Convergence Culture: Where Old and New Media Collide

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Convergence Culture: Where Old and New Media Collide

3.88 of 5 stars 3.88 · rating details · 881 ratings · 92 reviews

Henry Jenkins at Authors@Google (video)

Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award

2007 Choice Outstanding Academic Title

Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpre...more

ebook, 336 pages

Published August 1st 2006 by New York University Press (first published 2006)

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Oct 25, 2008 Camille rated it 4 of 5 stars · review of another edition

I always like Henry Jenkins and this book is no exception. He does a good job of exploding the one-device idea of convergence and paying attention to the social and cultural processes around convergence and participatory culture without getting too frothy. The first few chapters which examine the role of fan communities and corporations' alternate stances on them were pretty good in outlining the punitive/"collaborative" stances that companies (and different entities within one conglomerate) hav...more

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Jul 30, 2007 Emily rated it 4 of 5 stars · review of another edition Recommends it for: librarians, writers, people interested in pop culture and/or copyright

Shelves: librarystuff, funreading, social-stuff, technology, nonfiction

It covers a lot of pop culture stuff, which keeps it a fun read, but the concepts he uses them to illustrate are really fascinating- How does writing fan fiction connect writers from different backgrounds and encourage a communal approach to editing and fair use copyright laws? How do fan forums devoted to figuring out a TV show build group-based knowledge instead of individual-based knowledge? How should companies try to control or feed off of the interest people have in their content? How will...more

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Apr 02, 2009 Ellen Johnson rated it 2 of 5 stars · review of another edition Recommends it for: folks invested in media

If you like pop culture and want to learn from media trends and changes you will find this book interesting. Most interesting is the concept of knowledge communitites. A knowledge community is any group of people who through a commom interest want to gather their knowledge to socialize, learn, investigate. Of importance to a knowledge group is the process of learning, gahtering data, decyphering intelligence, and drawing conclusions from this process. The author uses the example of Surivior Spoi...more

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Aug 25, 2009 Natali rated it 3 of 5 stars · review of another edition

This book is strong in media theory but I did not enjoy the author's choice of case studies.

Jenkins defines the convergence culture as a place "where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power of the media consumer interact in unpredictable ways." He uses fan culture to demonstrate the emerging power of the media consumer, specifically fan culture around Survivor, American Idol, The Matrix, Star Wars, and Harry...more

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Dec 27, 2008 anne rated it 5 of 5 stars · review of another edition

I can't recommend this book highly enough. Although the typos and type-setting problems made me want to tear my hair out at times, that should be blamed on NYU Press, not Jenkins. This book is really a must-read for anyone who plans to be involved in education, media, business, parenting, writing, entertainment, government, and/or pretty much any other field in the 21st century. Jenkins assessment of current trends had me nodding my head enthusiastically, feeling like my eyes had been opened. He...more

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Apr 13, 2013 Ícaro Magalhães rated it 3 of 5 stars · review of another edition

Shelves: internet-e-midias-sociais

Henry Jenks traz na obra os desafios inerentes a crescente e diversificada participação dos indivíduos na chamada cultura da convergência. Diante desta mudança de postura do público, antes passiva, estão os desafios encontrados pelas grandes empresas de mídia em lidar com a necessidade manter suas audiências preservando o que acreditam ser os limites de seus direitos autorais.

Apesar de trazer exemplos muito claros de como a participação dos indivíduos tem imposto dilemas ao contexto atual, como...more

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Mar 06, 2011 Meredith rated it 2 of 5 stars · review of another edition

This book is well written and very thought-provoking, but the case-studies he uses run the risk of rooting the ideas in specific a moment. Whereas works by McLuhan and others are sociological touchstones because their overall themes can serve as starting points for discussion, this book depends so heavily on discussion the Matrix and Survivor (and other limit time-frame shows/movies/etc) that larger themes of our interaction with media can get lost in the minutiae. As a result, it already starte...more

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Jun 08, 2010 Nicole added it · review of another edition

If you want to understand where media is going - like Today - read Convergence Culture's introduction and conclusion. The case studies in the middle are easy to read and quite interesting, but all of the 'meat' you need to understand the concept is in the intro and conclusion.

