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18th out of 50 books
—
30 voters
The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
by
Jennifer Aaker,
Andy Smith (Goodreads Author), Dan Ariely , Chip Heath
Proven strategies for harnessing the power of social media to drive social changeMany books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. "The Dragonfly Effect" shows you how to tap social media and consumer psychological insights to achieve...more
Hardcover, 240 pages
Published
September 28th 2010
(first published August 13th 2010)
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A few weeks ago the director at my library sent out an email to managers gauging what the interest would be in participating in the Florida Library Association’s One Book, One State book discussion for 2013. The response was positive, so I placed a hold for the library’s digital copy and was able to read The Dragonfly Effect this past week.
Storytelling is the “in” thing right now in the nonprofit world– and libraries are no different. The Dragonfly Effect takes this a bit further and describes a...more
Storytelling is the “in” thing right now in the nonprofit world– and libraries are no different. The Dragonfly Effect takes this a bit further and describes a...more
This book is based on the highly acclaimed and sought after class, Power of Social Technology (PoST), at the Stanford Graduate School of Business.
The dragonfly symbolizes happiness, new beginnings, and change across cultures and each section of the book is appropriately broken into wings based on four elements: Focus, Grab Attention, Engage, and TakeAction or Focus + GET.
The book begins by showing the power of what can be done with free online resources. Sameer Bhatia and Vinay Chakravarthy suf...more
The dragonfly symbolizes happiness, new beginnings, and change across cultures and each section of the book is appropriately broken into wings based on four elements: Focus, Grab Attention, Engage, and TakeAction or Focus + GET.
The book begins by showing the power of what can be done with free online resources. Sameer Bhatia and Vinay Chakravarthy suf...more
How does one do effective marketing of a social cause in our contemporary world with its ubiquitous internet, email, Facebook, YouTube, Twitter, and online blogs? Jennifer Aaker and Andy Smith show how to harness the power of contemporary social media in The Dragonfly Effect. Their research led to developing a model of how to “Focus + GET” success. Jennifer is a social psychologist and professor of marketing at Stanford Business School; Andy, her husband, is a marketing consultant.
The Dragonfly...more
The Dragonfly...more
I've read quite a few books on social media over the past year and this one's the best! Their premise is that there are 4 facets of a successful campaign or promotion: Focus, Grab Attention, Engage, Take Action. They liken this to the four wings of a dragonfly that, when using all four of its wings, can fly in any direction, not just forward. The authors prove their points with numerous case studies that include methods and technologies used.
Other books address theories and overuse catch phrase...more
Other books address theories and overuse catch phrase...more
Good ideas for social media in non profit world
Jennifer Aaker and Andy Smith are clear that their goal in writing The Dragonfly Effect was to help the reader harness social technology to meet their goals. While the use of animal-themed literary devices to make business points could be worn out after penguins, mice, beavers and hedgehogs; that is not the case with this well-written and useful social media guide.
The Dragonfly in this case has a body (to keep it and your social media goals airborne) and four wings: wing 1 is focus, wing 2 is gr...more
The Dragonfly in this case has a body (to keep it and your social media goals airborne) and four wings: wing 1 is focus, wing 2 is gr...more
Confession -- I actually finished this in January but never got around to reviewing it even though we've discussed it at work. Unlike fiction, I don't think the distance matters in a review and in some ways, it's probably more telling what I do recall -- if I've learned the lessons this book offered!
The subtitle -- Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change -- effectively explains the purpose of this book. The dragonfly mentioned in the title is the motif the...more
The subtitle -- Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change -- effectively explains the purpose of this book. The dragonfly mentioned in the title is the motif the...more
Maybe a bit too "techie" or business-y for me. I am just not at that level at this time in my life. Otherwise, an easy read for those who might have a use for using the techniques mentioned in this book. Sometimes I like books like these, if they are chatty enough, but if they expect you to know most of this stuff, this book just shows you how to use the tools you are already using in everyday life. Which is a level I am not at yet in anything.
Fantastic book, thanks Anu for the recommendation.
The Dragonfly Effect goes through from a strategic perspective entrepreneurs can leverage the power of Web2.0/ Social media to evoke social change; the book has a nice mix of anecdotes and theory leaving any aspiring entrepreneur with both a set of precedents but also a course of action.
