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The Story of Nike (Built for Success)

3.67  ·  Rating Details ·  76 Ratings  ·  7 Reviews
This series introduces readers to six powerful global companies and looks at the leaders who guided them to prominence. Each title explores the featured corporation's beginnings, its growth, the products it has introduced, and the impact it has had on the lives of people around the world.
Paperback, 48 pages
Published February 2nd 2011 by Saunders Book Co (first published 2003)
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Guillermo
To little information; not too much to learn through this book
Manik Saluja
Jan 03, 2017 Manik Saluja rated it liked it
This book was my first of the series of creative companies this one authored by Jaico. This book was kind of small wikipedia of nike with some images and illustrations. Good for children as the book is quiet easy to finish (just 40+ pages)and language is also pretty simple. the part that fascinated me about nike was how it had wisely spent on advertising through the top athletes like jordan , tiger woods etc. the book is very very short(could complete in less than 1 hour) so by reading this book ...more
Amrit Sinha
Oct 27, 2013 Amrit Sinha rated it really liked it
Jaico Young Readers Series does what it is intended to do – inspire and motivate. The Creative Companies category of books deal with success stories that have revolutionized the world, defining new boundaries and revising the old parameters. One such success story is that of Nike.

We have all heard of Nike, surely. Nike is the market leader in shoe and sports apparel, surpassing its competitors by a big margin. Even the merger of Adidas and Reebok haven’t manage to usurp its Number One position.
...more
Abhilash Ruhela

After writing about The Story of facebook and The Story of amazon.com, I don't have any unique way to write about "The story of Nike", the 3rd book that I have read in Jaico Young Reeders Series. This book is as much good as the first two and give main landmarks in the progress of the NIKE, a company that just got open as an interest and later went on signing Sports Superstar who were made to wear Nike produced Sportswear and shoes. Though the company saw loss for some time, but later on it wen
...more
Trilok Reddy
Jan 08, 2014 Trilok Reddy rated it it was amazing
What interests me is not the story of Nike but how it changed the entire fitness industry. It is really amazing to know that once blue ribbon company which only imported shoes is now a mammoth. I am curious to know what it does in the future.
Tijo Philip
Nov 06, 2013 Tijo Philip rated it it was ok
Too much biased towards the Nike. Hoped to find some voice against Sweat shops!Really small book. 30 minute read.
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“When Jordan took the court for the first time wearing his special red-and-black shoes, the NBA fined the Bulls $1,000 for violating the league’s uniform dress code. Nike cleverly seized on the fine as a publicity opportunity, producing a television commercial that showed Jordan bouncing a ball as a voice said: “On September 15, Nike created a revolutionary new basketball shoe. On October 18, the NBA threw them out of the game. Fortunately, the NBA can’t keep you from wearing them. Air Jordans from Nike.” 0 likes
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