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Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable
Don't just get your message out. ROAR it out!In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New Yor ...more
ebook, 256 pages
Published March 18th 2010 by Wiley
(first published January 1st 2010)
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I recommended a book to a friend of mine because I had just finished it and thought it would greatly benefit her which reminded her of a book she enjoyed reading: "ROAR! Get heard in the Sales and Marketing Jungle". The first thing I noticed was that it said on the cover "A Business Fable". Interesting I thought and started reading. It was written in such an entertaining way that it was hard to put it down again. I also had the feeling that a light bulb went off after reading only a couple of pa ...more