I love that Jenkins has drawn the human impulse toward play-leading-to-learning into the discussion. I think the more we come to understand that the world is changing in fundamental ways, the more we'll take to heart that t...more

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Aug 30, 2011 Candy Wood added it · review of another edition

This interesting book defines convergence culture with chapters on Survivor, American Idol, The Matrix, Star Wars, and Harry Potter, all showing how media consumers are becoming active participants in the creation of texts. It's a strong argument for an emphasis on media literacy in schools as well as for adults to whom many of the electronic platforms are foreign (or even abhorrent). I especially liked Jenkins's comparison of the "transmedia storytelling" of The Matrix--films, games, comics, We...more

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Feb 21, 2011 Ann rated it 3 of 5 stars · review of another edition

Shelves: phd-books

Very neatly ties up fan culture with self-guided and exploratory learning, as well as provides guidelines for how companies should behave (for now anyway) with regard to their copyrights.

What's stuck with me (will blog on it at http://www.annlytical.com/phd) is that he asserts that the click of a 'like' function is a first stage in building a co-creative knowledge society. It's an interesting dig at those who say 'cyber-activism' isn't really activism and doesn't show any behavioural change at...more

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Dec 10, 2008 Benjamin rated it 5 of 5 stars · review of another edition

Jenkins' book basically discusses how the convergence of old and new media (tv,film,radio with interactive technologies) has/will continue to change social and political relations. While old media's messages are typically tightly-controlled and handed out from the top, down; new media requires participation and the mutual creation of meaning between producer and consumer. Jenkins discusses fan cultures behind Survivor, The Matrix, Harry Potter and others, and then uses these examples to discuss...more

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Jul 29, 2011 Khalid rated it 2 of 5 stars · review of another edition

Jenkins discusses how the convergence of old and new media has and will continue to change social and political relations. While old media's messages are typically tightly controlled and handed out from the top, down; new media requires participation and the mutual creation of meaning between producer and consumer. Khalid presented examples of fan cultures behind films such as The Matrix and Harry Potter and how the interaction between the audiences and the creator is essential for the success o...more

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Jan 28, 2013 Curtis Newbold rated it 4 of 5 stars · review of another edition

A bit outdated now, this book was quite compelling when it came out. What seems obvious to us now in this social media world was not so clear in 2005. Jenkins does an excellent job making us rethink the way media interacts with our culture, rather than us simply reacting to it. It's worth reading, even now, especially for readers who have little background in mass communications and media theory in general. And even for those who do, there are some wonderful anecdotes that serve as good conversa...more

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Feb 26, 2013 Julie Bozza rated it 5 of 5 stars · review of another edition

Shelves: from-bruce, media-studies, fandom

I first discovered Henry Jenkins when I read Textual Poachers: Television Fans and Participatory Culture all those years ago. As an active fan, it was glorious stuff to find such an intelligent and insightful book dealing sympathetically (even enthusiastically) with fandom.

Between then and now, for some strange reason I haven't devoured Jenkins' every word... Possibly because I feared that anything else could only be a let-down? :-) Foolish notion, that! :-D

I very much enjoyed this book which de...more

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May 19, 2009 Emma rated it 3 of 5 stars · review of another edition

Due in part to his book Convergence Culture: Where Old and New Media Collide (2006), Henry Jenkins is being touted as the Marshall McLuhan of the 21st Century. However, whether or that is a fair comparison is a matter better left to those who better understood The Medium is the Massage.

