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The Creative Process Illustrated: How Advertising's Big Ideas Are Born
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The Creative Process Illustrated: How Advertising's Big Ideas Are Born

3.89  ·  Rating Details  ·  98 Ratings  ·  7 Reviews
Finally, answers to the question: How are big ideas born?Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea.

Take an intimate look into the creative processes of some of the top minds in the advertising industry.
Paperback, 168 pages
Published September 2nd 2010 by Northlight (first published August 5th 2010)
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Jun 14, 2012 Chris rated it really liked it
It took me much longer than necessary to read this for whatever reason. It's not that I didn't find the content interesting; I just kept forgetting that I was reading the thing--take that however you will.

I'll admit to being interested in advertising--especially after having read HEY, WHIPPLE, SQUEEZE THIS! a few years ago. The process in advertising is so closely mirrored to that of story/novel writing that I love seeing the overlaps and the solutions. This one, in particular, kept me hooked by
Jan 29, 2016 Jan added it
Now I know why I work the way I do! :) Inspired. Reassured. Ignited. Love, love, love the geniuses featured in this book.
Apr 13, 2016 Natalie rated it really liked it
This book reinforces the quirkiness, randomness and range involved in the creative process. It confirms that the process is highly complex yet not. It shares opinions and protocols of many awesome copywriters and designers. It gives beginners a list of qualities you need to succeed. The contributors prove that lots of different personalities can be successful in advertising. It was informative and inspiring!
Dec 27, 2015 M.i. rated it it was amazing
This was such a fantastic book to read. I tried to savor it as much as I could, but alas all good things must come to an end.

Its especially refreshing to see some of the greats in the advertising world outline their process, sometimes highlighting the randomness involved in creativity. Not all processes are the same, in fact each person who contributed to this had their own unique perspective on how to get things done, yet one thing is for sure, creativity when done right can be quite magical.

Mike Bell
Jun 27, 2016 Mike Bell rated it liked it
Interesting and mind-expanding. Seeing another's approach is inspirational. A great way to come up with new concepts is to change the way you approach the project. So this also becomes a great brainstorming tool.
Bruce Kirby
Jul 29, 2014 Bruce Kirby rated it really liked it
This book is a who's who and how-to book on advertising creativity. Anyone who works in marketing knows that the hardest thing to do is be creative and original. Learning how others extract those ideas that make people buy is worth its weight in gold. Everyone lives by selling something - Robert Louis Stevenson

Dec 01, 2013 Prosha rated it it was amazing
one very good book about how designers and illustrator work though a project
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