What's Mine Is Yours: The Rise of Collaborative Consumption

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What's Mine Is Yours: The Rise of Collaborative Consumption

by Rachel Botsman (Goodreads Author), Roo Rogers

4.01 of 5 stars 4.01 · rating details · 381 ratings · 75 reviews

WHAT'S MINE IS YOURS is about Collaborative Consumption, a new, emerging economy made possible by online social networks and fueled by increasing cost consciousness and environmental necessity. Collaborative Consumption occurs when people participate in organized sharing, bartering, trading, renting, swapping, and collectives to get the same pleasures of ownership with red...more WHAT'S MINE IS YOURS is about Collaborative Consumption, a new, emerging economy made possible by online social networks and fueled by increasing cost consciousness and environmental necessity. Collaborative Consumption occurs when people participate in organized sharing, bartering, trading, renting, swapping, and collectives to get the same pleasures of ownership with reduced personal cost and burden, and lower environmental impact.

The book addresses three growing models of Collaborative Consumption: Product Service Systems, Communal Economies, and Redistribution Markets. The first, Product Service Systems, reflects the increasing number of people from all different backgrounds and across ages who are buying into the idea of using the service of the product-what it does for them-without owning it. Examples include Zipcar and Ziploc, and these companies are disrupting traditional industries based on models of individual ownership. Second, in what the authors define as Communal Economies, there is a growing realization that as individual consumers, we have relatively little in the way of bargaining power with corporations. A crowd of consumers, however, introduces a different, empowering dynamic. Online networks are bringing people together again and making them more willing to leverage the proverbial power of numbers. Examples of this second category include Etsy, an online market for handcrafts, or the social lending marketplace Zopa. The third model is Redistribution Markets, exemplified by worldwide networks such as Freecycle and Ebay as well as emerging forms of modern day bartering and "swap trading" such as Zwaggle, Swaptree, and Zunafish. Social networks facilitate consumer-to-consumer marketplaces that redistribute goods from where they are not needed to somewhere or someone where they are. This business model encourages reusing/reselling of old items rather them throwing them out, thereby reducing the waste and carbon emissions that go along with new production.

WHAT'S MINE IS YOURS describes how these three models come together to form a new economy of more sustainable consumerism. Collaborative Consumption started as a trend in conjunction with the emergence of shared collective content/information sites such as Wikipedia and Flickr and with the recent economic troubles and increasing environmental awareness, it is growing into an international movement. The authors predict it will be a fully fledged economy within the next five years.

In this book the authors travel among the quiet revolutionaries (consumers and companies) from all around the world. They explore how businesses will both prosper and fail in this environment, and, in particular, they examine how it has the potential to help create the mass sustainable change in consumer behaviors this planet so desperately needs. The authors themselves are environmentalists, but they are also entrepreneurs, parents, and optimistic citizens. This is a good news book about long-term positive change.(less)

Hardcover, 304 pages

Published September 14th 2010 by HarperBusiness

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Apr 25, 2011 Mark rated it 4 of 5 stars · review of another edition

Shelves: non-fiction

Nicely done. Botsman outlines the surge of businesses using sharing as a viable business model: Zipcar, Airbnb, Swaptree, Thredup, Toy Swap, etc., etc., etc. Being in the line of work that I'm in, sharing comes pretty easily to me but it's thrilling to see the library lending model being adopted in the for-profit arena.

If you want the 16 minute video version of the book, here is Rachel's TED presentation from last year: http://www.ted.com/talks/rachel_botsm...

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Mar 16, 2013 Kate rated it 5 of 5 stars

Shelves: great-books-nobody-ever-read, searing-social-commentary

When I was only a few pages into this book, I was pretty sure it was going to be another example of Millenials patting themselves on the back for being so great at whatever they do. But it's not. Or maybe it is. Or maybe Millenials actually DO have a lot of things to pat themselves on the back for when it comes to using technology creatively to make the world a better place. I have never seen the rise of (mostly) Internet-fueled collaboration documented and analyzed as well as it is in this book...more When I was only a few pages into this book, I was pretty sure it was going to be another example of Millenials patting themselves on the back for being so great at whatever they do. But it's not. Or maybe it is. Or maybe Millenials actually DO have a lot of things to pat themselves on the back for when it comes to using technology creatively to make the world a better place. I have never seen the rise of (mostly) Internet-fueled collaboration documented and analyzed as well as it is in this book. In fact, I don't think I've seen it documented anywhere before, and I've never been more encouraged by this movement toward collaboration than I have been by this book.