Media analyst Jenkins uses this book as a platform to examine what, exactly, is really happening to culture at large when new media and technologies appear. Jenkins grounds his analysis in a variety of specific (a...more Due in part to his book Convergence Culture: Where Old and New Media Collide (2006), Henry Jenkins is being touted as the Marshall McLuhan of the 21st Century. However, whether or that is a fair comparison is a matter better left to those who better understood The Medium is the Massage.

Media analyst Jenkins uses this book as a platform to examine what, exactly, is really happening to culture at large when new media and technologies appear. Jenkins grounds his analysis in a variety of specific (and likely well-know) cultural phenomenon from recent years. In a chapter entitled "Spoiling Survivor: The Anatomy of a Knowledge Community" Jenkins examines the online activity of predicting who will be on (and ultimately win) the TV reality game show of "Survivor." In addition to explaining what spoiling "Survivor" really means, and how one user ultimately spoiled the spoiling, as well as explaining how online communities in forums and message boards create a knowledge community of sorts around a common interest.

Knowledge communities are a recurring theme for Jenkins and, in fact, many books on Web 2.0 and media in the modern world. The idea being that no one in a community can know everything but everyone knows something and together the community knows a lot. Other subjects include negotiating online marketing and promotion as exhibited through Coca-Cola's relationship with "American Idol." Another big theme in Convergence Culture is how the digital divide (the gap between those who have computers and those who only have access to public computers or no access at all) and the participation gap (the separation between those who create online content and those who do not) impact online culture and society.

Convergence Culture provides detailed analysis of a phenomenon that everyone has witnessed and experienced but few people actually know about in a way they can articulate. Jenkins and his book provide people with the tools to examine and discuss how media and new technologies are impacting and indeed changing our lives in a variety of ways. At times the language gets a little technical, but if you have the time and the interest, this book won't disappoint.(less)

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Feb 28, 2009 Tina Ye rated it 5 of 5 stars · review of another edition Recommends it for: internet junkies, ad execs, cultural enthusiasts.. everyone really

Recommended to Tina by: art prof

This was a great book. I have to confess, it is one thing to call myself a dork because I write Actionscript and know what a "Rick Roll" is... but it is another thing to let this MIT professor, who is probably a bigger dork than I will ever be, take me through the hidden backstreets and boulevards of new media culture. Through this book, I learned so many things that I wouldn't have fully realized just from being a bemused observer and participant, from the ambiguously empowering effect of Harry...more This was a great book. I have to confess, it is one thing to call myself a dork because I write Actionscript and know what a "Rick Roll" is... but it is another thing to let this MIT professor, who is probably a bigger dork than I will ever be, take me through the hidden backstreets and boulevards of new media culture. Through this book, I learned so many things that I wouldn't have fully realized just from being a bemused observer and participant, from the ambiguously empowering effect of Harry Potter on children to the great lengths Survivor spoilers would go to prove themselves masters of their craft.

The foundation of this book is the concept of media convergence. Basically this is the idea that content (stories, music, whatever) were once media-specific but due to both the grass-roots activity of fans and consumers and the top-down activity of industry giants, content is becoming increasingly trans-media and amorphous. It is no longer the case where producers produce static content for the masses and masses consume it. (Although the author lightly questions whether this was ever the case.) Anyhow, this causes a ton of confusing new issues which the author emphasizes we have not yet arrived at solutions for - issues of ownership, agency, distribution, profit margins, ethics, etc. Solving these issues together, legally and otherwise, thus becomes the big challenge for us today.

This book takes the format of 5 or 6 in-depth case studies looking at a specific franchise or topic caught in media convergence. The texts seem is very well-researched, taking insight from everything from media industry conferences to student projects. It is also written in an easygoing style sans excessive academic toughness. An interesting feature I found was that interspersed throughout the main text are several mini case-studies to supplement the discussion at hand.

