Goodreads helps you keep track of books you want to read.
Start by marking “Chief Culture Officer: How to Create a Living, Breathing Corporation” as Want to Read:
Chief Culture Officer: How to Create a Living, Breathing Corporation
Enlarge cover
Rate this book
Clear rating

Chief Culture Officer: How to Create a Living, Breathing Corporation

3.71 of 5 stars 3.71  ·  rating details  ·  114 ratings  ·  14 reviews
How can you become Steve Jobs, A.G. Lafley, or David Ogilvy? Hint: read this book.
ebook, 0 pages
Published November 1st 2009 by Basic Books (AZ) (first published 2009)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Chief Culture Officer, please sign up.

Be the first to ask a question about Chief Culture Officer

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 341)
filter  |  sort: default (?)  |  rating details
University of Chicago Magazine
Grant McCracken, AM’76, PhD’81

From our pages (Dialogo, Spring–Summer/14):
"Trend spotter: Canadian anthropologist Grant McCracken, AM’76, PhD’81, has built an unconventional career as an observer of American culture."
Nov 24, 2010 Greg rated it 3 of 5 stars  ·  review of another edition
Recommends it for: Students of corporate culture, organizational managers and leaders
For those interested in corporate culture, Chief Culture Officer is an interesting take on establishing, changing, maintaining, and understanding organizational cultures. The examples McCracken gives are often insightful, though not always. Sometimes they are a stretch, and are more easily explained in other ways than as artifacts of culture or cultural understanding. Another complaint...the book often sounds like an extended pitch for the creation of the position of chief culture officer (CCO), ...more
The book Chief Cultural Officer is something that should have been written at least 10 years ago. In today's fast changing society, it is unimaginable not to take into account cultural trends while making major business decisions. The misconception is that it is easy to know the culture of the consumers and we don't need a separate person for the job. This is because people focus on the latest fads and what is 'cool' and think that that is what will be successful. However, the author stresses on ...more
Ryan Holiday
Books are always better when you find unexpectedly find yourself in the acknowledgments. That being said, Chief Culture Officer is very good. Grant McCracken is one of a handful of business writers and bloggers who a) has a deep understanding and love for the topics he covers, b) writes about them in an inspiring and unexpected way, and c) isn't a tool. I take a special joy in obscure allusions or connections and I get the feeling that Grant does, too. I really think someone who had previously b ...more
Hiten Samtani
This is the single most important book I've read this year. McCracken employs his considerable experience as an anthropologist to peer into the labyrinth of corporate America, and provides engaging examples to guide the reader along the way.

McCracken discusses the perils of personality cults, the value of treating cultural knowledge as a professional competence, the distinction between fast and slow culture, and the power of empathy. His examples are witty, informative, and transformative,rangi
BusinessWeek Best Innovation Books of 2009
"Contending that culture is an overlooked factor in successful businesses, anthropologist and Massachusetts Institute of Technology researcher Grant McCracken makes the case for the creation of a chief culture officer atop each company. Entertaining and provocative—in a chapter called "Philistines," he directs disdain at such figures as Harvard Business School professor Clayton Christensen and Scott Cook of Intuit—a ton of examples and case studies make
Pedro Gil nieva
Hasta ahora el concepto no es malo, algunos de sus ejemplos y sus dichos no son del todo correctos y tal vez dramatiza un poco para hacer llegar su punto (Por ejemplo que Microsoft genero la explosión del Silicon Valley).

Aun así, el tema de que un negocio (y una persona para el caso) debe tener en cuenta la "Cultura" y mas específicamente la "Cultura Popular" en su radar como parte integral del negocio, es un concepto muy valido e interesante.

Elizabeth Arveda
Moved this from "currently reading" to "to-read" because I read the intro and ch. 1, then didn't pick it up again. I was looking at it for CMST490, but since that course isn't on my teaching schedule in the foreseeable future, this one goes back on the shelf for a while. It's still a contender for CMST490, though.
Ken Schafer
While nominally a business book, even Grant McCracken has trouble keeping up the charade. This book is far more than a business book - it's a plea for us to give what I'd term "Applied Anthropology" a chance to evolve and flourish.

A great read.
This seemed quite self serving for a business book. Some interesting tidbits about consumer facing companies, but it didn't relate to my industry the way I was hoping it would...
eh... not what i expected it to be about and not all that interesting to me. couldn't finish it.
Great, timely hypothesis and provocation - solution/recommendation is not fully baked.
Mar 27, 2010 Lisa marked it as to-read  ·  review of another edition
Molly Recommendation.
Nov 03, 2010 Coolkat marked it as to-read  ·  review of another edition
Could not put the book down
Jason marked it as to-read
Dec 14, 2014
Carolina Cardoso
Carolina Cardoso marked it as to-read
Dec 06, 2014
Luisa marked it as to-read
Nov 24, 2014
Jacob marked it as to-read
Nov 14, 2014
Natalie marked it as to-read
Nov 12, 2014
Nathan marked it as to-read
Nov 12, 2014
Eline Goethals
Eline Goethals marked it as to-read
Nov 09, 2014
Amanda Fildes
Amanda Fildes marked it as to-read
Nov 02, 2014
Kate Johnson
Kate Johnson marked it as to-read
Oct 21, 2014
« previous 1 3 4 5 6 7 8 9 10 11 12 next »
There are no discussion topics on this book yet. Be the first to start one »
  • Truth, Lies, and Advertising: The Art of Account Planning
  • Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
  • Trade-Off: Why Some Things Catch On, and Others Don't
  • Herd: How to Change Mass Behaviour by Harnessing Our True Nature
  • Mavericks at Work: Why the Most Original Minds in Business Win
  • Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
  • The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing
  • Hegarty on Advertising
  • Letters from a Self-Made Merchant to His Son
  • The Design of Business: Why Design Thinking is the Next Competitive Advantage
  • How Brands Grow: What Marketers Don't Know
  • Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
  • Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years
  • Subject To Change: Creating Great Products & Services for an Uncertain World
  • Lovemarks
  • Caffeine for the Creative Mind: 250 Exercises to Wake Up Your Brain
  • Consumerology: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping
  • The Art of the Long View
Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities Culture and Consumption II: Markets, Meaning, and Brand Management Big Hair: A Journey into the Transformation of Self The Long Interview (Qualitative Research Methods)

Share This Book