The authors point out dozens of examples of people sharing everything from rides to homes to knowledge. Not every example was based on technology, but the vast majority of them were. She revisits the genius that is craigslist, and the brilliance of ebay. And she also analyzes the success of zipcar and other collaborative consumption mechanisms that wouldn't be as possible were it not for web 2.0. Technology is seen as instrumental in the energy/materials savings that come along with sharing and from virtual consumption. We can enrich our visits to Iceland, or Seattle, for instance, if we can find a local to stay with, as opposed to staying at the Motel 6. Not only that, we make a lifelong friend. Or--it's not the CD we want, after all, it's the music ON the CD. So we are saving landfills and oceans from football fields full of plastic by taking advantage of downloading. These are good things, unless you happened to be in the CD/DVD stamping business.

This review will not do this book justice, because I will be chewing on what I gained from it for a long time to come. It shifted my perspective on this vast shift in culture we're experiencing from a hesitancy about the changing economic landscape and encroaching environmental disasters to--dare I say, hope?--about where we're headed. I thought a lot while reading this book. I learned about a lot of internet ventures with which I hadn't been familiar. Technology is a great assistant in leading us back to values most of us associate with simpler, pre-World War II times. It is, indeed, a great democratizer--well--except for the fact that our access to the technology is in the hands of huge corporate interests, and not really in the hands of us normal people. If anything, a takeaway that I had after reading this book was not in the book at all. It's the desperate need we have to keep the internet free, uncensored, and as available as possible to as many people as possible.

The book reminds me of some of the work of Paul Glover--social change genius and the inventor and founder of IthacaBUCKS. Paul says we need to take power back from the maze of corporate/governmental control so that it serves common humanity. His phrase for this way of living is "mutual enterprise." I think Paul would appreciate "What's Mine is Yours". He will be the first person to whom I send my copy. Rachel and Roo, if you're reading this, thanks for changing my life.(less)

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Jun 02, 2012 Steve Brady rated it 2 of 5 stars · review of another edition

This book is painful. I am sorry, but for a book that has so much promise I was left both angry and disappointed.

Let's be fair: I am a believer in collaboration, and a supporter of collaborative consumption. The practical applications that led to the writing of this book are admirable, and worthy of support and discussion.

That said, this book couldn't seem to be past the idealizing of Generation Y, and the liberal agenda. Honestly, that was a turn-off for me, almost to the point that I couldn't...more

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Dec 27, 2012 Mario Polytaridis rated it 4 of 5 stars · review of another edition

Shelves: finance-math, management, politics-history, science

We are consuming the planet into a garbage heap. This should be pretty clear to any human with an IQ. However, what is effectively presented in this book is how quickly we are 'consuming' the planet. Just to give one tidbit from the book, since 1980, we've consumed 1/3 of the planet's natural resources. It's funny to have read this book during the holiday season when humanity as a collective rushes out and buys more stuff that they will throw away.

While the book has a very upbeat and optimistic...more

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Dec 31, 2012 James rated it 3 of 5 stars · review of another edition

This book changed my life, in the sense that it told me about current collaborative projects that I didn't know about but am now participating in. For that reason, I liked the book, but there were a couple of reasons I didn't, so I only gave it three stars.

1: The authors constantly claimed that collaborative consumption was "in your self-interest" and was a movement that offered great new ways to make stacks of money out of other people. As someone who is a bit more idealistic about people than...more

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Jan 02, 2013 The Young Urban Unprofessional rated it 4 of 5 stars · review of another edition

If Malcolm Gladwell wrote a book on the Sharing Economy it would read and feel a lot like "What's Mine is Yours". The book is very easy to read, it is written at a fairly high level, and it is filled with useful anecdotes from both businesses and individuals who are taking part in the global rise of collaborative consumption.

As a car-less yuppie who lives in downtown Boston I thought I was a Sharing Economy power user of sorts because I was using RelayRides and I eat from my CSA (farm share). A...more

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Dec 18, 2010 Hector Ibarraran rated it 3 of 5 stars

The ideas in this book are very inspiring, and important. I actually have decided to make some changes in my life as a result of reading it. I would recommend this book to anyone who is interested in the future, and in the world, since you can apply what you learn here to pretty much everything. There are also many great online resources available. That said, there were a few times I had to shake my head and roll my eyes at some of the authors' examples. They seemed to be out of context for a bo...more

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Mar 11, 2012 Devlin rated it 5 of 5 stars · review of another edition