Perhaps the strongest message I took away from this book was that, in order for content producers to flourish in this "new order," they should embrace the role of fans and consumers in growing the content. They should encourage them to build upon the worlds they invented rather than restricting their sense of ownership and their imaginations. Folk culture, in this way, is making a gradual comeback in the wake carved out by mass culture, but it is a folk culture heavily inspired by mass media nonetheless.(less)

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Mar 30, 2008 Mike rated it 4 of 5 stars · review of another edition Recommends it for: "Pop culture" fans and detractors; hermeneutics junkies; assorted others

I'm a text guy, a loving diviner of the messy complexities of the formal object--whether a novel, a pop song, a photo, a film. I get kicks from hermeneutics.

And I found my pleasures amplified when, in grad school, I began digging around in what goes into shaping that text (ye olde production questions) and who and how it gets read, viewed, used (ye olde consumption questions).

But even with these new factors added into the interpretive calculus, too often ideas about meaning tended to collapse i...more I'm a text guy, a loving diviner of the messy complexities of the formal object--whether a novel, a pop song, a photo, a film. I get kicks from hermeneutics.

And I found my pleasures amplified when, in grad school, I began digging around in what goes into shaping that text (ye olde production questions) and who and how it gets read, viewed, used (ye olde consumption questions).

But even with these new factors added into the interpretive calculus, too often ideas about meaning tended to collapse into rigid schools of thought, banked on rigid foundations in one of those elements. Production trumped all (the text as commodity, the reader a dupe), consumers triumphantly made hay with the stuff of the market (and reworked anew, again and again, great art), and so on. I caricature here--there are obviously a lot of great, contradictory, hotly-debated nuances and parsings. The calculus of interpretation remains more algebraically open-ended than geometrically precise. (And thank god.)

Which is all a longwinded way to introduce how Jenkins--in this as in other works--kind of blows my mind by really, really, *really* thinking with astonishing creative rigor about how the social act of meaning-making occurs out there in the world. His point in this work seems to hammer home a thesis developed through much of his criticism: those old neat boundaries (production, text, consumption) mean little now, maybe never meant as much as we thought but especially not now. He's not merely a new-media cheerleader, and he's far from the gloomy critical pessimist, and he's never less than fascinating about subjects (Survivor message-boards and spoiling, the duelling and divergent attempts to control the fan-fiction readers/writers of Harry Potter) I might not normally give a whit about.

And his last chapter, on the convergence of popular and public culture in the 2004 election, outlines how our theories and understandings of how people engage with(in) these new media/cultural worlds are only just beginning to scratch the surface of what's possible. It's prescient stuff, reading his take on 2004 when we're knee-deep in 2008's election.

Really dug this. (less)

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Jan 30, 2008 Summer rated it 5 of 5 stars · review of another edition

Shelves: 2008, cultural-studies, information-management

I logged on to Goodreads with the intention of labeling Henry Jenkins my new academic crush, only to find that someone's already done so. Eerie.

Anyway, Jenkins is a cultural theorist who often works with modern popular fan culture, which is a surprisingly small field considering the strange psychology at work and the vast amounts of people in this media-saturated society who take place in some sort of fan group activity, whether it be book clubs and discussing American Idol or roleplaying and wr...more

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Mar 18, 2009 KJ rated it 4 of 5 stars · review of another edition

Thoughtful and thought-provoking look at how new media is changing the ways in which we relate to old media. I found it much more engaging than the more academic articles in Fans Bloggers and Gamers: Media Consumers in a Digital Age -- I was even entertained, enough that I could read it while traveling. One of the things I appreciate about Henry Jenkins is that he writes about the Internet without either glorifying or demonizing it, and that he also looks at older media with a clear eye as well;...more Thoughtful and thought-provoking look at how new media is changing the ways in which we relate to old media. I found it much more engaging than the more academic articles in Fans Bloggers and Gamers: Media Consumers in a Digital Age -- I was even entertained, enough that I could read it while traveling. One of the things I appreciate about Henry Jenkins is that he writes about the Internet without either glorifying or demonizing it, and that he also looks at older media with a clear eye as well; he understands their strengths and weaknesses, and has a strong sense of where old media and new can complement one another. His approach is also very user-centered -- I think he does a good job of actually examining what people do, rather than being blinded by his expectations.

