my blog and my other social media accounts that I know I will purchase this in a paperback. There are
Ilario Gobbi
Sep 06, 2015 Ilario Gobbi rated it really liked it
Una guida piuttosto completa che segue passo dopo passo l'intero processo di creazione di contenuti utili e virali per i propri follower: il libro affronta i ragionamenti da seguire per realizzare video, ebook, white paper, faq, podcast interessanti per la propria nicchia, le tempistiche da seguire per gestire efficacemente un piano editoriale degno di questo nome, cosa produrre che sia davvero in grado di magnetizzare l'attenzione dei propri seguaci.
Informazioni note a chi già opera nel campo d
Oct 30, 2013 James rated it liked it
Shelves: communications, work
Some decent advice here on the importance of planning and repurposing communications materials, but it seems geared more for managers than content creators. The book does offer a good grounding on different communications vehicles and basic approaches to storytelling. But anyone doing this for their job will likely already be familiar with what they're sharing.

The authors are a bit social media–utopian for my tastes, and they're also big on hype-y title and Buzzfeed-esque listicle strategies, w
Mari Rydings
Jan 22, 2014 Mari Rydings rated it really liked it
I cut my teeth in the print publishing world and am now navigating the constantly-changing world of the Digital Age. From its practical, "put-into-play right now" ideas to its real world examples, this book offers a common sense approach to marketing. The conversational tone makes this an entertaining yet accessible read. My brain is swirling with ways to reimagine existing content (versus simply recycling it), generate new content that bursts with personality and create a sustainable marketing ...more
Jan 23, 2014 Ali rated it really liked it
I would start my review by saying that this book is good. It's a good overview of a lot of content marketing concepts. Like with most things in life, the items in this book are more easily said (or written about, as is the case here), than done. Not saying that this book isn't helpful -- it really is! It's just that it's not going to do your work for you. However, what this book will do is give you the confidence to go forth and do the work yourself.

Which is a definitely a good and helpful thing
As many reviewers have noted, this book better serves novice writers of content than an experienced content manager. Although I am somewhere in between, I still found useful advice, and it is easy to skip portions that do not relate to my needs.

I really feel for authors of books that include technology shortcuts and platforms. By the time they publish, I am sure that there are a plethora of new technologies that rival the ones mentioned in their book. That said, the advice is general enough to
Sep 18, 2011 John rated it it was amazing
Quick read, something/tools for everyone and every size organization. Very good content and examples that reader can implement immediately. Here's a few - can your audience access the content you create from mobile platform? You've got about 8 seconds to engage someone before they click away. Create your own distinct voice and have some fun doing it. I found the chapter "If Webinars Are Awesome Marketing Tools" to be packed with helpful lists of information and pointers.

Another resource referenc
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Ann Handley is the author of Everybody Writes (Wiley 2014), co-author of Content Rules (Wiley 2011), a speaker, and the world's first Chief Content Officer. More at
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“Your awesome site isn’t awesome. Getting your stories into the hands of the people who need them is awesome.” 2 likes
“If you aren’t having fun creating content, you’re doing it wrong.” 1 likes
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