Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Eng...
The guide to creating engaging web content and building a loyal following, revised and updated
Blogs, YouTube, Facebook, Twitter, Google+, and ot... read full description
reviews
Feb 14, 2012
Paul
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I gave this book three stars because it has useful information in it about managing a content-based marketing effort, but it fell somewhat short on depth. By the end of the book, I had the feeling it could have been about seventy pages shorter, as the authors were down to repeating ideas over and over (Ideas You Can Steal in each case example). The authors tripped up by stating some rather pedantic rules about words people shouldn't use (like, "leverage." Really?) and fell into using
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Aug 30, 2011
Anabelle
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As a web content writer, I can’t pass up a book that promises to help produce killer content for the Web. Thanks to my Kindle, I was able to buy the book and start reading it within seconds. Even though it took me a while to finish it (moving oblige), I’m really glad I did.
I loved one of the foundational premises of the book: “marketing can learn a lot from the art and style of storytelling (literature) and the fundamentals and science of good reporting (journalism)” (loc 314). This is More...
I loved one of the foundational premises of the book: “marketing can learn a lot from the art and style of storytelling (literature) and the fundamentals and science of good reporting (journalism)” (loc 314). This is More...
Aug 22, 2011
David H
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The forward of this book states that "Marketing is about creating great content" - but that the art and science of producing that superior material has been a mystery to many. David Meerman Scott, the author of the book's forward section, suggests that the answer to the question "what exactly, should I do?" is to tell stories. Granted, that's one important aspect of a forward-looking plan of action.
However, perhaps it's essential to fully understand why most busines More...
However, perhaps it's essential to fully understand why most busines More...
Sep 18, 2011
John
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Quick read, something/tools for everyone and every size organization. Very good content and examples that reader can implement immediately. Here's a few - can your audience access the content you create from mobile platform? You've got about 8 seconds to engage someone before they click away. Create your own distinct voice and have some fun doing it. I found the chapter "If Webinars Are Awesome Marketing Tools" to be packed with helpful lists of information and pointers.
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Jul 14, 2011
Cara
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When I picked this up, I knew I was not the intended audience, but I wanted to know "how to create killer podcasts, webinars (and More)." However, the book is way too far out into the land of "hey brick-and-mortar business person! Try this technology! It's neato!" to provide me any useful advice. Ex. How to make killer webinars? Get webinar software, get a really good speaker, plan a topic, invite people, answer questions, make sure it doesn't get screwed up. Yeah, thanks.
Dec 03, 2011
Dave
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Content Rules is a great read for anyone looking to brush up on how to develop effective content that delivers results.
The proportion of Content Rules that will be useful to you depends on your knowledge level. The book is divided into three parts; the first covers the absolute basics; the second goes into more depth on specific elements; the final section covers case studies. If you have a reasonable handle on content strategy, you will be able to skip to the second section; meanwhi More...
The proportion of Content Rules that will be useful to you depends on your knowledge level. The book is divided into three parts; the first covers the absolute basics; the second goes into more depth on specific elements; the final section covers case studies. If you have a reasonable handle on content strategy, you will be able to skip to the second section; meanwhi More...
Jul 13, 2011
Joe
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A couple of good points here and there. The advice to reimagine rather than just recycle content is one of those, "Well, Duh" things that seem obvious after you read it, but that too many of us in the content business tend to forget. Really aimed more at e-commerce than at nonprofit or government sites, but some useful tidbits regardless of the type of site you're managing.
Oct 30, 2011
Steph!
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I thought it was a a really good recap but was very basic. I'd recommend it for someone new to the areas of blogs, podcasts, etc. Usually when I read a good business book, it kick-starts parts of my brain that grow ideas out of the content I'm reading, that didn't happen with this book.
Feb 02, 2012
Andy
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Should be called "Communication Rules". Focuses entirely on the how's and why's of implementing projects like blogs, webinars, whitepapers, newsletters, social network profiles, etc. A great reference that can be picked up and flipped through at any time.
Jun 06, 2011
josh
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not a bad read. some pretty good ideas here. the take home point is that if you produce killer content & give it away free - you will attract more clients & attention through peeps sharing, reblogging, retweetering, & socially discussing you as a relaible vender-neutral source of solutions / information.
Feb 26, 2011
Andrienne
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The information is basic, but the authors were able to collect useful ideas into one book that can jumpstart your content creation.
Jul 07, 2011
urban
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Really basic practical and tactical information presented in a clear and concise way. To be honest, even if you know this stuff, you often forget to do *everything* you could possibly do.
Very useful as a reminder, and provides a lot of step by step information.
I do also appreciate the extensive use of examples employed - really helped to bring things to light. There are also times when the authors point out those who go against the recommendations they are making to succe More...
Very useful as a reminder, and provides a lot of step by step information.
I do also appreciate the extensive use of examples employed - really helped to bring things to light. There are also times when the authors point out those who go against the recommendations they are making to succe More...
May 10, 2011
Timothy
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If you're new to the social media space and its use in marketing this book is a good place to start. It's a good outline of all the available content channels, as well as clear points on how to, and how not to, use them.I found the case studies at the end of the book to be very useful in understanding how this stuff works in real world scenarios.
Apr 12, 2011
Chris
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This book demonstrates that the authors 'get it' on a different level than most traditional book authors who venture into the world of new media. By maintaining the pacing and conciseness of the best examples of blogging, they manage to cover content from the big broad conceptual all the way down to the actual hand to hand techniques. Examples and case studies illustrate and solidify the real value of 'franken-speak' terms and tools.
Oct 05, 2011
Brett
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One of the better content marketing books I've read in awhile. More practical advice and less theory.
Jul 09, 2011
Jeffrey
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This book gives great practical advice for creating online content that has high value for your audience. The book is well-written and fun to read. I also appreciated the examples of how real businesses are redefining themselves by offering awesome content to their customers for free. This one will stay on my active shelf and become a reference for me as I grow my content offerings.
Aug 13, 2011
Kim
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I'm saying "started-didn't-finish" because I just skimmed through the book- it needs to go back to the library and I'm not really in the mood for an in-depth look at a marketing book right now, but I want to get it off my reading list. It looks like a good reference book for creating content, however, and if I am in a position to need to do so, I'll go back to it.
Feb 05, 2011
Gradon
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The best, most concrete book on social media tactics I've read yet.
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Jul 31, 2011
Mark
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This was good primer on social media for business. The beginning pieces on writing were especially helful. The book was less useful at the end when they moved into thinks like video and audio since this was more of a basic coverage and I was looking for something more advanced.
Jun 13, 2011
Tara
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This is very useful book for any marketer or small business owner. There is so much packed into this book that can actually be applied and that inspires action.
Feb 13, 2011
S. M.
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Extremely informative. I wish they had let me edit it, though. I would have cut out at least 25% of it.
Oct 16, 2011
Cyndi
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Would probably give it a 3.5 out of 5.0 stars. It was a good read, although a little repetitive in places. Good ideas to be found inside, though.
May 19, 2011
Chris
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A great "how to" and a must read for social media managers. It makes my Top Five must read social media books.
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Feb 20, 2012