The book does have a serious downside: it's dated. The publication date is 2006, but the text is clearly much older, by several years in some cases. The chapter on media convergence and politics focuses on the 2004 presidential election, the chapter on Harry Potter was written before the release of HP5, the chapter on fans picking up clues from a television series to figure out the truth of what's happening focuses on Survivor and The Matrix series was used as the primary example of a cross-media text. I found myself itching for more recent perspectives: what does he make of Lost and the elaborate games the producers play with the fans? What about the cross-media presence of Heroes, or the presidential campaign of Barack Obama? (As an aside, I wouldn't be at all surprised if someone in the Obama campaign read this book and applied its lessons to their online strategy.) I do read Jenkins's blog from time to time, and I plan to go back through his archives to see if he addresses any of these issues. But it is an unfortunate limitation of academic works on fandom.

That said, I still find what Jenkins has to say relevant and interesting, even if I have to make some of the broader connections myself. And his final call to action -- fighting censorship, overly broad copyright restrictions, and the consolidation of mass media -- is as timely as it ever was. Definitely recommended.(less)

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Jul 06, 2007 MM rated it 3 of 5 stars · review of another edition

Tricky thing, relationships between culture and politics. Calling himself a “critical utopian,” Jenkins ascribes all kinds of power to “consumption communities,” or fans. He sees collective meaning-making among fans as beginning to change our institutions, from advertising and entertainment industries to the military, law, and politics – and he sees these changes as fruitful, powerful, and encouraging. Pulling out several case studies in popular culture (American Idol, Survivor, Harry Potter, Th...more

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Apr 27, 2007 amylea clemons rated it 4 of 5 stars · review of another edition Recommends it for: Fandom

Jenkins' book is a celebration of all things internet-y, and rightly so. While he is at times too optimistic about the present and future of "convergence" and online interaction, that optimism is usually needed to quell the forces of all those people out there telling us that "media" is a waste of time, for people with too much time on their hands, for nerds, for hegemonic mind control, etc. Jenkins is also a touch too homogenous in his assumptions: he seems to imagine a world full of middle cla...more

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Nov 15, 2010 Ilaria added it · review of another edition

Su questo libro è già stato detto tutto, quindi non mi dilungo. In attesa dell'arrivo in italia dell'altro testo di Jenkins (Bloggers, Gamers and Fans), che si prospetta ancor più interessante, sono da leggere soprattutto i capitoli sulla transmedialità in Matrix e sulla fanfiction Harry Potter.

**Aggiornamento, dopo aver letto gli altri commenti: confermo, è tradotto da CANI e redazionato PEGGIO. Refusi a non finire, errori clamorosi nell'ortografia di tutti i nomi propri (Gandolf??), i nomi dei

...more

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Nov 13, 2009 Dominiek Leenknecht rated it 3 of 5 stars · review of another edition

Zeer goed boek over de complexe relatie die aan het ontstaan is tussen traditionele en nieuwe media met een zevental echt grote case studies (o.a. The Matrix, Harry Potter, presidentiële verkiezingen in Amerika,...) waarin uitgelegd wordt hoe goed/slecht met de nieuwe sociale media werd omgegaan.

