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Management of Electronic Media
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Management of Electronic Media

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Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction to Mass Communication/Mass Media.
Paperback, 332 pages
Published February 1st 2009 by Wadsworth Publishing Company (first published January 1st 1997)
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