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Storytelling: Bewitching the Modern Mind
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Storytelling: Bewitching the Modern Mind

3.41  ·  Rating Details ·  128 Ratings  ·  19 Reviews
Politics, as currently practiced, is no longer the art of the possible, but the art of the fictive. Its aim is not to change the world as it exists, but to affect the way it is perceived.

This is the subject of Christian Salmon’s Storytelling, which looks at how the creative imagination has been hijacked in the twenty-first century. Salmon anatomizes the timeless
Hardcover, 192 pages
Published March 2nd 2010 by Verso
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Diana Damas
Aunque solo fuera por su repercusión mediática, cualquier profesional del storytelling debería leer este libro, porque va a encontrar múltiples referencias a él en las publicaciones especializadas.

Pero además es interesante, y cita una buena cantidad de anécdotas acerca del uso del storytelling en diversos entornos más allá del clásico en marketing. Es su mejor cualidad, en mi opinión, y solo por ella ya merece la pena su lectura.

Christian Salmon presenta una visión pesimista del storyt
I'll be honest, most of Storytelling: Bewitching the Modern Mind was a 2.5. But then the last chapter and afterword happened, and I had no choice but to bump up my rating. While the book itself is very uneven, Salmon does offer some excellent observations about the role of narrative in different spheres of power: corporate culture, advertising, military training, and politics, to be specific. Basically, Salmon's argument is that storytelling and narrative sequences have infiltrated these facets ...more
Al Bità
Jul 12, 2015 Al Bità rated it liked it
This scholarly, but generally quite readable, examination of the concept of storytelling as it has developed over the past 25 years or so, to dominate the social, economic and political landscape of the Western world. Sandwiched between an Introduction and an Afterword we find seven chapters, progressing historically, each dealing with specific aspects of the increasing domination and control of the appeal of narrative to humanity, in order to control it.

It begins, basically, with marketing, as
Dec 13, 2012 Simon rated it really liked it
Thanks to Terry for recommending this one. A short but interesting – indeed, consciousness-raising – discussion of the rise of narrative in business, politics and the military. A couple of things I found particularly interesting. Firstly, the stuff about neo-marketing and the ideology of change - basically the story that businesses tell themselves and the markets about being light, flexible and adaptable - and how that ideology can percolate right the way through an organisation as an internal n ...more
Saggio che ho praticamente divorato e studiato in una settimana. La panoramica di Salmon sull'utilizzo delle tecniche storytelling nell'industria, come nella politica e nell'addestramento militare è pressoché esauriente sotto molti punto di vista. Per quanto a volte confusionario nei continui spostamenti da un argomento o da un esempio all'altro - scelta forse forzata dalla vastità del tema - la lettura rimane scorrevole nella sua totalità, grazie anche ad un lessico semplice e ad una terminolog ...more
Terry Clague
May 21, 2010 Terry Clague rated it really liked it
A very interesting, well-written (and/or translated) critical analysis of the growth of "storytelling".

The book scares reader by exposing the "storytelling technicians" behind victorious election campaigns (of Obama, Bush, Reagan and Sarkozy), brands and management speak (nicely citing several Routledge authors in the process of the latter). A good example of this is offered in an exposition of how a US supreme court judge cited the case of a fictional TV series as a justification for torture:
Lisa Orki
Aug 06, 2011 Lisa Orki rated it really liked it  ·  review of another edition
Nous nous savions manipulés par les médias. Ce livre met en exergue la différence entre narration et information. Il relate comment le storytelling, méthode de marketin, a envahi d'autres pan de notre société, notamment la politique. Les méthodes de communication ne sont plus basées sur des faits mais sur des histoires, misent en scène avec soin. Inquiétant, la relation entre Hollywood, le Pentagone et la Maison-Blanche. Mais aussi, chez nous, les campagnes visuelles de l'UDC ou les intervention ...more
Tellement à la mode que ça en devient navrant. Récurrant chez F. Taddéi notamment.

Il aurait été interessant que les journalistes fassent la propre auto-critique de leurs pratiques d'écriture à partir de cet argumentaire qui vise à prouver la nouvelle toute-puissance d'un processus narratif basé sur la multiplication de "séquences" (CF Henri G., conseiller spécial) et d'anecdotes.

L'argumentation marche mieux dans le monde de l'entreprise que dans la politique, à mon avis.
Giuseppe Lombardo
Più che un testo divulgativo sullo Storytelling, l’opera di Christian Salmon è un compendio sull'evoluzione della narratologia sino ad oggi. Dal marketing commerciale a quello politico passando per la comunicazione istituzionale, il libro si dimostra un utile spunto di riflessione, un bignami di concetti rudimentali mai realmente approfonditi. Buona la casistica citata, dalla Nike agli spot elettorali, soprattutto per ciò che concerne il primo e l'ultimo capitolo. In mezzo molta fuffa. Voto 2.
Кристина Бојовић
I have read first 100 pages, but it didn't fill out my expectations. (I need to point out that I'm a person that reads until the last page). I work in the (digital) marketing industry and I was looking for practical tips and tricks, examples, inspiration etc. The book gives a lot of literature sources which is good for all who want to read (research) more.
Wu Ming
Dec 29, 2010 Wu Ming rated it did not like it  ·  review of another edition
WM2: Buone intenzioni, premesse confuse, libro raffazzonato. Che il potere racconti storie è un'ovvietà, che noi si debba smettere di farlo è una scemenza.
La recensione completa è qui:…
Aug 28, 2015 Joan rated it it was amazing  ·  review of another edition
Shelves: other
This review has been hidden because it contains spoilers. To view it, click here.
Apr 13, 2009 Antonella rated it really liked it  ·  review of another edition
A very interesting essay on how storytelling has been used in enterprise, politics and in war scenarios.

I've been told the author is quite boring as a speaker, still he's clear and informative.

I'd like to read more on this subject.
Aug 01, 2011 Daniele rated it really liked it  ·  review of another edition
the new economy uses the stories...the politics use the stories...the contemporary writers tell abused stories...I do not like to read this story already!
Nov 06, 2016 marine rated it liked it  ·  review of another edition
3.5 // i skipped the chapters on marketing and economics but the ones on politics were really interesting
Lorenzo Pulici

la storia la scrivono i vincitori
Nov 09, 2008 Eleonora rated it it was amazing  ·  review of another edition

the sad news is that I like very much stories... and also fairy tales... so we have to become better and better storytellers for fighting "bad" and "fake" stories
Melusine Parry
Très bonne introduction au concept de storytelling en politique, marketing etc
Machi Celta
A relire! Toujours d'actualité
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