Anderzijds: inhoudelijk iets te Amerikaans boek, soms wordt er te lang over bepaalde zaken doorgeboomd en helemaal up-to-date was het boek niet meer. De cover zei nochtans dat het inhoudelijk geüpgrade w...more

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Aug 02, 2009 Chris Friend rated it 5 of 5 stars · review of another edition

Recommended to Chris by: Intro to Texts & Technology course

Excellent book. Approachable, informative writing style; thorough consideration of a variety of concepts, using relevant examples from multiple media sources as appropriate to make his point. Clear, direct, and poignant, Jenkins avoids entirely the droning academic language that pervades texts of this sort but chooses instead to discuss media as what it really is: material to be given to and digested by the mass public. He's down-to-earth, practical, and matter-of-fact. His sense of humor could...more

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Aug 04, 2009 Ryland Aldrich rated it 3 of 5 stars · review of another edition

In general I enjoyed Jenkins' text and style though I wouldn't say I had a lot of "ahhh, right" moments. A lot of space is devoted to explaining examples of convergence without analyzing much in terms of big picture. I took two main lessons: 1. The idea of a digital participatory media revolution is a fallacy. In reality we have an evolving convergence of media that takes on many forms. 2. The paradigm is always evolving and it is incorrect to think that an all new all-encompassing paradigm will...more

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Aug 16, 2011 Andy Oram rated it 4 of 5 stars · review of another edition

Shelves: politics, history

I'm not convinced that the incidents of consumer involvement cited by Jenkins have become mainstream, but it's fascinating to see that the growth of Internet-based, crowdsourced art forms--which I'm convinced will became a major force--are not done in isolation from mainstream media but are echoed in those media.

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Feb 05, 2011 Susan Wilcox rated it 3 of 5 stars · review of another edition

Shelves: non-fiction

I read this book for a class, and yet I still managed to like it! Obviously, any book written about TV/internet/media is going to be outdated almost before it is published, but that didn't diminish many points about where we have been and where we are going. It was kind of like a glimpse back in time, but with enough insight to still have some relevance today.

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Mar 09, 2007 keidra rated it 5 of 5 stars · review of another edition

Though Bob McChesney was my first academic crush, Henry Jenkins is certainly a rival for my affections, even though much of what they say is at odds.

This book is approachable yet groundbreaking at the same time, arguing that true media convergence will be driven by the public's production, not consumption of mass media.
McLuhan-esque? Kinda, but Jenkins spanks McLuhan from a theory perspective, IMO. He's way more tuned into mass media/technology from a policy perspective than McLuhan, whose back...more

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Aug 31, 2011 Phoebe rated it 4 of 5 stars · review of another edition

A compelling exploration of "convergence culture" in all its facets, from fan fiction to transmedia properties to the potential of these trends for politics. Despite the very timely topics it covers, the book hasn't aged at all.

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May 27, 2009 msjones Jones rated it 5 of 5 stars · review of another edition

I'm trying to read more non-fiction and I'm glad I started with this. It's smart, easy to read, informative, and has changed the way I view almost all the media in my life. I recommend it to anyone who, well, watches TV.

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“Fandom, after all, is born of a balance between fascination and frustration: if media content didn't fascinate us, there would be no desire to engage with it; but if it didn't frustrate us on some level, there would be no drive to rewrite or remake it.” — 5 people liked it

“Critical pessimists, such as media critics Mark Crispin Miller, Noam Chomsky, and Robert McChesney, focus primarily on the obstacles to achieving a more democratic society. In the process, they often exaggerate the power of big media in order to frighten readers into taking action. I don't disagree with their concern about media concentration, but the way they frame the debate is self-defeating insofar as it disempowers consumers even as it seeks to mobilize them. Far too much media reform rhetoric rests on melodramatic discourse about victimization and vulnerability, seduction and manipulation, "propaganda machines" and "weapons of mass deception". Again and again, this version of the media reform movement has ignored the complexity of the public's relationship to popular culture and sided with those opposed to a more diverse and participatory culture. The politics of critical utopianism is founded on a notion of empowerment; the politics of critical pessimism on a politics of victimization. One focuses on what we are doing with media, and the other on what media is doing to us. As with previous revolutions, the media reform movement is gaining momentum at a time when people are starting to feel more empowered, not when they are at their weakest.” — 1 person liked it

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