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Storytelling: Bewitching the Modern Mind
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Storytelling: Bewitching the Modern Mind

3.37 of 5 stars 3.37  ·  rating details  ·  92 ratings  ·  12 reviews
Politics, as currently practiced, is no longer the art of the possible, but the art of the fictive. Its aim is not to change the world as it exists, but to affect the way it is perceived.

This is the subject of Christian Salmon’s Storytelling, which looks at how the creative imagination has been hijacked in the twenty-first century. Salmon anatomizes the timeless
Hardcover, 192 pages
Published March 2nd 2010 by Verso (first published 2007)
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Diana Damas
Aunque solo fuera por su repercusión mediática, cualquier profesional del storytelling debería leer este libro, porque va a encontrar múltiples referencias a él en las publicaciones especializadas.

Pero además es interesante, y cita una buena cantidad de anécdotas acerca del uso del storytelling en diversos entornos más allá del clásico en marketing. Es su mejor cualidad, en mi opinión, y solo por ella ya merece la pena su lectura.

Christian Salmon presenta una visión pesimista del storyt
Al Bità
This scholarly, but generally quite readable, examination of the concept of storytelling as it has developed over the past 25 years or so, to dominate the social, economic and political landscape of the Western world. Sandwiched between an Introduction and an Afterword we find seven chapters, progressing historically, each dealing with specific aspects of the increasing domination and control of the appeal of narrative to humanity, in order to control it.

It begins, basically, with marketing, as
I'll be honest, most of Storytelling: Bewitching the Modern Mind was a 2.5. But then the last chapter and afterword happened, and I had no choice but to bump up my rating. While the book itself is very uneven, Salmon does offer some excellent observations about the role of narrative in different spheres of power: corporate culture, advertising, military training, and politics, to be specific. Basically, Salmon's argument is that storytelling and narrative sequences have infiltrated these facets ...more
Terry Clague
A very interesting, well-written (and/or translated) critical analysis of the growth of "storytelling".

The book scares reader by exposing the "storytelling technicians" behind victorious election campaigns (of Obama, Bush, Reagan and Sarkozy), brands and management speak (nicely citing several Routledge authors in the process of the latter). A good example of this is offered in an exposition of how a US supreme court judge cited the case of a fictional TV series as a justification for torture:
Lisa Orki
Nous nous savions manipulés par les médias. Ce livre met en exergue la différence entre narration et information. Il relate comment le storytelling, méthode de marketin, a envahi d'autres pan de notre société, notamment la politique. Les méthodes de communication ne sont plus basées sur des faits mais sur des histoires, misent en scène avec soin. Inquiétant, la relation entre Hollywood, le Pentagone et la Maison-Blanche. Mais aussi, chez nous, les campagnes visuelles de l'UDC ou les intervention ...more
Tellement à la mode que ça en devient navrant. Récurrant chez F. Taddéi notamment.

Il aurait été interessant que les journalistes fassent la propre auto-critique de leurs pratiques d'écriture à partir de cet argumentaire qui vise à prouver la nouvelle toute-puissance d'un processus narratif basé sur la multiplication de "séquences" (CF Henri G., conseiller spécial) et d'anecdotes.

L'argumentation marche mieux dans le monde de l'entreprise que dans la politique, à mon avis.
Wu Ming
WM2: Buone intenzioni, premesse confuse, libro raffazzonato. Che il potere racconti storie è un'ovvietà, che noi si debba smettere di farlo è una scemenza.
La recensione completa è qui:…
A very interesting essay on how storytelling has been used in enterprise, politics and in war scenarios.

I've been told the author is quite boring as a speaker, still he's clear and informative.

I'd like to read more on this subject.

the sad news is that I like very much stories... and also fairy tales... so we have to become better and better storytellers for fighting "bad" and "fake" stories
the new economy uses the stories...the politics use the stories...the contemporary writers tell abused stories...I do not like to read this story already!
Machi Celta
A relire! Toujours d'actualité
Lorenzo Pulici

la storia la scrivono i vincitori
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