Although sociology generally doesn't interest me, I found "What's Mine Is Yours" to be enthralling! This book introduces and explains the interesting concept of collaborative consumption - basically, sharing products/services. As Botsman mentioned, those involved in movements that make a profound difference in society generally don't realize it until all is said and done. Collaborative consumption may very well be one of these movements. The introduction of sites such as craigslist, eBay, swapst...more

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Feb 10, 2011 Susan Wilcox rated it 5 of 5 stars · review of another edition

Shelves: non-fiction, favorites

This is a fabulous look at 21st century, grown-up sharing. In the spirit of collaboration, I checked it out from the library-- It has a long wait list at my local library AND the college library, so obviously it hits a niche that people have been looking for! I really enjoying reading the motivation behind many services like Airbnb and Zipcar, and I'm inspired enough to clear out everything that I'm not using from my house and find someone who needs it. I also appreciate the collaborative bookpl...more

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Mar 03, 2012 Mariana Morais rated it 3 of 5 stars · review of another edition

Shelves: ux-books

Achei um livro interessante e que me revelou dados animadores sobre possíveis mudanças de comportamento na sociedade de consumo atual, bem como projetos de sucesso que já trabalham dentro dessa lógica, dentre eles Etsy, Ebay, Zipcar e Craiglist.

Além disso, ao contrário do que eu acreditava inicialmente, percebi que 'consumo colaborativo' não depende exclusivamente de ações voluntárias e sem fins lucrativos, mas de noções de preço justo que atendam as dois lados da equação: quem procura e quem o...more

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Feb 23, 2012 Aleksandar Totic rated it 3 of 5 stars · review of another edition

I hate owning most stuff. Buying is easy, maintenance is hard. I'd rather share, and was looking forward to learning more about the ways to do it. I did not find any new ways in this book. It surveyed many companies taking a crack at it: cars, power tools, toys, land... But, there was nothing in my hood I could join and start using right away.

The book is heavy on describing what is out there, and light on insights. It could have been 1/2 the length.

The field is still young, I do not think anyone...more

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Oct 28, 2012 Khalil James rated it 4 of 5 stars

this book by botsman and rogers is easily summarized by rachel botsman's TED talk entitled Colaborative Consumption. The book organizes everything nicely into three parts that allows the reader to understand the progression of collaborative consumption in a kind of past-present-future format. The authors provide a great argument and present it in a reader friendly way. they also appear to be brand evangelists themselves, so much so that I immediatley checked out and signed up for a few of the we...more

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Mar 12, 2013 Daisy Luo rated it 4 of 5 stars · review of another edition

Shelves: business

UPDATE: the recent issue of economist march 09-15th 2013 has a special extensive coverage to the "sharing economy" with a mention of Botsman and her book ( published back in 2010). The article does update the reader on the continuing momentum and mainstream interest in collaborative consumption. However the economist also manages to dispel some of the initial idealism towards the "sharing economy" by highlighting the illusion of democracy in this model. Big companies are creating sharing models...more

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Jul 29, 2012 Anne rated it 4 of 5 stars · review of another edition

Shelves: non-fiction

I found this very readable and inspiring. It did ratchet up my sense of environmental guilt -- but that was coming from me, and not the book.

Liked the “Barter, swap or pass on this book” ‘library sign-out’ card inside the front cover.

“We wrote this book because we believe we are in an optimistic and momentous time of change around our consumer system. We hope this period will be regarded as the transition away from consumption for consumption’s sake, and away from the fear of what will happen...more

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Mar 07, 2011 Elizabeth rated it 4 of 5 stars

Shelves: design, non-fiction, 2011, bookclub-design

The idea of Collaborative Consumption is an interesting one as outlined in What's Mine is Yours. It explores the many ways that people have used the power of the internet to build communities that can share space, products and time to the mutual benefit of all.

While I enjoyed the conversational tone, the jumping back and forth between examples may be a bit scattered for some readers. It is interesting to see this topic which is essentially a living, breathing experiment in online communities tac...more

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Feb 16, 2011 Joe rated it 5 of 5 stars · review of another edition

Change is in the air. It doesn’t matter if you’re watching the world from a live feed of Al Jazeera or a seat on the sidewalk in your ‘hood; technological innovations of the last 20 years, now widespread, are rapidly redefining what it means to be a citizen, consumer and neighbor. From crowd-sourced volunteers translating “Speech2Tweet” calls made by protesters in Egypt, to the spread of car-sharing services like Zipcar and eRideshare, to the dueling Super Bowl commercials of collective couponin...more

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Nov 10, 2010 Mark rated it 5 of 5 stars · review of another edition

