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Marketing Politik: Antara Pemahaman dan Realitas
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Marketing Politik: Antara Pemahaman dan Realitas

really liked it 4.00  ·  Rating Details  ·  11 Ratings  ·  1 Review
Marketing telah menjadi fokus perhatian banyak kalangan, tidak hanya antara akedimisi maupun praktisi, tetapi juga antara politisi dengan marketer. Berada dalam persinggungan antara ilmu marketing dan politik membuat marketing-politik sarat de3ngan pro dan kontradan mencoba mengakomodasi keberatan dari setiap kubu. Marketing politik telah banyak dilakukan tidak hanya di ne ...more
Softcover, 358 pages
Published 2008 by Yayasan Obor Indonesia
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Eka Ristri
Mar 02, 2013 Eka Ristri marked it as to-read
segmentation & positioning bagian dari marketing yg bisa dipakai dalam politik
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