I highly recommend this read
The Dragonfly Effect goes through from a strategic perspective entrepreneurs can leverage the power of Web2.0/ Social media to evoke social change; the book has a nice mix of anecdotes and theory leaving any aspiring entrepreneur with both a set of precedents but also a course of action.
I highly recommend this read
Succinct, easy-to-follow methodology outlining ways to use social media to create positive social change. Uses recognized companies as case studies while giving those who want to start their own "movement" the tools to create that success for themselves. A great primer for this generation of self-starters wanting to do good things in their communities.
an interesting take on how social media trends get started and are maintained. Thinking of how these tactics can be used for much more than advertising - spreading/promoting projects that impact others in more positive, lasting ways. (Also a little dry at times, but I read these books often. I must have been a marketer in a past life....)
The book itself was sticky, they focus on 4 Principles/Steps - Focus + GET (Grab Attention, Engage, and Take Action. Each chapter goes into detail on the 4 Principles and several real life examples are used to bring each principle to life, along with scripts (if yes then, if no then), and charts. If you are pressed for time the book is a quick read.
This book is a wow if you are going to get a web based business going. The no nonsense style is refreshing and energizing to me. I gave it a three because of the political leanings. No politics is my favorite politics when giving examples of information applications.
Ideas refrescantes de cómo utilizar las redes sociales y la creatividad a la hora de impulsar emprendimientos sociales. Una mente abierta leyendo este libro puede sacar una lista larga de ideas nuevas para promoción y para impulsar a personas a la colaborar.
Presents a large number of case studies on how social media can trigger change. Rather than using a 2x2 matrix as usually done in marketing, Aaker and Smith use the four flies of the Dragonfly to organise her argument. Very readable and interesting.
I found the case studies in this book very interesting. I have a personal affection for charitable organizations/ efforts and love to hear how this new media has helped to bring about change. Must read if you're in advertising/ marketing.
Great presentation of the full approach to social media. Case studies were interesting and obviously supported the concepts being presented. However, as social media expands and evolves, the concepts will probably change as well.
A few useful tools and diagrams to follow, which I found helpful. That said, despite its small trim size and relatively modest page count (211p.), it was too long. The first half was engaging and the second half dragged on too long.
Some interesting stories, but this book is more of a buffet rather than an in-depth read. It is a compilation of design thinking, social media and general marketing. Not a ton of new information. Might be good for an idea or two.
The book is not a bunch of definitions of the social media outlets but rather how to create content and utilize social medias' major advantages (instant communication and connectivity). Highly recommend this book for anyone trying to use social media to spread your message, whatever it may be.
It was alright, focused too much on charity, they only merely hinted at the tactics being used by corporations. The biggest message they kept trying to get across was to rely on people's sympathy which is probably one of the worst methods possible when it comes to marketing. People are selfish by nature. Can't say the book is bad, but it's not really good either.
I just finished and it was a great read. Refreshing to read about about marketing for social change. The authors, Aaker and Smith, break down popular campaigns that used social media well and explain the hows and whys. The book is very easy to read. The premise is that there are 4 facets of a successful campaign or promotion: Focus, Grab Attention, Engage, Take Action. They liken this to the four wings of a dragonfly that, when using all four of its wings, can fly in any direction, not just forw...more
Still trying to get my head around how to use social media for good. This book focused more on the for-profit world's desire to tap into social change. Still, I learned some things.
An interesting look under the hood of social and viral media. The principles are general enough as to not become obsolete with the next technology fad.
Both insightful and instructive for using social media to drive social change. Includes many practical tips to make your efforts successful.
Good, but more full of examples than methods. I didn't realize it was more of a book for nonprofits than for-profit companies.
Enjoyed the library copy immensely and thought the strategies suggested important enough that I bought my own copy of it.
Step by step how to use social media in very effective way
Light reading but i skipped it because it the story is just too long
Light reading but i skipped it because it the story is just too long
Loved this book, the case studies were fascinating, a great way to understand how social media impacts all sorts of causes.
Great tools and principles to think out of the box when it comes to innovating for social good. The website is great as well!
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