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1st out of 50 books
—
30 voters
Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business
by
Ann Handley (Goodreads Author),
C.C. Chapman (Goodreads Author), David Meerman Scott
The guide to creating engaging web content and building a loyal following, revised and updatedBlogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your b...more
Hardcover, 282 pages
Published
December 7th 2010
by John Wiley & Sons
(first published January 11th 2010)
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Very basic. Definitely fine for someone who is delving into social media for the first time.
I think it lost me as soon as it brought in drawings of robots doing various things. I understand that this was supposed to help you remember key ideas, but I found myself irritated by them. And then they were never brought back in the rest of the book. If you are going to introduce a visual element like that, you should at least carry it through.
One of the points the book made over and over was to avoid...more
I think it lost me as soon as it brought in drawings of robots doing various things. I understand that this was supposed to help you remember key ideas, but I found myself irritated by them. And then they were never brought back in the rest of the book. If you are going to introduce a visual element like that, you should at least carry it through.
One of the points the book made over and over was to avoid...more
I gave this book three stars because it has useful information in it about managing a content-based marketing effort, but it fell somewhat short on depth. By the end of the book, I had the feeling it could have been about seventy pages shorter, as the authors were down to repeating ideas over and over (Ideas You Can Steal in each case example). The authors tripped up by stating some rather pedantic rules about words people shouldn't use (like, "leverage." Really?) and fell into using some of the...more
As a web content writer, I can’t pass up a book that promises to help produce killer content for the Web. Thanks to my Kindle, I was able to buy the book and start reading it within seconds. Even though it took me a while to finish it (moving oblige), I’m really glad I did.
I loved one of the foundational premises of the book: “marketing can learn a lot from the art and style of storytelling (literature) and the fundamentals and science of good reporting (journalism)” (loc 314). This is a book af...more
I loved one of the foundational premises of the book: “marketing can learn a lot from the art and style of storytelling (literature) and the fundamentals and science of good reporting (journalism)” (loc 314). This is a book af...more
Online, people trust people they can talk to as another human being. Conversation is king. Content is how you start conversations.
Content Rules is divided into three parts. The first covers the rules of producing content. Part two provides the hammer-and-nails practical section. The third part is a collection of success stories: businesses who use content as a core element of their online strategy.
The section on rules asks you to consider who you want to attract with your content. Answering that...more
Content Rules is divided into three parts. The first covers the rules of producing content. Part two provides the hammer-and-nails practical section. The third part is a collection of success stories: businesses who use content as a core element of their online strategy.
The section on rules asks you to consider who you want to attract with your content. Answering that...more
If you're pretty familiar with content creation, this book will mainly be a review, but it contains great reminders even for the seasoned content creators, such as asking, from your customers' point of view, "What's in it for me?" every time you create something, and if you don't have a good answer to that question, you might want to go back to the drawing board.
There are also a few helpful lists that are great for generating new ideas for content creation, from eBooks to podcasts. Example: I'd...more
There are also a few helpful lists that are great for generating new ideas for content creation, from eBooks to podcasts. Example: I'd...more
Quick read, something/tools for everyone and every size organization. Very good content and examples that reader can implement immediately. Here's a few - can your audience access the content you create from mobile platform? You've got about 8 seconds to engage someone before they click away. Create your own distinct voice and have some fun doing it. I found the chapter "If Webinars Are Awesome Marketing Tools" to be packed with helpful lists of information and pointers.
Another resource referenc...more
Another resource referenc...more
I like word play. The title, Content Rules, refers more to the influence your content engenders than it does to any sort of principles you should apply to its creation. The authors provide guidelines for getting the maximum mileage from the content that you, or your organization, generate, but not a fool proof formula for marketing success. What you get here are helpful hints, tips, and case studies.
The authors are advocates of reimagining, taking ideas that you might use in a blog and repositio...more
The authors are advocates of reimagining, taking ideas that you might use in a blog and repositio...more
When I picked this up, I knew I was not the intended audience, but I wanted to know "how to create killer podcasts, webinars (and More)." However, the book is way too far out into the land of "hey brick-and-mortar business person! Try this technology! It's neato!" to provide me any useful advice. Ex. How to make killer webinars? Get webinar software, get a really good speaker, plan a topic, invite people, answer questions, make sure it doesn't get screwed up. Yeah, thanks.
Content Rules is a great read for anyone looking to brush up on how to develop effective content that delivers results.
The proportion of Content Rules that will be useful to you depends on your knowledge level. The book is divided into three parts; the first covers the absolute basics; the second goes into more depth on specific elements; the final section covers case studies. If you have a reasonable handle on content strategy, you will be able to skip to the second section; meanwhile, even if...more
The proportion of Content Rules that will be useful to you depends on your knowledge level. The book is divided into three parts; the first covers the absolute basics; the second goes into more depth on specific elements; the final section covers case studies. If you have a reasonable handle on content strategy, you will be able to skip to the second section; meanwhile, even if...more
A couple of good points here and there. The advice to reimagine rather than just recycle content is one of those, "Well, Duh" things that seem obvious after you read it, but that too many of us in the content business tend to forget. Really aimed more at e-commerce than at nonprofit or government sites, but some useful tidbits regardless of the type of site you're managing.