What’s Yours Is Mine is about new businesses built around the idea of sharing– things, space, time, work -- that are redefining consumers attitudes about owning things, bringing people out of their isolated lives, and also providing environmental benefits in the process. Younger people like me and my Goodreads friends can identify with the feeling that the authors describe about buying things these days: we want the music but don’t really need to own the physical CD. We want to be able to experi...more What’s Yours Is Mine is about new businesses built around the idea of sharing– things, space, time, work -- that are redefining consumers attitudes about owning things, bringing people out of their isolated lives, and also providing environmental benefits in the process. Younger people like me and my Goodreads friends can identify with the feeling that the authors describe about buying things these days: we want the music but don’t really need to own the physical CD. We want to be able to experience the movie, but do we really need to buy it when we can stream it online, or swap it for a movie we own but don’t want anymore, like Chasing Amy? Would we consider borrowing a car from a neighbor or letting someone borrow ours? How about letting a traveler borrow our spare room for a few days? After reviewing some of the businesses that the authors refer to in their book, I think the answer is yes, that we can become more involved in loaning and borrowing things we have grown accustomed to owning. And we are even ready to share intangible things.

The book is organized into a discussion of three types of sharing systems. The first type of arrangement is called a product service system, where we pay for the usage of a product, not to own it. This isn’t that radical. Many of you belong to Netflix, I’ll bet. But there are all types of things being borrowed now as an alternative to ownership (like cars through zipcars.com), and these arrangements are made easier through new technologies.

Redistribution systems are the second type of the sharing arrangement the book discusses. These systems allow used goods to be re-used in a place where they’re needed. Is your child sick of the toys you just bought? Get them “new” ones, guilt-free, by trading up on a website like toystotrade.com? Do you need a new ironic t-shirt? How about rehashclothes.com as a way to trade the ironic t-shirt your friends have all seen for one owned by someone in Dayton, Ohio, that your sweet friends haven’t seen? How sweet would that be? One of the best sites of its kind, Swap.com allows you to trade books, dvds, and video games in an impressive amount of combinations, with assistance from magical algorithms that match stuff you want with stuff you have to loan out. The internet is crucial to these businesses by providing the critical mass required to make these exchanges work.

Finally, collaborative lifestyles, describes ideas and business where people are trading less tangible things, like time, space, skills, and money. Need a place to stay in another city, but want to try something other than a hotel? Or better yet do you have a room you want to rent sometimes, and would like to meet some new people? Airbnb.com provides that service to travelers and hosts (I found an entire loft apartment in Seattle for $40 a night). Got a killer parking spot at your house in the business district? Maybe you should rent it out through parkatmyhouse.com.

People are using these new businesses to save money, to come together with people in a way that we have lost touch with in recent decades, for convenience, and also to help alleviate social and environmental problems. Plus they seem like a lot of fun! The next time I travel to another city, I’m going try and book a place through airbnb.com. And I think if I ever get any spare cash in the bank, I’ll consider loaning it out over a website like prosper.com or the lending club, so I can earn some interest and track the progress of another person’s project. Participating in experiments like these might open me up someday soon to something I’m less comfortable with at first glance, like what’s happening with peer-to-peer car rentals on relayrides.com, or skill-sharing toolsets like time banking or wecommune.com.
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May 19, 2012 Scott rated it 3 of 5 stars · review of another edition

It's an interesting and hopeful book, but there's a long way to go before there is a meaningful, fundamental shift towards sustainability in the way businesses design, produce and sell and consumers buy, use and share goods/services. In the meantime, some of the book's idealism feels like the product of people used to living on the coasts, in a bubble, thinking that every new Web 2.0 idea and company is going to change the world. Perhaps I'm just a late adopter or don't have much stuff to begin...more

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Oct 01, 2012 Nat Cott rated it 4 of 5 stars · review of another edition

Totally fascinating and absorbing read. I enjoyed that fact that the book isn't merely a harbinger of doom but offers collaborative consumerism as a way forward, an end to our throw-away culture that might just save the planet. In the months I after I read it, I made some small changes in terms of consumption and have stuck to them. I think this is the kind of book that could really help with the massive cultural shift needed to save the planet... (fingers crossed).

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Feb 16, 2011 Tamara added it · review of another edition

Shelves: flipped-through, green, non-fiction

Really, I just read the index, then looked up websites I was interested in. I should really do more bartering. It would save me a lot of money.

I love the idea of toy libraries and tool libraries as well. Oooh, and wouldn't a puzzle library be awesome? Hmmm....one of these days...