Great book covering all the cornerstones for creating good content. If you are a content producer, it's a good gut-check and checklist book. If you are a site producer or business owner, you need to read this to understand how content can create and maintain customer relationships. The case studies are good to show content examples, but the how-to section is worth buying the book and using as a reference.
Apr 15, 2012
Don
added it
This book is packed with great tips and sound principles for content marketers. It goes lightly into the details of how we got here, and heavy on the what to do about it. It describes how marketing has changed due to changes in consumer behavior and does so in a very conversational, easy to read format.
Well done!
Well done!
I thought it was a a really good recap but was very basic. I'd recommend it for someone new to the areas of blogs, podcasts, etc. Usually when I read a good business book, it kick-starts parts of my brain that grow ideas out of the content I'm reading, that didn't happen with this book.
Should be called "Communication Rules". Focuses entirely on the how's and why's of implementing projects like blogs, webinars, whitepapers, newsletters, social network profiles, etc. A great reference that can be picked up and flipped through at any time.
This is a great first book to read about content marketing. It is conversationally written and not too high-level, covering broadly the "whats" and "whys" of all the tools out there without bogging you down with the "hows." Very glad I read this.
More on the introductory level. Bloggers & writers with experience will find too much basic level information here, but for the beginning blogger/podcaster/content creator, this is a great starting point. Good reference for the rest.
Bottom line, a superb book on content marketing. Lots of ideas, tons of tips and scads of checklists. In an industry that renders information obsolete in days and even hours, Content Rules, in my opinion, has great shelf life.
Jun 06, 2011
josh
rated it
3 of 5 stars
Recommends it for:
anyone producing content for the intertubes
Recommended to josh by:
saw it on the shelf @ UAPL
not a bad read. some pretty good ideas here. the take home point is that if you produce killer content & give it away free - you will attract more clients & attention through peeps sharing, reblogging, retweetering, & socially discussing you as a relaible vender-neutral source of solutions / information.
Great voice, great examples, and a very easy read. I keep my annotated copy close by! Definitely recommended if your business is working on content development as a business goal.
The information is basic, but the authors were able to collect useful ideas into one book that can jumpstart your content creation.
Ann has great insights here & is incredibly willing to engage with readers/bloggers via Twitter and martetingprofs.com!
I loved the opening of this book, very inspiring, smart, and informative. However, as I got further along in the book, it seemed to be "dumbed down" and was on a more basic level than I was looking for.
Great info, but I found the writing style a bit irritating. This is a good intro to content for beginners.
I wrote it, so I'm a bit biased, but I like it and can't wait for others to get a chance to read it!
Expected a lot more from this title but it didn't meet expectations...too much same old same old.
This is one of those books based on a premise (here, that you not only can do content marketing, but had better) with the idea of refuting that premise, or at least challenge it in your mind, but no sooner do you open it than the authors breathlessly whisk you along on their logic train, assuming that you agree with their initial premise, "or why would you buy the book?" Many is the social media advice book, or blog or webinar or you-name-it, that thinks it's starting at step 1, but actually sta...more
Really basic practical and tactical information presented in a clear and concise way. To be honest, even if you know this stuff, you often forget to do *everything* you could possibly do.
Very useful as a reminder, and provides a lot of step by step information.
I do also appreciate the extensive use of examples employed - really helped to bring things to light. There are also times when the authors point out those who go against the recommendations they are making to success. They do a great job...more
Very useful as a reminder, and provides a lot of step by step information.
I do also appreciate the extensive use of examples employed - really helped to bring things to light. There are also times when the authors point out those who go against the recommendations they are making to success. They do a great job...more
A simple and concise guide for those venturing into content marketing.
If you're new to the social media space and its use in marketing this book is a good place to start. It's a good outline of all the available content channels, as well as clear points on how to, and how not to, use them.I found the case studies at the end of the book to be very useful in understanding how this stuff works in real world scenarios.
Excellent resource for anyone who wants to publish online content.
| topics | posts | views | last activity | |
|---|---|---|---|---|
| Welcome to our company (BP Holdings)- Wordpress | 2 | 2 | Nov 20, 2012 12:34am |
C.C. Chapman is one of the pioneers of social media. He has been involved in many highly successful online marketing campaigns for a variety of clients including The Coca-Cola Company, HBO True Blood, Discovery Channel Shark Week and American Eagle Outfitters. As the Founder of Digital Dads, he is building the premiere site where a dad can be a guy with a variety of content and commentary. He is t...more
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