Some interesting online initiatives include:
http://ourgoods.org/
http://www.thredup.com/
http://bci.bartercard.com/?page=trans...
http://ifwerantheworld.com/
http://www.swap.com/

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Mar 27, 2011 Shuva rated it 4 of 5 stars · review of another edition

I've been wondering if there's been a book like this out there for some time. This is a great book about reusing and recycling and sharing. It has great examples about what different people are doing to share our resources. The writers are from the UK, and a lot of their examples they talk about are in the UK. But I really hope that people get more from of this book, and U.S. residents are inspired to do more than what they are currently doing to share and reuse.

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Feb 01, 2011 Valerie Sims rated it 4 of 5 stars

Collaborative consumption is one concept helps me to think a sustainable future is a reasonable possibility. Although I was frustrated that some of the websites that were promoted with detailed enthusiasm were in Gamma form (I think I made that up; their scope was so narrow that they were not even Beta yet), I intend to follow the trends outlined in the book and to instigate some collaborative usage myself.

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Nov 18, 2010 AdultNonFiction Teton County Library rated it 5 of 5 stars · review of another edition

Shelves: social-environment, self-help, how-to

What's Mine Is Yours
by Rachel Botsman

Teton County Library Call No:339.47 Botsman
Suzanne's Rating: 5 Stars

What an exciting view into the next wave of collaborative consumption ideas. Some of these ideas have been recycled and upgraded from an era not privy to electronic methods for implementing innovations. The authors have done a stellar job of outlining some the existing systems and challenging all of us to think differently about the things in our lives. This book was stimulating, optimistic...more

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Jul 25, 2012 Amblingbooks.com marked it as to-read · review of another edition

Shelves: audiobooks, social, sciences, business-economics

A groundbreaking, original book that explores the rise of 'Collaborative Consumption'--a cultural and economic force that is transforming business, consumerism, and the way we live.

Listen to What's Mine Is Yours on your smartphone, notebook or desktop computer.

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Dec 22, 2012 Thijs rated it 4 of 5 stars · review of another edition

Shelves: 2012

Een interessant boek met een reusachtig aantal voorbeeldjes van consudelen. Start daarom bij het lezen zeker je webbrowser voor je de eerste pagina's open slaat. Je ontdekt nieuwe schatten, waarvan er helaas ook al een aantal weer verdwenen zijn.

Een aanrader die inspireert en je doet nadenken over je eigen consumptiepatroon.

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Sep 22, 2012 Celeste rated it 5 of 5 stars · review of another edition

Loved this. If you want to understand how to put together a bike station rental business like Paris's VELIB, this book is for you. If you are curious how to elevate consumerist philosophy into collaborative consumer consumption with a shift to service-based orientation (versus product-based manufacturing), read this.

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Mar 20, 2011 Derek Neighbors rated it 4 of 5 stars · review of another edition

This book started out like it was all going to be about America spending too much. Im interested in that, but was expecting more from this book. Then they segued nicely into how this overconsumption and subsequent burn out is leading towards collaborative consumption. It then gives example after example of collaborative consumption businesses and theory. It has lots of data and statistics on this and so I really enjoyed it. Definitely worth reading if you care about economics, collaboration or h...more

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Oct 10, 2011 Juho Makkonen rated it 5 of 5 stars

A book that brilliantly describes the new culture of sharing that is shaping up and its implications to business, consumerism and pretty much everything. The shift from hyperconsumption to collaborative consumption is one of the most important phenomenon of our time. Highly recommended for everyone.

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Mar 29, 2011 Molly rated it 5 of 5 stars · review of another edition

This is one of the most satisfying and hopeful books I have read in some time. This book pushes for collaboration as a way to stave off using up every single resource we have left. The examples they use show how we're already moving in the right direction. Nice, hopeful work.

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Apr 13, 2012 Murray Gunn rated it 4 of 5 stars · review of another edition

Shelves: non-fiction

I've long thought that society could benefit from an economic model based around Open Source ideologies. Recently, I've been fascinated by the rising culture of minimalism and sharing. This book brings it all together and promises a future where we collaborate to share resources and skills for our own benefit and along the way, we help the environment.

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About Rachel Botsman

Rachel is the co-author of the upcoming book What’s Mine Is Yours: The Rise of Collaborative Consumption (Harper Business, October 2010). She consults, writes, and speaks on the power of collaboration and sharing through current and emerging technologies, and on how it will transform business, consumerism, and the way we live.

Rachel has lived and worked in the United Kingdom, United States, and A...more

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“The system of consumerism may seem like an immovable fact of modern life. But it is not. That the system was manufactured suggests that we can reshape those forces to create healthier, more sustainable system with a more fulfilling goal than 'more stuff” — 2 people liked it

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